7 habits of Highly Effective Landing Pages


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Landing Pages. Custom Microsites. CLP. You’re familiar with all the variants. No matter what you call them, one thing is for sure. They are ubiquitous. They help improve your marketing ROI from SEO initiatives to PPC investments. Whether you use them (or not) is entirely up to you. If you ask us, we will make a strong case “for” them.

Anyway, here’s the list of the seven habits to create successful landing pages.

1. Beautiful Designs
2. Targeted Lists
3. Thoughtful Offers
4. Relevant Questions
5. Personalization
6. Action-Packed Buttons
7. Relevant Content

This article was published on the AMEX OpenForum.


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7 habits of Highly Effective Landing Pages

  1. 1. 7 Habits of Highly Effective Landing Pages<br />
  2. 2. #1 Design: Make Your Page Look Sexy!<br />Achieve that “a-ha” moment!<br />Consider every attribute:<br /><ul><li>Design
  3. 3. Colors
  4. 4. Layout
  5. 5. Fonts
  6. 6. Images</li></ul>Create an “emotional” connection with prospects.<br />© Digital Wavefront 781-229-5842<br />
  7. 7. #2 Lists: Learn who NOT to Market to<br />Apply effective list-building techniques<br /><ul><li>Identifying your target audience
  8. 8. Segmenting your target audience</li></ul>“De-Marketing”<br /><ul><li>De-select Prospects that don’t fit your target</li></ul>Add a fifth “P” to the 4 P’s of Marketing - Product, Place, Price, and Promotion<br />Prospect: Define your Audience<br />© Digital Wavefront 781-229-5842<br />
  9. 9. #3 Offer: Put on Your Thinking Hat!<br />Consider a 2-step process<br /><ul><li>Make every offer relevant and powerful as it drives your call to action. Thinkhyper-local offers like the ones offered byGroupon and Living Social.
  10. 10. Offer the customer a soft return (an online ROI calculator) in exchange for a phone # or email address
  11. 11. Offer a tangible return (an iPad, a digital camera) in exchange for responses to a set of profiling questions</li></ul>© Digital Wavefront 781-229-5842<br />
  12. 12. #4 Questions: Be Brief. Be Relevant.<br />Ask no more than 6-8 relevant questions on your landing pages.<br />As you are considering your questions, first ask yourself the following:<br /><ul><li>Is the question relevant?
  13. 13. Would yoube comfortable providing this information?
  14. 14. What will you do with this information?</li></ul>© Digital Wavefront 781-229-5842<br />
  15. 15. #5 Personalize: Cater Your Content<br />Make it Personal!<br /><ul><li>Deliver content that’s relevant and customized
  16. 16. Make use of responses collected from prior surveys or landing pages or from external sources</li></ul>Personalization has the added benefit of achieving better conversion rates!<br />© Digital Wavefront 781-229-5842<br />
  17. 17. #6 Buttons: Hollywood-style. Action-packed!<br /><ul><li>Use action-oriented text on buttons to dramatically increase conversion rates
  18. 18. Experiment with color
  19. 19. Participate and learn about the different personalities associated with each color.</li></ul>http://bit.ly/button-color-experiment<br />© Digital Wavefront 781-229-5842<br />
  20. 20. #7 Content: Ultimately, content rules. <br />Content, Content, Content!<br /><ul><li>Everyone loves relevant content
  21. 21. Content is also going hyper-local. Google delivers different results based on where (geo-based) the query originated, sometimes even at the IP level.</li></ul>Weak content will result in:<br /><ul><li>Increased bounce rates
  22. 22. Lower performance
  23. 23. Fewer repeat visitors</li></ul>© Digital Wavefront 781-229-5842<br />
  24. 24. Get a FREE 1-hr Consultation!<br />Email info@digitalwavefront.com<br />Call 781-229-5842<br />Webhttp://www.digitalwavefront.com<br />Bloghttp://blog.digitalwavefront.com<br />Twitter @BOSMarketer<br />Facebook http://www.facebook.com/digitalwavefront<br />Visit 67 South Bedford Street Suite 400 West Burlington, MA 01803<br />© Digital Wavefront 781-229-5842<br />