Online Reputation Management                       Workshopwww.digitalvidya.com       1      © Digital Vidya
Let us Introduce!www.digitalvidya.com             2         © Digital Vidya
What (not) to expect in this Workshop?www.digitalvidya.com   3                                    © Digital Vidya
Fights, Discussions, Argumentswww.digitalvidya.com           4                                                 © Digital V...
Less of Answers, more of Questions                            5www.digitalvidya.com                     © Digital Vidya
Lot of food for your brain…                       Group                  Solo                                      6www.di...
It’s not the End...                                   7www.digitalvidya.com                         © Digital Vidya
Start Experiencing Now!                         #DVCamp                                    8www.digitalvidya.com          ...
Let’s Connect Now!    http://facebook.com/digitalvidya      http://twitter.com/MyDigitalVidya                             ...
What is Digital Marketing?www.digitalvidya.com          10            © Digital Vidya
“The process of reaching out to and  engaging with your customers/users through    Digital Media (Internet, Email, Mobile)...
SEM or PPC                       SEO or Organic Searchwww.digitalvidya.com       12                     © Digital Vidya
www.digitalvidya.com   13   © Digital Vidya
Social Media                             SEO                                Website/P                                 rese...
What is Social Media?www.digitalvidya.com               15          © Digital Vidya
Why care about Social Media?www.digitalvidya.com    17        © Digital Vidya
“Only 20% of marketing budgets             are typically spent on retention.                Yet, in many cases, 75% of    ...
Social Media in Malaysiawww.digitalvidya.com            19           © Digital Vidya
Growth on Facebook (6 months)www.digitalvidya.com              21               © Digital Vidya
Age Distributionwww.digitalvidya.com            22        © Digital Vidya
Gender Distributionwww.digitalvidya.com             23          © Digital Vidya
Is it just Sales & Marketing?www.digitalvidya.com        24          © Digital Vidya
Marketing              HR                                   NO              Sales                                         ...
Search for your name on Google!www.digitalvidya.com      26          © Digital Vidya
Timings can’t be Better!                       Opportunity to build competitive edgewww.digitalvidya.com                  ...
Let’s look at some International                    Success Stories!www.digitalvidya.com          28           © Digital V...
Kogi Korean BBQ Taco Truck      Blog + Flickr + Twitter - 10 people/stop to 800 people/stopwww.digitalvidya.com           ...
Over 20% All Sales through Facebookwww.digitalvidya.com           30                © Digital Vidya
A Video can ruin the brand built over                            decades                       Costed them 50m US$www.digi...
Let’s look at few Malaysian Case                       Studies!www.digitalvidya.com        33           © Digital Vidya
www.digitalvidya.com   35   © Digital Vidya
www.digitalvidya.com   36   © Digital Vidya
www.digitalvidya.com   37   © Digital Vidya
What are you waiting for?                       Do you think you have an option?www.digitalvidya.com                     3...
Thank You!www.digitalvidya.com         39     © Digital Vidya
Why Care About Social Media (Malaysia)
Why Care About Social Media (Malaysia)
Why Care About Social Media (Malaysia)
Why Care About Social Media (Malaysia)
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Why Care About Social Media (Malaysia)

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Transcript of "Why Care About Social Media (Malaysia)"

  1. 1. Online Reputation Management Workshopwww.digitalvidya.com 1 © Digital Vidya
  2. 2. Let us Introduce!www.digitalvidya.com 2 © Digital Vidya
  3. 3. What (not) to expect in this Workshop?www.digitalvidya.com 3 © Digital Vidya
  4. 4. Fights, Discussions, Argumentswww.digitalvidya.com 4 © Digital Vidya
  5. 5. Less of Answers, more of Questions 5www.digitalvidya.com © Digital Vidya
  6. 6. Lot of food for your brain… Group Solo 6www.digitalvidya.com © Digital Vidya
  7. 7. It’s not the End... 7www.digitalvidya.com © Digital Vidya
  8. 8. Start Experiencing Now! #DVCamp 8www.digitalvidya.com © Digital Vidya
  9. 9. Let’s Connect Now! http://facebook.com/digitalvidya http://twitter.com/MyDigitalVidya http://bit.ly/dv-grpwww.digitalvidya.com 9 © Digital Vidya
  10. 10. What is Digital Marketing?www.digitalvidya.com 10 © Digital Vidya
  11. 11. “The process of reaching out to and engaging with your customers/users through Digital Media (Internet, Email, Mobile)”www.digitalvidya.com 11 © Digital Vidya
  12. 12. SEM or PPC SEO or Organic Searchwww.digitalvidya.com 12 © Digital Vidya
  13. 13. www.digitalvidya.com 13 © Digital Vidya
  14. 14. Social Media SEO Website/P resence Online Email & Mobile Advertising Marketingwww.digitalvidya.com 14 © Digital Vidya
  15. 15. What is Social Media?www.digitalvidya.com 15 © Digital Vidya
  16. 16. Who’s the head of Social Media Marketing at McDonalds? Customer!www.digitalvidya.com 16 © Digital Vidya
  17. 17. Why care about Social Media?www.digitalvidya.com 17 © Digital Vidya
  18. 18. “Only 20% of marketing budgets are typically spent on retention. Yet, in many cases, 75% of revenues comes from existing customers.” Source: Flip the Funnelwww.digitalvidya.com 18 © Digital Vidya
  19. 19. Social Media in Malaysiawww.digitalvidya.com 19 © Digital Vidya
  20. 20. No of Users (Million)www.digitalvidya.com 20 © Digital Vidya
  21. 21. Growth on Facebook (6 months)www.digitalvidya.com 21 © Digital Vidya
  22. 22. Age Distributionwww.digitalvidya.com 22 © Digital Vidya
  23. 23. Gender Distributionwww.digitalvidya.com 23 © Digital Vidya
  24. 24. Is it just Sales & Marketing?www.digitalvidya.com 24 © Digital Vidya
  25. 25. Marketing HR NO Sales Ideation/Pr oduct Dev CRMwww.digitalvidya.com 25 © Digital Vidya
  26. 26. Search for your name on Google!www.digitalvidya.com 26 © Digital Vidya
  27. 27. Timings can’t be Better! Opportunity to build competitive edgewww.digitalvidya.com 27 © Digital Vidya
  28. 28. Let’s look at some International Success Stories!www.digitalvidya.com 28 © Digital Vidya
  29. 29. Kogi Korean BBQ Taco Truck Blog + Flickr + Twitter - 10 people/stop to 800 people/stopwww.digitalvidya.com 29 © Digital Vidya
  30. 30. Over 20% All Sales through Facebookwww.digitalvidya.com 30 © Digital Vidya
  31. 31. www.digitalvidya.com 31 © Digital Vidya
  32. 32. A Video can ruin the brand built over decades Costed them 50m US$www.digitalvidya.com 32 © Digital Vidya
  33. 33. Let’s look at few Malaysian Case Studies!www.digitalvidya.com 33 © Digital Vidya
  34. 34. www.digitalvidya.com 34 © Digital Vidya
  35. 35. www.digitalvidya.com 35 © Digital Vidya
  36. 36. www.digitalvidya.com 36 © Digital Vidya
  37. 37. www.digitalvidya.com 37 © Digital Vidya
  38. 38. What are you waiting for? Do you think you have an option?www.digitalvidya.com 38 © Digital Vidya
  39. 39. Thank You!www.digitalvidya.com 39 © Digital Vidya

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