Social Media Strategy

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Social Media Strategy

  1. 1. Social Media Marketing Strategy© Digital Vidya www.digitalvidya.com
  2. 2. Social Media Strategy Framework that Works!© Digital Vidya www.digitalvidya.com
  3. 3. Social Media Objectives Business Target Group Value Prop Need SM Channels, Positioning & Message Content •Photos, Videos, PPTs, Blog •Multichannel Stories, Tweets… •Scheduling… Population Creation (Publishing Content) Visibility/ Branding/ Leads/ Sales Promotion •Blog •Community •Advertising •Groups •Mashup… Measurability© Digital Vidya www.digitalvidya.com
  4. 4. Let’s Create Your Strategy!© Digital Vidya www.digitalvidya.com
  5. 5. Social Media Objectives Who is Target Audience? What does T.A. want? What can we offer?© Digital Vidya www.digitalvidya.com
  6. 6. Implementation Plan Content Creation Strategy? Content Publishing Strategy? Promotion Strategy© Digital Vidya www.digitalvidya.com
  7. 7. Measurability Metrics for ongoing Measurability© Digital Vidya www.digitalvidya.com
  8. 8. Thank You!© Digital Vidya www.digitalvidya.com

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