© Digital Vidya




Social Search Optimization
    Bootcamp
 Social Search Strategy Framework


            www.digitalvid...
© Digital Vidya




Let’s look at a Typical SEO Paradigm




              www.digitalvidya.com
© Digital Vidya



       Typical SEO Approach

Identify Keywords (Primary & Secondary)
Competitive Analysis on Search Eng...
© Digital Vidya



   What results can you expect?

Website in Search Results
Traffic on Website from Search Engine
Referr...
© Digital Vidya



Any Opportunities getting missed out?
Want kind of Search results are showing up for relevant
keywords?...
© Digital Vidya



                Changing Paradigm
 Networking and Communication platform




 Content Sharing Platform
...
© Digital Vidya



  How to win in this Paradigm?




Work on Multiple Channels
Position your presence as per T.G. wants?
...
© Digital Vidya



Guidelines to select Channels
                                       Whizlabs Example


   Mature



Co...
© Digital Vidya



        Example: Positioning
• Options:
  – “Whizlabs”

  – “Java Certification”

  – “SCJP”, “SCEA” et...
© Digital Vidya



          What worked!
Separate Community for each Certification
Loose coupling with Whizlabs Brand



...
© Digital Vidya



               Learnings

Be selective
Practice segmentation




                www.digitalvidya.com
© Digital Vidya




Implementation Framework that Works!




              www.digitalvidya.com
© Digital Vidya


                   Social Media Channel & Positioning


                         Measurability Structure...
© Digital Vidya




Let’s Start the Work!




    www.digitalvidya.com
© Digital Vidya



                       Exercise
 Step 1: Identify which channels are at which stage for your
business
 ...
© Digital Vidya



                             Thank You!



Want to leverage Social Media for your Business?
           ...
Social Search Optimization (SSO) Strategy Framework
Social Search Optimization (SSO) Strategy Framework
Social Search Optimization (SSO) Strategy Framework
Social Search Optimization (SSO) Strategy Framework
Social Search Optimization (SSO) Strategy Framework
Social Search Optimization (SSO) Strategy Framework
Social Search Optimization (SSO) Strategy Framework
Social Search Optimization (SSO) Strategy Framework
Social Search Optimization (SSO) Strategy Framework
Social Search Optimization (SSO) Strategy Framework
Social Search Optimization (SSO) Strategy Framework
Social Search Optimization (SSO) Strategy Framework
Social Search Optimization (SSO) Strategy Framework
Social Search Optimization (SSO) Strategy Framework
Social Search Optimization (SSO) Strategy Framework
Social Search Optimization (SSO) Strategy Framework
Social Search Optimization (SSO) Strategy Framework
Social Search Optimization (SSO) Strategy Framework
Social Search Optimization (SSO) Strategy Framework
Social Search Optimization (SSO) Strategy Framework
Social Search Optimization (SSO) Strategy Framework
Social Search Optimization (SSO) Strategy Framework
Social Search Optimization (SSO) Strategy Framework
Social Search Optimization (SSO) Strategy Framework
Social Search Optimization (SSO) Strategy Framework
Social Search Optimization (SSO) Strategy Framework
Social Search Optimization (SSO) Strategy Framework
Social Search Optimization (SSO) Strategy Framework
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Social Search Optimization (SSO) Strategy Framework

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Interested in leveraging Social Search Optimization for Brand Promotion, Customer Engagement & Lead Generation? Find out how to develop a successful Social Search strategy to accomplish your goals?

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Social Search Optimization (SSO) Strategy Framework

  1. 1. © Digital Vidya Social Search Optimization Bootcamp Social Search Strategy Framework www.digitalvidya.com
  2. 2. © Digital Vidya Let’s look at a Typical SEO Paradigm www.digitalvidya.com
  3. 3. © Digital Vidya Typical SEO Approach Identify Keywords (Primary & Secondary) Competitive Analysis on Search Engine Page Identification & Content Creation On page optimization Generating Links with Relevant Anchor Text www.digitalvidya.com
  4. 4. © Digital Vidya What results can you expect? Website in Search Results Traffic on Website from Search Engine Referral traffic from submission sources Some Conversions on Website www.digitalvidya.com
  5. 5. © Digital Vidya Any Opportunities getting missed out? Want kind of Search results are showing up for relevant keywords? Is TG going to any Social platform ? If yes, which one? Twitter, Facebook & LinkedIn Discussion Forums & Answers platform Flickr, YouTube, Slideshare etc. Review Platforms (Mouthshut etc.) How is traffic from various sources converting? www.digitalvidya.com
  6. 6. © Digital Vidya Changing Paradigm Networking and Communication platform Content Sharing Platform Website / Blog Search Engines/Online Portals www.digitalvidya.com
  7. 7. © Digital Vidya How to win in this Paradigm? Work on Multiple Channels Position your presence as per T.G. wants? www.digitalvidya.com
  8. 8. © Digital Vidya Guidelines to select Channels Whizlabs Example Mature Consolidation Trial Listening www.digitalvidya.com
  9. 9. © Digital Vidya Example: Positioning • Options: – “Whizlabs” – “Java Certification” – “SCJP”, “SCEA” etc. www.digitalvidya.com
  10. 10. © Digital Vidya What worked! Separate Community for each Certification Loose coupling with Whizlabs Brand www.digitalvidya.com
  11. 11. © Digital Vidya Learnings Be selective Practice segmentation www.digitalvidya.com
  12. 12. © Digital Vidya Implementation Framework that Works! www.digitalvidya.com
  13. 13. © Digital Vidya Social Media Channel & Positioning Measurability Structure •Photos, Videos, Content PPTs, Blog •Multichannel Stories, Tweets •Mashup etc Creation Population Visibility/ Branding/ Leads/ Sales Promotion •Blog •Community •Advertising •Groups •Mashup www.digitalvidya.com
  14. 14. © Digital Vidya Let’s Start the Work! www.digitalvidya.com
  15. 15. © Digital Vidya Exercise Step 1: Identify which channels are at which stage for your business Step 2: Identify measurability parameters for assessing Visibility & Conversion Conversion? Step 3: For one channel, try to answer the following: Content Creation Strategy Content Population Strategy Content Promotion Strategy www.digitalvidya.com
  16. 16. © Digital Vidya Thank You! Want to leverage Social Media for your Business? Join us in our next Bootcamp www.digitalvidya.com www.digitalvidya.com twitter.com/mydigitalvidya | facebook.com/digitalvidya | info@digitalvidya.com

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