Twitter The Jewel in the Social Media Marketing Crown - Malaysia

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Twitter The Jewel in the Social Media Marketing Crown - Malaysia

  1. 1. Social Media Marketing Workshop twttr: The Jewel in the Social Media Marketing Crown!© Digital Vidya www.digitalvidya.com
  2. 2. Key Milestones!© Digital Vidya www.digitalvidya.com
  3. 3. Twitter Basics© Digital Vidya www.digitalvidya.com
  4. 4. Open Conversations via Mention/Reply© Digital Vidya www.digitalvidya.com
  5. 5. Private Talks via Direct Message (DM)© Digital Vidya www.digitalvidya.com
  6. 6. Group Discussions via #Tag© Digital Vidya www.digitalvidya.com
  7. 7. Twitter Search© Digital Vidya www.digitalvidya.com
  8. 8. Smart Listening via Advanced Search© Digital Vidya www.digitalvidya.com
  9. 9. © Digital Vidya Twitter is now the Worlds Second Largest Search Engine! Google: 88 billion per month Twitter: 19 billion per month Yahoo: 9.4 billion per month Bing: 4.1 billion per month After Microsoft Bing Officially Launching Real-Time Search Collaborating with Twitter, Search Engine Giant GOOGLE has Made one more breakthrough by showing its happiness in saying even they have made a deal with Twitter.© Digital Vidya Data as per April 16, 2010 at the www.digitalvidya.com Chirp Conference.
  10. 10. Twitter Search© Digital Vidya www.digitalvidya.com
  11. 11. http://bit.ly/dvcamp-kl @karenOKD @mohdamlie @princessophir @chrissietang @DerekChoo @danialghazi @sailorvenus_nie @shleong02 @hlymsteven @JessieChong @donowutimdoing @je5lyn @SyedHelmy @maikai_tan @lohemily1 amadeo69 @karenokd @Cinta73 @arunshiv21 Lohemily1 Hennessy @kapilnakra @kl_tham @kevinchen #dvcamp @SalwahAziz© Digital Vidya www.digitalvidya.com
  12. 12. twitter.com - Exercise • Create a Tweet mentioning(@) 4 person in this room w/ “#dvcamp” • RT the most interesting tweet© Digital Vidya www.digitalvidya.com
  13. 13. Other Tools - Exercise • http://archivist.visitmix.com : Analysis #dvcamp Tweets • http://trendsmap.com: trending topics in Kuala Lumpur, Malaysia© Digital Vidya www.digitalvidya.com
  14. 14. Engagement Example Inspire others to RT© Digital Vidya www.digitalvidya.com
  15. 15. Engagement Example Create Humour!© Digital Vidya www.digitalvidya.com
  16. 16. Engagement Example Be a “friend” on Social Media© Digital Vidya www.digitalvidya.com
  17. 17. Engagement Example Position your conversation style© Digital Vidya www.digitalvidya.com
  18. 18. © Digital Vidya www.digitalvidya.com
  19. 19. TweetDeck Basics© Digital Vidya www.digitalvidya.com
  20. 20. Managing Multiple Conversations© Digital Vidya www.digitalvidya.com
  21. 21. What can you accomplish?© Digital Vidya www.digitalvidya.com
  22. 22. Kogi Korean BBQ Taco Truck Blog + Flickr + Twitter - 10 people/stop to 800 people/stop© Digital Vidya www.digitalvidya.com
  23. 23. Social Media strategy has cut call centre costs by 40%.© Digital Vidya www.digitalvidya.com
  24. 24. © Digital Vidya www.digitalvidya.com
  25. 25. © Digital Vidya www.digitalvidya.com
  26. 26. © Digital Vidya www.digitalvidya.com
  27. 27. Tweet 2 Order© Digital Vidya www.digitalvidya.com
  28. 28. Reputation Mgmt© Digital Vidya www.digitalvidya.com
  29. 29. Personal Example© Digital Vidya www.digitalvidya.com
  30. 30. Event Promotion 800+ Registrations | US$ 2500 Price© Digital Vidya www.digitalvidya.com
  31. 31. CommenTwitter 500 Mentions| 19 RTs | 181 Visits© Digital Vidya www.digitalvidya.com
  32. 32. A Strategic Approach© Digital Vidya www.digitalvidya.com
  33. 33. © Digital Vidya www.digitalvidya.com
  34. 34. Let’s look at an example!© Digital Vidya www.digitalvidya.com
  35. 35. Product Promotion© Digital Vidya www.digitalvidya.com
  36. 36. Product Promotion© Digital Vidya www.digitalvidya.com
  37. 37. Follow Create Engage People talking about Links to online Check DMs and Vodafone’s products promotions, insider replies regularly & services info and discount codes Answer questions & acknowledge Twitter-only offers to feedback reward loyalty Provide info when requested© Digital Vidya www.digitalvidya.com
  38. 38. 70:20:10 Mantra 70% Tweets: Core Area 20% Tweets: Related Area 10% Tweets: Casual© Digital Vidya www.digitalvidya.com
  39. 39. © Digital Vidya www.digitalvidya.com
  40. 40. Benchmark tweeples© Digital Vidya www.digitalvidya.com
  41. 41. Analyze Tweets TweetStats.com MentionMapp.com© Digital Vidya www.digitalvidya.com
  42. 42. Thank You!© Digital Vidya www.digitalvidya.com

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