Social Media Marketing Framework That Works For B2B Businesses

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How to create a successful strategy for implementing Social Media Marketing, Campaigns in B2B Businesses. This presentation explains the Social media marketing framework that works for B2B businesses.

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Social Media Marketing Framework That Works For B2B Businesses

  1. 1. © Digital Vidya Social Media Marketing Bootcamp Session - Social Media Marketing Framework www.digitalvidya.com
  2. 2. © Digital Vidya Let’s look at a Typical SMM Paradigm www.digitalvidya.com
  3. 3. © Digital Vidya Typical Approach   Identify Social Media Channels   Create Content   Upload Content   Try to Measure Effectiveness   Hope Magical Results www.digitalvidya.com
  4. 4. © Digital Vidya What results can you expect?   Views on Social Media Channels   Some Traffic on the Website   May be some Improvement in Search Engine Rankings or more organic results www.digitalvidya.com
  5. 5. © Digital Vidya Has the Business met its Objectives? www.digitalvidya.com
  6. 6. © Digital Vidya Doubtful?   Is the Visibility Significant?   Is the Visibility Relevant?   Are you able to initiate meaningful dialog?   Is the Visibility and/or engagement is converting to Business Objectives www.digitalvidya.com
  7. 7. © Digital Vidya What are your Business Objectives? www.digitalvidya.com
  8. 8. © Digital Vidya Possible Objectives  Creating Buzz  Generating Traffic  Improving Lead Qualification  Generating Leads  Improving Lead Conversion  Building Brand/Brand Management  Creating thought Leadership www.digitalvidya.com
  9. 9. © Digital Vidya Some Facts about Social Media! www.digitalvidya.com
  10. 10. © Digital Vidya Social Media Marketing = Medium + Message Content is the Key. ‘Quality’ wins! www.digitalvidya.com
  11. 11. © Digital Vidya Online Marketing: Bringing Customers to your Site SMM: Going Where your Customers Are! Channel Identification is Critical! www.digitalvidya.com
  12. 12. © Digital Vidya Consumer/User is REALLY the King in SMM! Serve them well. Inspire them to market your brand! www.digitalvidya.com
  13. 13. © Digital Vidya SMM is about ‘Permission’ vs ‘Interruption’ vs Public Relations Public Relationships Talk to Journalists (Professionals) Talks to Customers (People) One-to-Many One-to-One & One-to-Many Control the Brand Manage the Brand Push the Message Engage the Community Speak as a Spokesman Speak as a Peer www.digitalvidya.com
  14. 14. © Digital Vidya SMM is about Engagement & Conversations Doing Nothing Don’t care about SM Don’t have the time or budget Listening Start paying attention Getting alerts Learning Researching about SM Experimenting Engaging Participating Promoting Participation is Must! www.digitalvidya.com
  15. 15. © Digital Vidya Experimentation is Not at all Bad in SMM It’s the only way to Win SMM war for most of us! www.digitalvidya.com
  16. 16. © Digital Vidya You can Measure Performance in SMM Every channel has its own metrics www.digitalvidya.com
  17. 17. © Digital Vidya Social Media Platform that works! www.digitalvidya.com
  18. 18. SMM Objectives © Digital Vidya Business Target Group Value Prop Need SM Channels, Positioning & Message • Photos, Videos, Content PPTs, Blog • Multichannel Stories, Tweets • Mashup etc Creation Population Visibility/ Branding/ Leads/ Sales Promotion • Blog • Community • Advertising • Groups • Mashup www.digitalvidya.com Measurability
  19. 19. © Digital Vidya Let’s Start the Work! www.digitalvidya.com
  20. 20. © Digital Vidya What is your Business Objective? www.digitalvidya.com
  21. 21. © Digital Vidya Business Objective Business Vertical What Channels do they visit? What is the purpose of their visit? What do I want from Social Media? Or What do they really want? What can I offer? Target Business Audience Strategy What can I offer to serve their need? My Identity: Individual/Group/Page? Name? Community: New/Existing? Channel www.digitalvidya.com
  22. 22. © Digital Vidya Objectives Business Objective Registration in every workshop – 25/Event (Sustainably) www.digitalvidya.com
  23. 23. © Digital Vidya What do I want from SM? Social Media Objectives Be Visible to Target Audience Establishing “Digital Vidya” as an authority in Digital Marketing Ongoing Engagement with Alumni Network Build a engaging Community around “Digital Marketing Learning” What can I offer? Experiences (Successes as well Failures) Satisfied customers experiences Certificate and Endorsements www.digitalvidya.com
  24. 24. © Digital Vidya Target Audience Target Audience Primary Customers, Decision makers, Influencers and implementers of Digital Marketing in India What do they really want? Primary Understand – “Why? What? How? of Social Media” Produce Real Business Results from Social Media www.digitalvidya.com
  25. 25. © Digital Vidya What channels do they visit? www.digitalvidya.com
  26. 26. © Digital Vidya www.digitalvidya.com
  27. 27. © Digital Vidya www.digitalvidya.com
  28. 28. © Digital Vidya www.digitalvidya.com
  29. 29. © Digital Vidya www.digitalvidya.com
  30. 30. © Digital Vidya www.digitalvidya.com
  31. 31. © Digital Vidya www.digitalvidya.com
  32. 32. © Digital Vidya www.digitalvidya.com
  33. 33. © Digital Vidya www.digitalvidya.com
  34. 34. © Digital Vidya Let’s be specific Social Media Objectives Build a engaging Community around “Digital Marketing Learning” Target Audience Customers Channel Implementers of Social Media Marketing Leading Authorities of Digital Media Marketing www.digitalvidya.com
  35. 35. © Digital Vidya Community Creation  Page Name with Brand name & Purpose  Encourage satisfied customers participation  Integrate with website www.digitalvidya.com
  36. 36. © Digital Vidya Our Offer to serve their needs  Tips & Tricks about Digital Marketing  Latest & Upcoming information www.digitalvidya.com
  37. 37. © Digital Vidya Our Offer to serve their needs  News, Testimonials & Updates about Digital Vidya www.digitalvidya.com
  38. 38. © Digital Vidya Our Offer to serve their needs  Platform to share “What’s happening in Digital Marketing?” www.digitalvidya.com
  39. 39. © Digital Vidya Our Offer to serve their needs  Platform to share “What’s happening in our conferences?” www.digitalvidya.com
  40. 40. © Digital Vidya Result A growing Community www.digitalvidya.com
  41. 41. © Digital Vidya Result A growing community www.digitalvidya.com
  42. 42. © Digital Vidya Result A highly active community www.digitalvidya.com
  43. 43. © Digital Vidya Let’s Start the Work www.digitalvidya.com
  44. 44. © Digital Vidya Business Objective Business Vertical What Channels do they visit? What is the purpose of their visit? What do I want from Social Media? Or What do they really want? What can I offer? Target Business Audience Strategy What can I offer to serve their need? My Identity: Individual/Group/Page? Name? Community: New/Existing? Channel www.digitalvidya.com
  45. 45. © Digital Vidya Thank You! www.digitalvidya.com twitter.com/mydigitalvidya | facebook.com/digitalvidya | info@digitalvidya.com www.digitalvidya.com

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