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Why a Business Should Care about Social Media? (Webinar)

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A webinar on 'Why a Business Should Care about Social Media?, presented by Digital Vidya co-founder Pradeep Chopra. It highlights the opportunity of Social Media for Businesses in promoting their …

A webinar on 'Why a Business Should Care about Social Media?, presented by Digital Vidya co-founder Pradeep Chopra. It highlights the opportunity of Social Media for Businesses in promoting their brand, engaging with their customers and acquiring new customers.

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  • 1. ©  Digital  Vidya   Why  Every  Business  Should  Care   about  Social  Media?   Webinar   Pradeep  Chopra   www.digitalvidya.com  
  • 2. ©  Digital  Vidya   HR   MarkeBng   Businesses  have  Mul9ple  Objec9ves   Technology/ Product  Dev   Sales   CRM   www.digitalvidya.com  
  • 3. ©  Digital  Vidya   How  to   fulfill  these  objecBves,    Faster  and  Be>er?   www.digitalvidya.com  
  • 4. ©  Digital  Vidya   Social  Media…The  Smart  Way   • BeKer  &  Faster   • Opens  New  Avenues   www.digitalvidya.com  
  • 5. ©  Digital  Vidya   Need  More  Leads?   Engage  with  PotenBal  Customers   www.digitalvidya.com  
  • 6. ©  Digital  Vidya   Want  to  Recruit  Someone?   Declare  in  Relevant  Networks   www.digitalvidya.com  
  • 7. ©  Digital  Vidya   Want  to  Engage  With  Customers?   Serve  Their  Needs!   www.digitalvidya.com  
  • 8. ©  Digital  Vidya   Problem  about  Customer  Service?   www.digitalvidya.com  
  • 9. ©  Digital  Vidya   Don’t  know  what  to  do?     Ask  your  community   www.digitalvidya.com  
  • 10. ©  Digital  Vidya   Tips  to  be  Successful   Why  will  Community  Support  You?   www.digitalvidya.com  
  • 11. ©  Digital  Vidya   Digital  MarkeBng  in  3  Words   Visibility R elevancy Are you visible to your target audience? Are you relevant? (Platform, Message & Time) C redibility Will your Target Audience trust you? www.digitalvidya.com  
  • 12. ©  Digital  Vidya   Relevancy   Pre-­‐requisite   •  Clarity  on  “What’s  in  it  for  Them”   What  it  takes?   •  Stay  Focused  –  “the  posi*on  in  prospects   mind”   •  Share  Real  experiences!   www.digitalvidya.com  
  • 13. ©  Digital  Vidya   Credibility   Remember   •  There  is  no  shortcut!   Pre-­‐requisites   •  Know  your  strengths  &  your  passions   •  Be  Genuine  -­‐  Open  &  Transparent   •  Trust  yourself  –  Take  the  lead!   www.digitalvidya.com  
  • 14. ©  Digital  Vidya   Visibility   Key   •  The  desire  to  stay  connected,  Alive!   Expansion   •  “Playing  alone”  versus  “Playing  with   community”   www.digitalvidya.com  
  • 15. ©  Digital  Vidya   February  4,  2004   A  man  broke  up  with  Erica,  his   girlfriend,  in  a  Harvard  bar   Didn’t  want  to  keep  the  bad  feeling    to  himself.   He  created  viral  that  compares  girls  to  barnyard   animals   His  name  is  Mark  Zuckerberg  and  the  viral  name  was  Facebook   www.digitalvidya.com  
  • 16. ©  Digital  Vidya   Community  is  Stronger     than  you.  Always!   Give  your  challenges  to  them!   www.digitalvidya.com  
  • 17. ©  Digital  Vidya   So,  Ask  yourself   What  are  you  doing?   What  are  you  dealing  with?   And…   www.digitalvidya.com  
  • 18. ©  Digital  Vidya   “Play  it  Big”   www.digitalvidya.com  
  • 19. ©  Digital  Vidya   “Make  it  Large”  –  TV  Commercial   www.digitalvidya.com  
  • 20. ©  Digital  Vidya   How?   www.digitalvidya.com  
  • 21. ©  Digital  Vidya   IniBate  Throat  Chakra   Express  Yourself   www.digitalvidya.com  
  • 22. ©  Digital  Vidya   Be  Public   Let  People  Know   www.digitalvidya.com  
  • 23. ©  Digital  Vidya   Be  CharismaBc   Inspire  Others   www.digitalvidya.com  
  • 24. ©  Digital  Vidya   Support  Others   Selfless  ContribuBon   www.digitalvidya.com  
  • 25. ©  Digital  Vidya   Be  the  Leader   Go  on  and  on…   www.digitalvidya.com  
  • 26. ©  Digital  Vidya   While  “Playing  BIG”   Impact  is  BIGGER!   www.digitalvidya.com  
  • 27. ©  Digital  Vidya   But  also   Small  Mistakes  show  up  BIG!   So,  Be  Present   www.digitalvidya.com  
  • 28. ©  Digital  Vidya   Businesses  playing  BIG…   www.digitalvidya.com  
  • 29. ©  Digital  Vidya   Blendtec  -­‐  Virality  Unleashed   Will It Blend Video – 84,31,482 Views www.digitalvidya.com  
  • 30. ©  Digital  Vidya   Openness  Expressed:  Zappos   Talking  to  them  is  like  talking  to  a  friend  that  happens  to  sell  shoes. www.digitalvidya.com  
  • 31. ©  Digital  Vidya   Kogi:  Think  Out  of  the  Box!   Blog + Flickr + Twitter - 10 people/stop to 800 people/stop www.digitalvidya.com  
  • 32. ©  Digital  Vidya   Businesses  Impacted   NegaBvely…   www.digitalvidya.com  
  • 33. ©  Digital  Vidya   A  Video  can  ruin  the  brand  build  over  decades   Costed them 50m US$ www.digitalvidya.com  
  • 34. ©  Digital  Vidya   Apple  Macbook:  Online  Reputa9on   1 Review – 50,000+ Views www.digitalvidya.com  
  • 35. ©  Digital  Vidya   Let’s  do  some  Real  Work!   www.digitalvidya.com  
  • 36. ©  Digital  Vidya   Let’s  Play  BIG!   •  Objec9ve:  Cause  Maximum  Possible   Engagement  on  Social  Media!   www.digitalvidya.com  
  • 37. ©  Digital  Vidya   Rules  of  the  Game   1.  Post  a  message  (or  mulBple)  related  to  Social  Media/ Digital  MarkeBng  at   hKp://www.facebook.com/digitalvidya     2.  Receive  Comments  &  Likes  Bll  6  PM  (IST)  on  July  19th   (Monday)   3.  Person  with  maximum  engagement  (combined  no  of   comments  +  likes  excluding  your  own  in  the  most   popular  post)  will  be  the  winner.   4.  The  Winner  will  receive  a  Gik  Hamper  from  Ching’s   Secret   5.  We  will  announce  the  winner  at   hKp://www.facebook.com/digitalvidya   www.digitalvidya.com  
  • 38. ©  Digital  Vidya   www.digitalvidya.com  
  • 39. ©  Digital  Vidya   The  Mantra  for  Success!   Be Relevant Be Visible Be Credible Be Social www.digitalvidya.com  
  • 40. ©  Digital  Vidya   Thank  You!   Want  to  leverage  SMM  for  your  Business?   Join us in our next Bootcamp www.digitalvidya.com   twiKer.com/mydigitalvidya  |  facebook.com/digitalvidya  |  info@digitalvidya.com   www.digitalvidya.com