Why Care About Social Media (Malaysia)

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Why Care About Social Media (Malaysia)

  1. 1. Online Reputation Management Workshopwww.digitalvidya.com 1 © Digital Vidya
  2. 2. Let us Introduce!www.digitalvidya.com 2 © Digital Vidya
  3. 3. What (not) to expect in this Workshop?www.digitalvidya.com 3 © Digital Vidya
  4. 4. Fights, Discussions, Argumentswww.digitalvidya.com 4 © Digital Vidya
  5. 5. Less of Answers, more of Questions 5www.digitalvidya.com © Digital Vidya
  6. 6. Lot of food for your brain… Group Solo 6www.digitalvidya.com © Digital Vidya
  7. 7. It’s not the End... 7www.digitalvidya.com © Digital Vidya
  8. 8. Start Experiencing Now! #DVCamp 8www.digitalvidya.com © Digital Vidya
  9. 9. Let’s Connect Now! http://facebook.com/digitalvidya http://twitter.com/MyDigitalVidya http://bit.ly/dv-grpwww.digitalvidya.com 9 © Digital Vidya
  10. 10. What is Digital Marketing?www.digitalvidya.com 10 © Digital Vidya
  11. 11. “The process of reaching out to and engaging with your customers/users through Digital Media (Internet, Email, Mobile)”www.digitalvidya.com 11 © Digital Vidya
  12. 12. SEM or PPC SEO or Organic Searchwww.digitalvidya.com 12 © Digital Vidya
  13. 13. www.digitalvidya.com 13 © Digital Vidya
  14. 14. Social Media SEO Website/P resence Online Email & Mobile Advertising Marketingwww.digitalvidya.com 14 © Digital Vidya
  15. 15. What is Social Media?www.digitalvidya.com 15 © Digital Vidya
  16. 16. Who’s the head of Social Media Marketing at McDonalds? Customer!www.digitalvidya.com 16 © Digital Vidya
  17. 17. Why care about Social Media?www.digitalvidya.com 17 © Digital Vidya
  18. 18. “Only 20% of marketing budgets are typically spent on retention. Yet, in many cases, 75% of revenues comes from existing customers.” Source: Flip the Funnelwww.digitalvidya.com 18 © Digital Vidya
  19. 19. Social Media in Malaysiawww.digitalvidya.com 19 © Digital Vidya
  20. 20. No of Users (Million)www.digitalvidya.com 20 © Digital Vidya
  21. 21. Growth on Facebook (6 months)www.digitalvidya.com 21 © Digital Vidya
  22. 22. Age Distributionwww.digitalvidya.com 22 © Digital Vidya
  23. 23. Gender Distributionwww.digitalvidya.com 23 © Digital Vidya
  24. 24. Is it just Sales & Marketing?www.digitalvidya.com 24 © Digital Vidya
  25. 25. Marketing HR NO Sales Ideation/Pr oduct Dev CRMwww.digitalvidya.com 25 © Digital Vidya
  26. 26. Search for your name on Google!www.digitalvidya.com 26 © Digital Vidya
  27. 27. Timings can’t be Better! Opportunity to build competitive edgewww.digitalvidya.com 27 © Digital Vidya
  28. 28. Let’s look at some International Success Stories!www.digitalvidya.com 28 © Digital Vidya
  29. 29. Kogi Korean BBQ Taco Truck Blog + Flickr + Twitter - 10 people/stop to 800 people/stopwww.digitalvidya.com 29 © Digital Vidya
  30. 30. Over 20% All Sales through Facebookwww.digitalvidya.com 30 © Digital Vidya
  31. 31. www.digitalvidya.com 31 © Digital Vidya
  32. 32. A Video can ruin the brand built over decades Costed them 50m US$www.digitalvidya.com 32 © Digital Vidya
  33. 33. Let’s look at few Malaysian Case Studies!www.digitalvidya.com 33 © Digital Vidya
  34. 34. www.digitalvidya.com 34 © Digital Vidya
  35. 35. www.digitalvidya.com 35 © Digital Vidya
  36. 36. www.digitalvidya.com 36 © Digital Vidya
  37. 37. www.digitalvidya.com 37 © Digital Vidya
  38. 38. What are you waiting for? Do you think you have an option?www.digitalvidya.com 38 © Digital Vidya
  39. 39. Thank You!www.digitalvidya.com 39 © Digital Vidya

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