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Jersey Tourism Social Media Case Study
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Jersey Tourism Social Media Case Study

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This case study showcases a social media campaign we ran for Jersey Tourism. Find out what we achieved in just 4 weeks...

This case study showcases a social media campaign we ran for Jersey Tourism. Find out what we achieved in just 4 weeks...

Published in: Business

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  • 1. Case Study - Jersey Tourism• 4-week campaign on Facebook• Award nominations – Best Creative Execution, Best Integrated Marketing Campiagn (CIM Jersey Awards 2012) 1
  • 2. Case Study - Jersey Tourism• Partnership secured with major retail brand, Merrell• Secured coverage on range of blogs, forums & social media profiles to help promote the campaign 2
  • 3. Case Study - Jersey Tourism“Digital Visitor were great to work with andproduced a terrific result for our social mediacampaign. They developed the creative,delivered the campaign and managed tosecure a internationally recognised retailbrand as a commercial partner. They overdelivered on the agreed targets - I would haveno hesitation in recommending them as asocial media partner.” Simon Le Huray Marketing Manager 3
  • 4. Case Study - Jersey TourismKey Results• New page likes – 7664 (approx 50% increase)• Increase in engagement – 1171%• E-newsletter sign-ups – 2610 4