Social Media Marketing Workshop Malaysia

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Are you serious about leveraging Social Media Marketing for Brand Building, Lead Generation and Customer Acquisition? You may not want to miss this hand-on, case study driven Social Media Marketing Workshop in Malaysia (Kuala Lumpur)

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Social Media Marketing Workshop Malaysia

  1. 1. 30th – 31st May 2012, Istana Hotel, Kuala Lumpur SOCIAL MEDIA Limited to 30 seats MARKETING only! Harness The Power Of Social Media Marketing! The way forward in promoting brand, Important: engaging with Please bring customers and along your generating revenue laptop for the future.This program hasbeen speciallydeveloped for: Your Eminent Bonus Workshop Leader:Marketing® Directors ® 90% implementation success rateAdvertising & Branding® Kapil Nakra as the 2-day programme will beTeam available via podcast on our Co-founder of Digital website one month after the event® ManagersProduct Vidya for registered delegates worth®CommunicationPR & USD 250.00Team “Kapil knows online domain really ® of presentation material Softcopy will be made available to all® MarketingDigital well and understands what it takes to delegatesTeam not only bring prospective clients to you ® Webinar (online Seminar) 1-hour®TeamCRM but to convert them into quality leads as one week after the workshop. This Webinar is an opportunity forWeb Development &® well.” participants to share their progressDesign Team and ask any questions/doubts after Raj Singhal (Co-founder & COO, the workshop. BrickRed Technologies)Asia Pacific Social MediaStatistics You will learn how to: “Kapils ability to think out of box is a Internet tremendous asset.” ® and Execute Social DevelopCountry Population Marketing Strategy ® Build and promote brand in the Suresh Arora (Co-founder and Chief digital worldAsia Pacific 58% Mentor, OMLogic) ® Leverage Social Media MarketingAustralia 80.1% for online lead generationIndonesia 16.5% ® and Improve ROI in Measure Highly practical workshop withMalaysia 64.7% Social Media Marketing lots of hands on case studies to ® Use Social Marketing Toolbox toSingapore 78.5% enable you to implement move rapidly and profitablyThailand 26.1% immediately! against competitionVietnam 31.5%Source:Infographic From Burson-marsteller Rakyat Strategic Partner Didahulukan, Pencapaian Your Partner .......... Back by Diutamakan in Knowledge POPULAR DEMAND Excellence Book Your SEAT TODAY. Call Us at: 03 - 2284 3366
  2. 2. Essentials of 30th – 31st May 2012 SOCIAL MEDIA MARKETING Corporate Governance Istana Hotel Kuala LumpurSocial Media Can Make or Break offer to educate you to beat mediocrity with theYour Brand!!!! plethora of services that the world wide web has to offer. So lets together appeal to a world of brands and WHY CARE ABOUT SOCIAL MEDIA monetize on the opportunity to interact and MARKETING FOR YOUR BUSINESS? communicate with users. Lets connect ourselves to the ever growing world of links, rankings and opinions. Advertising has been in and around for thousands ofyears. Through the years, it has also developed itself tosuit the target audience it is catering to. Through the DAY 1various processes of development from being domestic Starting with an overview to the social mediato global, advertising has changed from being mundane universe, the bootcamp will essentially proceed withto being spontaneous in its approach. With the advent of strategizing and working out a social media plan forthe Internet era, there has been a redressing of the brand you represent. Listing goals, methods andconsumer power, with consumers now being able to tap expectations, the session is a real time experience ofinto a much wider choice of products and services than how to inculcate social media in the marketing patternever before. No longer does the audience stay mute and of ones organization effectively. The strategy is thenfollow what the brands have to say on the television. The open to discussion and feedback, hence giving the individual a mix of opinions and a better insight ofconsumer today has a voice, about everything he does, social media marketing.uses, or experiences, which he openly shares with the Validating data with Case studies and examples ofrest of his fellow consumers. But the real change the brands which have both been successes and failures inWorld Wide Web has brought about is that consumers the social media domain, the participants will be ablecan now exert full control in their buying options. An to analyze and compare their plans. Essentially, aaverage consumer today would turn to the internet to hands-on workshop, wherein the learning is bothtake the final call in any decision that he makes, in other ways, the bootcamps aide its participants inwords, look for reassurance. What consumers want is empowering their brand to unleash the potential ofthe guarantee that theyre getting the best product at the Digital Marketing.best possible price and that is exactly what the Social With a mix of information on SMM, Live FacebookMedia delivers to them - a confidence in their buying Community Building competition and hands-ondecision. Looking at a bigger picture here, the social session on LinkedIn for B2B Lead Generation, themedia has clearly become one place which has made all bootcamp will have a lot to offer for social mediaof us to believe any and every strangers opinion that enthusiasts.comes our way. So, the question here is, is the social media 8.30 am Registrationturning out to be the next best thing to reach out tothe audience? The answer is yes! The constant Session 1 - Introduction and why care about Socialinvolvement of the social media in our lives has Mediamade brand development and marketing take a Session 2 - Creating Social Media Marketing Strategywhole new turn. We now have an incredible Session 3 - Demystifying Community Building inopportunity to know more about our best customers, Social Mediawhat their likes and dislikes are, send out relevant Session 4 - Social Media Marketinginformation about our company and its products, Case Studyengage with customers, and offer up our products Session 5 - Facebook Advertisingand services to answer their needs. Be it blogging, Session 6 - Live Facebook Community Buildingface-booking or viral marketing, social media has Competitiongiven us some scope to let our hair down a bit. Session 7 - Making of a Social Network In such a scenario, all we need is to do is "Listen,Learn and Engage" and that is exactly where Digital DAY 2Vidya comes into picture. We help you learn aboutwhats in and whats not in the digital marketing world. The Social Media Workshop really starts with aDevoted to creating value for brands, we speak and question to all participants. Why care about Socialpractice online marketing intelligence. Formed on the Media? Today, not being on Social Media is not anunderlying philosophy of focusing on innovative option, but more than the obvious, how can brandsmarketing propositions and creating excellence, we leverage social media to optimize their sales, and
  3. 3. Essentials of 30th – 31st May 2012 SOCIAL MEDIA MARKETING Corporate Governance Istana Hotel Kuala Lumpurmake their presence felt to their prospective customers In such a scenario, where "citizen journalism" is highlyis the question. The session states facts, figures and evident and the brands are being judged on an openexamples of brands who made it big with the help of platform, a brand needs to be very conscious aboutSocial Media. their online reputation, and hence, maintain a strong Moving forward, the social network which is dealt brand awareness, through their customers.first with is Facebook. Different aspects of community Social Media as a platform has given thisbuilding and engagement strategies are not only opportunity to the brands to not only directly connectdiscussed, but also practiced with a hands-on session, to their loyal customer base, but also build awhere the participants are asked to strategize and get transparent, trustworthy and long-lasting relationshipa group feedback. More aspects of Facebook with its prospects as well.including FB Advertising and FB insight are covered This program will help you in identifying yourduring the day, which gives the participant a clear idea influencers, reaching out to your target audience andof what all to expect when administering a page on building strategies to make your optimize your onlinethe Social Network. presence, through the power of social media. These Covering Twitter and LinkedIn in the second day of will also include various aspects of digital marketingthe workshop, we focus on providing case studies of including engagement strategies, content developmenthow businesses have achieved success in leaps and and execution.bounds from the two mediums. Validating data with Case studies and examples of With over 250 million users, Twitter is the worlds brands which have both been successes and failures inlargest micro-blogging network that has changed the the social media domain, the participants will be ableway we get & share information in real time! Starting to analyze and compare their plans. Essentially, afrom the basics of Twitterverse and ending with hands-on workshop, wherein the learning is bothinteresting examples from all over the world, the ways, the bootcamps aide its participants insession is always a hit with the participants! empowering their brand to unleash the potential of From business to individuals, LinkedIn is focused on Digital Marketing.personal branding. Profile creation, completion andoptimization are the key points of this module. CASE STUDIES With a mix of information on SMM, Live FacebookCommunity Building competition and hands-on WILL IT BLEND - A Viral Marketingsession on LinkedIn for B2B Lead Generation, the A classic case of viral networking, the video is by abootcamp will have a lot to offer. company called "Blendtec", the case study is a series of case study of the same brand. The viral campaign9.00 am Start of Day Two took on instantly and the brand saw a huge amount of increment in their sales. With more than 9 MillionDAY ONE RECAP hits from people all over the world, the viralSession 1 - Day 1 Recap campaign truly adds value to how viral marketingSession 2 - Creating Twitter Marketing Strategy can be beneficial for a brand. This link is one of theSession 3 - Leveraging LinkedIn for B2B Lead many videos shot by the brand, where they attempt to Generation blend an iPhone with their blender!Session 4 - Open Discussion on other Social Media http://www.youtube.com/ watch?v=qg1ckCkm8YI ChannelsSession 5 - Creating overall Social Media KOGI BBQ Marketing Strategy One of the many Twitter Success stories, KogiSession 6 - How to measure ROI of Social Media? Korean BBQ is a take-away food truck in LA,Session 7 - Feedback | Webinar Setup California. Kogi uses Twitter as a primary mode of conversation with their customers. They inform theirObjectives and Take-Aways followers via Twitter about the next location of the "Being Social" now has a new meaning and rightly Kogi Bbq truck, and the time of the trucksso, in the domain of marketing as well. In the appearance. Eager Kogi enthusiasts check theirtechnology era, a fundamental shift has taken place in Twitter channel, either via web or mobile, to find outthe way that corporate communicate, process and where the Kogi truck is going to be at. The Kogipractice. We are in an age, where social networks are tweets draws in about 300-800 people at a singletransforming business as the attention of the consumer location. This is a prime example of how a businessis focusing on their social streams. The customer of marketing campaign is primarily driven by socialtoday learns, discovers and shares with their friends. media.
  4. 4. Essentials of 30th – 31st May 2012 SOCIAL MEDIA MARKETING Corporate Governance Istana Hotel Kuala LumpurAIRASIA Your Eminent Workshop Leader: An airline in Malaysia has successfully establisheda strong social media presence by adopting Kapil Nakra is a first generation Serialvarioussocial media tools. This case study discussesAirAsias strategies that have allowed the company to Entrepreneur. He is a Co-founder of Digitalenhance their online presence. Vidya, Indias premier Digital Marketing training Social media platforms have been an important company. As a pioneer of Digital Marketing inmarketing tool for AirAsia. AirAsia understands that India, Kapil has grown along with the Internetsocial media is cost-effective and allows them to their Industry as a User, a Service Provider and now astarget customers effectively. an Educator.HOW KFC MALAYSIA HANDLES SOCIAL MEDIADISASTER Earlier, Kapil co-founded OMLogic What if your company does something wrong and Consulting, one of Indias leading Digitalit is splashed all over Facebook, Twitter, Youtube and Marketing companies. As CEO of OMLogic,other social media? This is what happened to KFC Kapil played an instrumental role in OMLogicsMalaysia. Learn how they handled it growth from May 2007 to Oct 2009. Client List : He started his entrepreneurial journey in ? Intel ? Asian Paints Nokia ?Cisco ? 2000 when he started his 1st venture, Whizlabs ? Warner Bros ? Geographic National Software. At Whizlabs, he pioneered the efforts ? Ebay ? HCL Google ? Essar ? in building online market for Whizlabs ? Asia ? MTV ? AD Ministry of assessment solutions for enterprises, and helped Manpower, Singapore ? Singapore Whizlabs acquire over 100 Enterprise Customers Business Federation and many more including blue chip accounts such as Cisco purely using Digital Marketing. Whizlabs won the Most Innovative Indian IT Company award from What clients say about this program NASSCOM in 2004. "All senior executives should attend to understand the importance and potential of Kapil is known for his simplistic and inquisitive social media".... Allein Moore, Editor of leading style, which motivates people to think AdAsia out-of-the-box. It goes without that saying that “Facilitators knowledge is excellent”…. Kapil has a deep passion for Entrepreneurship Manager, Corporate Communication, PSI and Digital Marketing. He is a regular speaker at Incontrol various Digital Marketing conferences. “The sessions presented were highly practical to my needs and interest”…. Workshop Timing: Business Development, Teknion Furniture ® AM Registration 08:30 “Good sharing on case studies”….Art Director, ® AM Workshop Begins 09:00 Triumph ® AM Morning Refreshments 10:30 ® PM Networking Luncheon 01:00 “The activities conducted were highly practical ® PM Workshop Resumes 02:00 and easy to apply”….. ® PM Afternoon Refreshment 03:30 Marcom Manager, Schneider Electric. ® PM Workshop Ends 05:00
  5. 5. Registration FORM Zenith Bizness Excellence Please complete this form immediately and fax to : +603 2284 3377 Organisation Details SOCIAL MEDIA Name:.............................................................................. MARKETING Address:............................................................................. .......................................................................................... th st 30 – 31 May 2012 .......................................................Postcode:..................... Istana Hotel Kuala Lumpur Tel:..........................................Fax:.....................................Delegates fees Delegate DetailsGroup Registration of 3 delegates from same organisation Register before 10th March u Name:...................................................................... Job title:........................................................................ RM 2,990.00 per delegate RM 3,290.00 Email:.......................................................................... Register before 30th April Register before 30th May v Name:................................................................. Job title:....................................................................... RM 3,490.00 RM 3,690.00 Email:.......................................................................... Platinum Package - Register 5 delegates and the w Name:................................................................. 6th delegate participates for FREE Job title:.......................................................................Venue Email:..........................................................................HOTEL ISTANA Kuala Lumpur x Name:......................................................................73, Jalan Raja Chulan, 50200 Kuala LumpurTel: +603 2141 9988 Fax: +603 2144 0111 Job title:....................................................................... Email:..........................................................................Hotel Accommodation:Please make your bookings directly with the hotel and y Name:......................................................................indicate that you are attending an event organised by "Zenith Job title:.......................................................................Bizness Excellence". Email:.......................................................................... z FREE Name:......................................................................Method of payment FREE Job title:.......................................................................—Payable by Cheque to:ZENITH BIZNESS EXCELLENCE SDN BHD FREE Email:..........................................................................— Transfer:Bank AuthorisationPayment by bank transfer should be made to:PUBLIC BANK BHD Signatory must be authorised to sign on behalf of theNo. 68, Jalan Tun Sambanthan, 50470 Kuala Lumpur contracting organisation. Account Name : ZENITH BIZNESS EXCELLENCE SDN BHD Name:................................................................................ Account No : 315 6343 722 SWIFT/BIC Code : PBEMYKL Job title:.............................................................................. Payment must be received before the Event Date Telephone:...............................Mobile:................................ in order to guarantee your place. Email:................................................................................. 3 EASY WAYS TO REGISTER Signature:...........................................................................By Fax : +603 2284 3377 InvoiceBy email : admin@zenithbizness.com (Email your scanned Registration) The Invoice should be directed to Mr / Ms / Dept:By Post : 25A & 26A Level 1, Jalan Bangsar Name:................................................................................ 59200 Kuala Lumpur Dept:.................................................................................. Cancellation Substitutions are welcome at any time. Please notify us at least 2 working days prior to Tel:.....................................................................................the event. All cancellations will carry a 10% cancellation fee, once a registration form is Email:.................................................................................received. All cancellations must be in writing by fax or email at least 2 weeksbefore the event date. Verbal cancellation is not applicable. Cancellationswith less than 2 weeks prior to the event date carry a 100% liability. However, course For official use onlymaterials will still be couriered to you. ZENITH BIZNESS EXCELLENCE SDN BHD reserves the right to cancel or alter the Project Consultant: Ms Jajacontent and timing of the program or the identity of the speakers for reasons beyond itscontrol. Event Code: ZBE 1040 Verified by:..…..................………

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