‘Onsite’ social media – a key elementof a successful strategy                                 Simon Jones                 ...
AgendaAbout usOur philosophy about Social MediaExamplesHow to create your owncommunitySome do’s and don’ts
About usSocial media agencysocial media software and servicesCreated 200+ social media solutions globallyDeliver increased...
Our philosophyOnsite + Offsite= Social Media success There are 2 - Both required to maximise the benefits of social media ...
Why? what are the benefits?Increase browsing time on your siteReduce time on competitor sitesProvide authentic and engagin...
Some statsPositive content on offsite channels – 63-67%On your own channel = 80-90%Drive 2.5 x your Facebook fans to your ...
Example – Voyages Jules Verne
BackgroundGroup travel over 55sCommunicate post tourShare reviews, videos, albumsOnline feedback and ratingEarn pointsDire...
Integration to website
Results so far  Launched in late 2010  1,200 members  75 videos  1,500 photos  Doubled browsing time of VJV  website, addi...
Example - VisitBritain  National Social Media Initiative  Visitor Review for Visit Britain  Gather reviews, photos and  vi...
Sharing content between DMOs                               12
National network                   13
Integration of reviews  Reviews integrated into therelevant pages onwww.visitbritain.com  Share content with tour operator...
Our findings - Do’s and Dont’s
The starting point – Your objectivesWhat features do you want & really need;                a) Reviews (all media)        ...
Who are your communityConsider all types of users you want toengage with & will be useful;       a) Customers       b) Sta...
Our findings – Don’t’sOvercomplicate yourfunctionalityLong registrationStrict upload proceduresMake sure the function youd...
Our findings – Do’sReference all content against yourproducts for maximum benefitAllow visitors to contributewhatever they...
Your onsite social media strategy
Thank you for your time
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Capitalise on the Social Media Phenomenon

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There is no doubt that social media has played a big role in shaping the travel industry. After years of false predictions and hype, it seems that social media has finally become a legitimate business force which is changing the way we sell travel – Forever.

This presentation was given at the Travel Distribution Summit Asia 2011 by Digital Visitor's Director of Marketing, Simon Jones.

Hear about how intelligent travel brands are leveraging social media to positively and profitably enhance existing business strategies.

Published in: Travel, Technology
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Capitalise on the Social Media Phenomenon

  1. 1. ‘Onsite’ social media – a key elementof a successful strategy Simon Jones Co-Founder Digital Visitor simon@digitalvisitor.com
  2. 2. AgendaAbout usOur philosophy about Social MediaExamplesHow to create your owncommunitySome do’s and don’ts
  3. 3. About usSocial media agencysocial media software and servicesCreated 200+ social media solutions globallyDeliver increased traffic, enquires, business, loyalty...Clients include:
  4. 4. Our philosophyOnsite + Offsite= Social Media success There are 2 - Both required to maximise the benefits of social media Most companies concentrate on Offsite Onsite has potential longer term benefits and measurable ROI Your own onsite social media should be at the core of your social media strategy
  5. 5. Why? what are the benefits?Increase browsing time on your siteReduce time on competitor sitesProvide authentic and engaging informationIncrease conversionsYou can target the contentDrive your OFFSITE strategy with your ONSITE content by sharing contentAn investment, Longer term benefits and marketing opportunitiesYour onsite social media should be at the core of social media activities
  6. 6. Some statsPositive content on offsite channels – 63-67%On your own channel = 80-90%Drive 2.5 x your Facebook fans to your site with engaging daily content(average)One organic visitor per month per reviewDouble the browsing time on your site.Invest in your onsite social media now to make your strategy last beyond6 years – not just for 6 months.
  7. 7. Example – Voyages Jules Verne
  8. 8. BackgroundGroup travel over 55sCommunicate post tourShare reviews, videos, albumsOnline feedback and ratingEarn pointsDirect to book another grouptoursStaff profilesDirect to booking pages
  9. 9. Integration to website
  10. 10. Results so far Launched in late 2010 1,200 members 75 videos 1,500 photos Doubled browsing time of VJV website, additional 3.5m+
  11. 11. Example - VisitBritain National Social Media Initiative Visitor Review for Visit Britain Gather reviews, photos and videos Drive organic search engine traffic Connecting independent solutions 11
  12. 12. Sharing content between DMOs 12
  13. 13. National network 13
  14. 14. Integration of reviews Reviews integrated into therelevant pages onwww.visitbritain.com Share content with tour operatorsand influences for driving tourism toBritain 14
  15. 15. Our findings - Do’s and Dont’s
  16. 16. The starting point – Your objectivesWhat features do you want & really need; a) Reviews (all media) b) Your own community b) Discussions c) Information push (productwatch) d) Engagement features suchas competitions or loyaltyrewards?
  17. 17. Who are your communityConsider all types of users you want toengage with & will be useful; a) Customers b) Staff c) Company profiles?
  18. 18. Our findings – Don’t’sOvercomplicate yourfunctionalityLong registrationStrict upload proceduresMake sure the function youdeliver will provide benefitFor example friends– exist tocreate common interest – this isalready there under your brandGroups – as above
  19. 19. Our findings – Do’sReference all content against yourproducts for maximum benefitAllow visitors to contributewhatever they likeA review, a video, photos, adiscussion, a dream itinerary?No community is an island. Share.Good content drives 2.5x facebook fan size to your site permonthIncentivise for the content youwantTrack what your users are doingand provide them with relevantinformation
  20. 20. Your onsite social media strategy
  21. 21. Thank you for your time

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