Top 20 Inbound Marketing Tools

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17 Inbound Marketing Tools
Tools to Identify Inbound Interest
#1 Hootsuite
Details at https://hootsuite.com/
What is it? A comprehensive social media publishing tool, Hootsuite
was first used in 2008 to identify inbound interest.
What are the common uses? Hootsuite basically helps to get free
reports by email, send messages from a single platform, streamlining the
posts and scheduling of the tweets as well.

#2 FollowerWonk
Details at https://followerwonk.com/
What is it? Followerwonk is a tool to identify the inbound interest
especially on social networking site Twitter.
What are the common uses? Followerwonk plays a major role in
inbound marketing that helps in Twitter analytics, segment followers,
social graph tracking etc.

#3 Google Keyword Suggestion Tool
Details at http://tools.seochat.com/tools/suggest-tool/
What is it? As the name suggests, this tool provides information about
most popular keywords used for generating content opportunities.
What are the common uses? This tool helps to create a list of the most
popular keyword phrases using Google, Amazon, YouTube ad Bing
“Suggest” database.

#4 Facebook Ads
Details at https://www.facebook.com/about/ads/
What is it? Facebook ads coupled with the precise content helps to get
higher CTR (click through rate), by identifying the interest of your target
audience on Facebook.
What are the common uses? Facebook ads help to get the right set of
consumers at the right time through concepts like Facebook Interest
Targeting, Facebook Behavioural Targeting, Facebook’s Custom
Audience Targeting etc.

#5 Rapportive
Details at https://rapportive.com/
What is it? Rapportive is an interesting inbound marketing tool that
helps to reach, connect and build a rapport with the audience.
What are the common uses? By installing Rapportive tool, you can get
the access to the information viz. photo, LinkedIn profile, shared
connections etc. of a user whose email id is visible in your account.

Conversion Oriented Website & Landing Page Communication
Tools
#6 Crazyegg
Details at http://www.crazyegg.com/
What is it? Crazyegg is a widely used tool that helps in search engine
marketing, web analytics as well as inbound marketing.
What are the common uses? This tools allows you to examine and
trace audiences’ behaviour thus paving way to create engaging content.

#7 Visual Website Optimizer
Details at https://vwo.com/?v=3
What is it? Visual Website Optimizer is world’s easiest A/B testing tool.
What are the common uses? This tool helps to track visitor’s click
behaviour and thus allow you to optimize & personalise your website.

#8 Unbounce
Details at http://unbounce.com/
What is it? This tool helps to build engaging content on landing pages.
What are the common uses? Unbounce is one such inbound
marketing tool that allows to create conversion oriented landing pages
that are mobile responsive.

Analysis Tools
#9 KISSmetrics
Details at https://www.kissmetrics.com/
What is it? Primarily a web analytics tool, KISSmetrics helps you to
leverage inbound marketing effectively.
What are the common uses? This tool helps to gain and retain the
customers by presenting engaging content, thus helps to improve the
conversion rates.

#10 Mix Panel
Details at https://mixpanel.com/
What is it? Mix Panel is one of the most advanced level platforms for
web as well as mobiles.
What are the common uses? This tool helps to analyse consumer
behaviour and accordingly strategize inbound marketing techniques.

#11 Marketing Grader
Details at https://marketing.grader.com/
What is it? Marketing Grader focuses on social media, blogging, SEO,
lead generation and mobile optimization.
What are the common uses? This tool is essential for the newbies in
the field of inbound marketing so as to increase the level of visitor
interaction.

#12 Google Analytics
Details at http://www.google.co.in/analytics/
What is it? A simple to use and easy to set-up tool, Google Analytics
helps to give complete picture of your campaign’s performance thus
affecting website traffic and conversion rate.
What are the common uses? Google Analytics helps to track page
views, conversion rates, visitor demographics and much more.

Leads/Subscriber Nurturing Tools
#13 Customer.io
Details at http://customer.io/
What is it? An effective lead nurturing tool, customer.io is a unique sort
of inbound marketing tool.
What are the common uses? Cutomer.io enables you to identify
audience’s level of unique interaction and accordingly send targeted
human messages to the users.

#14 Marketo
Details at http://www.marketo.com/
What is it? Marketo is a website monitoring, tracking and integration
tool.
What are the common uses? This software enables you to determine
customer specific behavioural path which helps in lead generation.

#15 Eloqua
Details at http://www.eloqua.com/
What is it? Eloqua is an integrated solution that enables you to build a
custom lead database, plan lead generating campaigns and analyse
marketing strategy.
What are the common uses? It is used to evaluate user behaviour and
alter the online marketing strategy, accordingly.

#16 Pardot
Details at http://www.pardot.com/
What is it? In collaboration with Salesforce.com, Pardot features
certified CRM integrations that allows marketers to increase revenue by
generating quality sales.
What are the common uses? This platform empowers the marketers to
nurture leads, perform lead scoring by demonstrating marketing
accountability.

#17 HubSpot
Details at http://www.hubspot.com/
What is it? HubSpot is a profound inbound marketing software platform.
What are the common uses? A focal point for inbound marketing,
HubSpot helps to automate content creation, capture and manage leads.
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Top 20 Inbound Marketing Tools

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