Social Search Optimization (SSO) Resource Guide
 

Like this? Share it with your network

Share

Social Search Optimization (SSO) Resource Guide

on

  • 3,674 views

'Social' is the future of Search! The old techniques of SEO (Search Engine Optimization) will only have limited value unless integrated with 'Social Media'. If you want to multiply the ROI of your ...

'Social' is the future of Search! The old techniques of SEO (Search Engine Optimization) will only have limited value unless integrated with 'Social Media'. If you want to multiply the ROI of your Social Media and SEO Campaigns, you can't ignore these Social Search Optimization (SSO) Resources.

Statistics

Views

Total Views
3,674
Views on SlideShare
3,674
Embed Views
0

Actions

Likes
0
Downloads
33
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Apple Keynote

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Social Search Optimization (SSO) Resource Guide Document Transcript

  • 1. Social Search Optimization Resource Guide “Be Social: Increase Visitors, Improve Conversions!”
  • 2. SOCIAL SEARCH OPTIMIZATION (SSO) Social Search Optimization (SSO) Guide 'Social' is the future of Search! The old techniques of SEO (Search Engine Optimization) will only have limited value unless integrated with 'Social Media'. If you want to multiply the ROI of your Social Media and SEO Campaigns, you must embrace Social Search. Top 3 Benefits Increased share of voice on Search Engines (by being present on Social Media) New opportunities to be found, beyond search engines o Directly on Social Media (e.g. people are searching on Facebook, Twitter, YouTube etc) o People spreading your content (RTs, Facebook Like & Share, Social Bookmarking etc) Improve conversions for various marketing campaigns including paid, organic, offline Best Resources 1. Interesting Articles on Social & Instant Search Resource Location What is Social Search? http://bit.ly/what-is-ss Understanding Social Search http://bit.ly/unsso Optimization (SSO) Sharing on Social Networks http://bit.ly/bYsYLZ How to Listen on Twitter http://slidesha.re/lis-twt Impact of Google Instant on SEO & PPC http://bit.ly/seo-pp http://tcrn.ch/seo-ppc1 2. Relevant Videos on Social & Instant Search Resource Location Google Realtime Search http://bit.ly/gog-rel Google Instant http://bit.ly/go-inst Is Social Media a Fad http://bit.ly/sm-fad http://www.digitalvidya.com | info@digitalvidya.com
  • 3. SOCIAL SEARCH OPTIMIZATION (SSO) 3. Great Examples of Social Search Resource Location Club Mahindra http://bit.ly/cl-mah ICICI Bank http://bit.ly/a6Drlz Apple MacBook http://bit.ly/apl-mac Application of Facebook n Twitter Plugins http://bit.ly/tweet-fb 4. Top Tools to Leverage Social Search Keywords n Trends Resource Location Google Trends http://bit.ly/go-tren Google Insights http://bit.ly/goo-in Google Keyword Research Tool http://bit.ly/goog-key Google Media Planner http://bit.ly/goog-med Listening Resource Location Google Alerts http://bit.ly/go-alerts Social Mention http://bit.ly/soc-mentn SocialOomph http://bit.ly/soc-omph Tweet Deck http://bit.ly/twt-dck Publishing Resource Location TweetDeck http://bit.ly/twt-dck Sendible http://bit.ly/sendibl HootSuite http://bit.ly/hoot-sut Social Marker http://bit.ly/soc-ma Twitter Application on Facebook http://on.fb.me/fb-twtr URL Shortening http://www.bit.ly Applications on LinkedIn http://linkd.in/ln-app http://www.digitalvidya.com | info@digitalvidya.com
  • 4. SOCIAL SEARCH OPTIMIZATION (SSO) Sharing Resource Location Facebook Social Plugins: Like, Comment http://bit.ly/fb-plgin Facebook Share Plugin for Wordpress http://bit.ly/fb-plg Facebook Badges http://bit.ly/fb-bdg Retweet Plugin for Wordpress http://bit.ly/ret-plg Social Bookmarking Plugin for http://bit.ly/sb-wp Wordpress AddThis http://bit.ly/ad-ts Measuring Resource Location Google Analytics http://bit.ly/go-an KissMetrics http://bit.ly/ks-mt GetClicky http://bit.ly/gt-clk Bit.ly (Analytics) http://bit.ly/anlyt 5. Continuous Learning about Social Search & Social Media Resource Location Mashable http://bit.ly/msh-bl Social Media Examiner http://bit.ly/sm-exam DV Facebook Community http://on.fb.me/fb-dv DV LinkedIn Network http://linkd.in/dv-lkn DV Twitter http://bit.ly/dv-twet http://www.digitalvidya.com | info@digitalvidya.com