Thank you feedback - Malaysia

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Thank you feedback - Malaysia

  1. 1. Social Media Marketing Workshop Thanks | Summary | Feedback© Digital Vidya www.digitalvidya.com
  2. 2. The Mantra for Success! Be Relevant Be Visible Be Credible Be Social© Digital Vidya www.digitalvidya.com
  3. 3. Listening is the Key to Success!© Digital Vidya www.digitalvidya.com
  4. 4. On Facebook Engagement is the Key Don’t run after # of Fans Use Facebook Insights Facebook Ads: Optimize CTR© Digital Vidya www.digitalvidya.com
  5. 5. On Twitter…© Digital Vidya www.digitalvidya.com
  6. 6. On Twitter… Use 70:20:10 Mantra 70% Tweets: Core Area 20% Tweets: Related Area 10% Tweets: Casual© Digital Vidya www.digitalvidya.com
  7. 7. On LinkedIn… “Desire to Stay Connected” Increase Visibility Build Credibility Create Engagement© Digital Vidya www.digitalvidya.com
  8. 8. Social Media Objectives Business Target Group Value Prop Need SM Channels, Positioning & Message •Photos, Videos, Content PPTs, Blog •Multichannel Stories, Tweets •Mashup etc Population Creation (Publishing Content) Visibility/ Branding/ Leads/ Sales Promotion •Blog •Community •Advertising •Groups •Mashup Measurability© Digital Vidya www.digitalvidya.com
  9. 9. ROI of Social Media 1. Social Media is a distributed medium 2. Each channel has its own purpose & metrics 3. Start with Objectives 4. Create custom metrics 5. Benchmark, Analyze & Optimize© Digital Vidya www.digitalvidya.com
  10. 10. Webinar Link http://bit.ly/web-may30 Feedback Link http://bit.ly/fb-may30© Digital Vidya www.digitalvidya.com
  11. 11. Thank You!© Digital Vidya www.digitalvidya.com

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