Why Care About Digital Media and Digital Marketing

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Care about Digital Marketing (SEO, SEM, Social Media, Email, Affiliate, Inbound Marketing) for your career or your organization? You will find this interesting enough to create inspiration for your and your friends & colleagues to learn & leverage Digital Marketing.

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Why Care About Digital Media and Digital Marketing

  1. 1. Building Career in Digital Marketing www.digitalvidya.com
  2. 2. Agenda •  •  •  •  Orientation to Digital Marketing Why Social Media? Global & Indian Case Studies Career Opportunities in Digital Marketing www.digitalvidya.com
  3. 3. What is Digital Marketing? www.digitalvidya.com
  4. 4. “The process of reaching out to and engaging with your customers/users through Digital Media (Internet, Email, Mobile)” www.digitalvidya.com
  5. 5. SEM or PPC SEO or Organic Search www.digitalvidya.com
  6. 6. www.digitalvidya.com
  7. 7. Social Media SEO Website/ Presence SEM Email & Mobile Marketing www.digitalvidya.com
  8. 8. Why care about Digital? www.digitalvidya.com
  9. 9. Measurable www.digitalvidya.com
  10. 10. Global Global Reach from an Indian Beach (The Smart Magazine) www.digitalvidya.com
  11. 11. Works for you Round the Clock www.digitalvidya.com
  12. 12. Targeting www.digitalvidya.com
  13. 13. Remarketing on Google www.digitalvidya.com
  14. 14. Remarketing Example www.digitalvidya.com
  15. 15. Why care about Social Media? www.digitalvidya.com
  16. 16. No of Users (Million) Platform Global Facebook 1000+ 88+ 500+ 20+ LinkedIn 225+ 20+ Mobile 6800+ 900+ Twitter India www.digitalvidya.com
  17. 17. Let’s look at some International Success Stories! www.digitalvidya.com
  18. 18. Kogi Korean BBQ Taco Truck Blog + Flickr + Twitter - 10 people/stop to 800 people/stop www.digitalvidya.com
  19. 19. www.digitalvidya.com
  20. 20. QR (Quick Response) Codes www.digitalvidya.com
  21. 21. Let’s look at few Indian Case Studies! www.digitalvidya.com
  22. 22. 25% Revenue through Facebook www.digitalvidya.com
  23. 23. Over 20% All Sales through Facebook www.digitalvidya.com
  24. 24. Tweet 2 Order www.digitalvidya.com
  25. 25. Car Launch Reveal the Name Contest 1.  150,000 people participated 2.  35,000+ requests for Test Drives 3.  8000 Cars booked in 10 days www.digitalvidya.com
  26. 26. SEO www.digitalvidya.com
  27. 27. Career Opportunities in Digital Marketing www.digitalvidya.com
  28. 28. www.digitalvidya.com
  29. 29. Profiles Title Experience (years) Salary (Rs Lacs PA) Copywriter Specialist 0-2 1-3 1.5 - 3.0 2.0 - 4.0 Community Manager Strategist 2-4 3-5 2.5 - 5.0 4.0 - 8.0 Digital Marketing Head 4-6 6.0 - 12.0 Application Developer 1-3 2-6 www.digitalvidya.com
  30. 30. Thanks! Let’s continue this conversation… On Social Media Off Social Media @MyDigitalVidya info@digitalvidya.com Serious about career in Digital Marketing? Earn CDMM or CSMMP Certification http://www.digitalvidya.com www.digitalvidya.com
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