Why care about Social Media Marketing (for B2B)?

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Why care about Social Media Marketing (for B2B)?

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Social Media is not a buzzword today! Marketers can no more ignore this revolutionary medium. Whether you are interested in hiring new talent, improving your customer service, generating new leads......

Social Media is not a buzzword today! Marketers can no more ignore this revolutionary medium. Whether you are interested in hiring new talent, improving your customer service, generating new leads & sales or building an Online Community, SMM (Social Media Marketing) can be your answer!

Globally, a growing number of individuals and organizations are embracing this medium. Do you want to be left behind? View this presentation to find out the top reasons why you should be riding on SMM (Social Media Marketing).

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  • 1. © Digital VidyaSocial Media Marketing (for B2B) Workshop www.digitalvidya.com
  • 2. © Digital VidyaWhat is Digital Marketing? www.digitalvidya.com
  • 3. © Digital Vidya “The process of reaching out to andengaging with your customers/users through Digital Media (Internet, Email, Mobile)” www.digitalvidya.com
  • 4. © Digital Vidya SEM or PPC SEO or Organic Searchwww.digitalvidya.com
  • 5. © Digital Vidyawww.digitalvidya.com
  • 6. © Digital Vidya Social Media SEO Website/P resence Online Email & MobileAdvertising Marketing www.digitalvidya.com
  • 7. © Digital Vidya Mantra for Success in Digital Marketing V isibility R elevancyAre you visible to your target audience? Are you relevant? (Platform, Message & Time) C redibility Will your Target Audience trust you? www.digitalvidya.com
  • 8. © Digital VidyaWhat is Social Media? www.digitalvidya.com
  • 9. © Digital VidyaWho’s the head of Social Media Marketing at McDonalds? Customer! www.digitalvidya.com
  • 10. © Digital VidyaWhy care about Social Media? www.digitalvidya.com
  • 11. © Digital Vidya No of Users (Million)Platform Global IndiaFacebook 900+ 50+Twitter 250+ 12+LinkedIn 160+ 13+ www.digitalvidya.com
  • 12. © Digital VidyaIs it just Sales & Marketing? www.digitalvidya.com
  • 13. © Digital Vidya Marketing HR NOSales Ideation/Pr oduct Dev CRM www.digitalvidya.com
  • 14. © Digital VidyaSearch for your name on Google! www.digitalvidya.com
  • 15. © Digital VidyaSocial Search= www.digitalvidya.com
  • 16. © Digital Vidya B2B - Digital and Social Media B2B spending in Online to double over next 5 years. From US$ 2.3b in 2009 to US$ 4.8b in 2014 (Forrester) In the same period, B2B spending on Social Media will grow by 490% (Forrester) 69% of B2B buyers use social networks "primarily for business networking and development” (KnowledgeStorm) www.digitalvidya.com
  • 17. © Digital Vidya Timings can’t be Better!Opportunity to build competitive edge www.digitalvidya.com
  • 18. © Digital Vidyawww.digitalvidya.com
  • 19. © Digital VidyaLet’s look at & learn from few Success Stories! www.digitalvidya.com
  • 20. © Digital VidyaEvalueserve www.digitalvidya.com
  • 21. © Digital Vidyawww.digitalvidya.com
  • 22. © Digital VidyaB2B Lead Generation www.digitalvidya.com
  • 23. © Digital VidyaB2B Lead Generation www.digitalvidya.com
  • 24. © Digital Vidyawww.digitalvidya.com
  • 25. © Digital VidyaWhat are you waiting for?Do you think you have an option? www.digitalvidya.com
  • 26. © Digital Vidya Thank You! Our upcoming Social Media Trainings Bangalore Delhi MumbaiSocial Media Marketing Oct 4-5 Nov 20-21 Dec 4-5Advanced Facebook Marketing Oct 20 - Nov 17 (Instructor-led, Online Course) More details @ www.digitalvidya.com /MyDigitalVidya /digitalvidya bit.ly/dv-grp www.digitalvidya.com