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Why Care for Social Media - Singapore Workshop

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  • 1. © Digital Vidya Welcome!Social Media for Business Bootcamp www.digitalvidya.com
  • 2. © Digital VidyaLet us Introduce! www.digitalvidya.com
  • 3. © Digital Vidya Schedule (Day 1)Start End Section 8:30 9:30 Networking Tea/Coffee 9:30 11:00 Introduction & Why care about Social Media? 11:00 12:30 Demystifying Community Building on Facebook12:30 1:30 Networking Lunch 1:30 2:15 Social Media Case Study: Honey Singh 2:15 3:30 Create Strategy for Facebook 3:30 4:00 Networking Tea/Coffee 4:00 5:00 Community Building on Facebook 5:05 5:30 Facebook Advertising www.digitalvidya.com
  • 4. © Digital Vidya Schedule (Day 2)Start End Section 8:30 9:30 Networking Tea/Coffee 9:30 10:00 Day 1 Recap 10:00 11:30 Twitter: The Jewel in the Social Media Crown 11:30 12:30 Creating Twitter Marketing Strategy 12:30 1:30 Networking Lunch 1:30 3:00 Leverage LinkedIn for Lead Gen & Personal Branding? 3:00 3:30 Networking Tea/Coffee 3:30 4:15 Case Study: “General Elections, Singapore”- Chi-loong, Jamiq 4:15 5:00 Q&A 5:00 5:30 Feedback | Certificate | Webinar Setup www.digitalvidya.com
  • 5. © Digital VidyaYou can start experiencing Now! #DVCAMP www.digitalvidya.com
  • 6. © Digital Vidya Let’s Connect Now!http://facebook.com/digitalvidya http://twitter.com/mydigitalvidya http://linkd.in/dv-grp www.digitalvidya.com
  • 7. © Digital VidyaWhat is so special about “Social Media”? www.digitalvidya.com
  • 8. © Digital Vidya Social Media has turned“communication” into “interactive dialogues” And “it’s public” www.digitalvidya.com
  • 9. © Digital Vidya Social Media in Digital Media Networking and Communication platform Content Sharing Platform WebsiteSearch Engines/Online Portals www.digitalvidya.com
  • 10. © Digital Vidyawww.digitalvidya.com
  • 11. © Digital Vidya Digital Marketing in 3 Words V isibility R elevancyAre you visible to your target audience? Are you relevant? (Platform, Message & Time C redibility Will your Target Audience trust you? www.digitalvidya.com
  • 12. © Digital Vidyawww.digitalvidya.com
  • 13. © Digital VidyaSocial Media in Marketing Mix www.digitalvidya.com
  • 14. © Digital VidyaSEO Vs SEM Vs SMM www.digitalvidya.com
  • 15. © Digital VidyaClick to edit Master text styles Second level ● Third level ● Fourth level ● Fifth level www.digitalvidya.com
  • 16. © Digital VidyaLet’s look at some Interesting Success Stories! www.digitalvidya.com
  • 17. © Digital Vidya Kogi Korean BBQ Taco TruckBlog + Flickr + Twitter - 10 people/stop to 800 people/stop www.digitalvidya.com
  • 18. © Digital VidyaBlendtec ‘Will iPhone Blend?’ www.digitalvidya.com
  • 19. © Digital VidyaA Video can ruin the brand build over decades Costed them 50m US$ www.digitalvidya.com
  • 20. © Digital Vidyawww.digitalvidya.com
  • 21. © Digital VidyaClick to edit Master text styles Second level ● Third level ● Fourth level ● Fifth level www.digitalvidya.com
  • 22. © Digital Vidya28% increase in sales of Small Retailers accepting Amex www.digitalvidya.com
  • 23. © Digital Vidya20K+ votes in a month campaign, 50 % spurt in Normaderm sales www.digitalvidya.com
  • 24. © Digital Vidya1,377 entries, 21K fans on FB, USD $220K in just 2 months! www.digitalvidya.com
  • 25. © Digital Vidya93% electorate, 6 seats to opp, non-PAP represented GRC www.digitalvidya.com
  • 26. © Digital VidyaVisit http://www.MySunShineCandles.com www.digitalvidya.com
  • 27. © Digital VidyaOnline Leads & Sales www.digitalvidya.com
  • 28. © Digital VidyaB2B Case Studies www.digitalvidya.com
  • 29. © Digital Vidya EMC – Break Records Campaign700,000+ views, 40+ posts by influential bloggers, 1,500+ tweets www.digitalvidya.com
  • 30. © Digital VidyaCisco - “IPv6: Are You Ready?” 50,000+ views in 1st 3 months, 120,000+ Blog views www.digitalvidya.com
  • 31. © Digital VidyaLet’s dig dipper into “Social Media” Do you think you have an option? www.digitalvidya.com
  • 32. © Digital VidyaThank You! www.digitalvidya.com