This document provides a Twitter resource guide for brands to leverage Twitter. It discusses how Twitter is the second largest search engine and over 100 million people joined in 2010. The top three reasons to use Twitter are to increase brand engagement, capitalize on real-time opportunities, and integrate with other social networks. The guide then provides various resources for using Twitter, including videos and links about Twitter, examples of good Twitter engagement, tools for managing Twitter, analytics for Twitter, and a Twitter guidebook.

1. Twitter Resource Guide
“Be Social. Engage With Customers. Empower Your Brand.”

2. Twitter Resource Guide
Twitter Resource Guide
'Twitter' is the world’s second largest search engine! More than 100
million people joined Twitter in 2010, including celebrities like Dalai
Lama, Queen Noor of Jordan and Shahrukh Khan to name a few.
Major Brands are using Twitter to Listen what customers are talking
about them, Smaller Brands are tapping into opportunities created by
conversations on twitter and even more are now using this platform to
actively engage and make their Social Media campaigns more “real
time” and successful.
Top 3 Reasons for using Twitter:
1. Increased engagement for your Brand, Company, Campaign.
2. Opportunities in Real Time, right when they come up.
3. Cross integration with Facebook, Youtube, LinkedIn and other
social networks let you seamlessly manage twitter activity with
a. Tons of Free tools to listen, monitor & engage
b. Scheduled Tweets for Sharing Content to your platforms
c. Real time statistics on your activity and influence tracking
A collection of Great Resources to Leverage Twitter
 Interesting Videos & Links about Twitter & Twitter Search
Resource Location
Twitter in Plain English http://bit.ly/twtrenglish
Twitter Search http://bit.ly/twtrsearch
What is Twitter http://on.mash.to/what-twtr
Searching on Twitter http://search.twitter.com
Twitter Search Operators http://bit.ly/twtr-search-op
Google Real-time Search http://bit.ly/googl-realtime
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3. Twitter Resource Guide
 Great Examples of Twitter Engagement
Resource Location
Hippo Munchies http://bit.ly/hippo-twtr
ICICI Bank http://bit.ly/icici-twtr
Skoda India http://bit.ly/skoda-twtr
 Top Tools to Leverage Twitter
Resource Location
TweetDeck www.tweetdeck.com
SocialOomph www.socialoomph.com
Co-Tweet www.cotweet.com
Selective Tweets (FB) http://on.fb.me/selectiv-tw
 Twitter Analytics & Organizing Tweeps
Resource Location
Twitter Grader http://bit.ly/twgrader
Tweet Cloud www.tweetcloud.com
Friend or Follow www.friendorfollow.com
Klout www.klout.com
Twitalyzer www.twitalyzer.com/
 Twitter Guide Book
Resource Location
Mashable http://on.mash.to/tw-gbook
http://www.digitalvidya.com | info@digitalvidya.com