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Social Media Marketing Framework That Works For B2B Businesses

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How to create a successful strategy for implementing Social Media Marketing, Campaigns in B2B Businesses. This presentation explains the Social media marketing framework that works for B2B businesses.

How to create a successful strategy for implementing Social Media Marketing, Campaigns in B2B Businesses. This presentation explains the Social media marketing framework that works for B2B businesses.

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  • 1. © Digital Vidya Social Media Marketing Bootcamp Session - Social Media Marketing Framework www.digitalvidya.com
  • 2. © Digital Vidya Let’s look at a Typical SMM Paradigm www.digitalvidya.com
  • 3. © Digital Vidya Typical Approach   Identify Social Media Channels   Create Content   Upload Content   Try to Measure Effectiveness   Hope Magical Results www.digitalvidya.com
  • 4. © Digital Vidya What results can you expect?   Views on Social Media Channels   Some Traffic on the Website   May be some Improvement in Search Engine Rankings or more organic results www.digitalvidya.com
  • 5. © Digital Vidya Has the Business met its Objectives? www.digitalvidya.com
  • 6. © Digital Vidya Doubtful?   Is the Visibility Significant?   Is the Visibility Relevant?   Are you able to initiate meaningful dialog?   Is the Visibility and/or engagement is converting to Business Objectives www.digitalvidya.com
  • 7. © Digital Vidya What are your Business Objectives? www.digitalvidya.com
  • 8. © Digital Vidya Possible Objectives  Creating Buzz  Generating Traffic  Improving Lead Qualification  Generating Leads  Improving Lead Conversion  Building Brand/Brand Management  Creating thought Leadership www.digitalvidya.com
  • 9. © Digital Vidya Some Facts about Social Media! www.digitalvidya.com
  • 10. © Digital Vidya Social Media Marketing = Medium + Message Content is the Key. ‘Quality’ wins! www.digitalvidya.com
  • 11. © Digital Vidya Online Marketing: Bringing Customers to your Site SMM: Going Where your Customers Are! Channel Identification is Critical! www.digitalvidya.com
  • 12. © Digital Vidya Consumer/User is REALLY the King in SMM! Serve them well. Inspire them to market your brand! www.digitalvidya.com
  • 13. © Digital Vidya SMM is about ‘Permission’ vs ‘Interruption’ vs Public Relations Public Relationships Talk to Journalists (Professionals) Talks to Customers (People) One-to-Many One-to-One & One-to-Many Control the Brand Manage the Brand Push the Message Engage the Community Speak as a Spokesman Speak as a Peer www.digitalvidya.com
  • 14. © Digital Vidya SMM is about Engagement & Conversations Doing Nothing Don’t care about SM Don’t have the time or budget Listening Start paying attention Getting alerts Learning Researching about SM Experimenting Engaging Participating Promoting Participation is Must! www.digitalvidya.com
  • 15. © Digital Vidya Experimentation is Not at all Bad in SMM It’s the only way to Win SMM war for most of us! www.digitalvidya.com
  • 16. © Digital Vidya You can Measure Performance in SMM Every channel has its own metrics www.digitalvidya.com
  • 17. © Digital Vidya Social Media Platform that works! www.digitalvidya.com
  • 18. SMM Objectives © Digital Vidya Business Target Group Value Prop Need SM Channels, Positioning & Message • Photos, Videos, Content PPTs, Blog • Multichannel Stories, Tweets • Mashup etc Creation Population Visibility/ Branding/ Leads/ Sales Promotion • Blog • Community • Advertising • Groups • Mashup www.digitalvidya.com Measurability
  • 19. © Digital Vidya Let’s Start the Work! www.digitalvidya.com
  • 20. © Digital Vidya What is your Business Objective? www.digitalvidya.com
  • 21. © Digital Vidya Business Objective Business Vertical What Channels do they visit? What is the purpose of their visit? What do I want from Social Media? Or What do they really want? What can I offer? Target Business Audience Strategy What can I offer to serve their need? My Identity: Individual/Group/Page? Name? Community: New/Existing? Channel www.digitalvidya.com
  • 22. © Digital Vidya Objectives Business Objective Registration in every workshop – 25/Event (Sustainably) www.digitalvidya.com
  • 23. © Digital Vidya What do I want from SM? Social Media Objectives Be Visible to Target Audience Establishing “Digital Vidya” as an authority in Digital Marketing Ongoing Engagement with Alumni Network Build a engaging Community around “Digital Marketing Learning” What can I offer? Experiences (Successes as well Failures) Satisfied customers experiences Certificate and Endorsements www.digitalvidya.com
  • 24. © Digital Vidya Target Audience Target Audience Primary Customers, Decision makers, Influencers and implementers of Digital Marketing in India What do they really want? Primary Understand – “Why? What? How? of Social Media” Produce Real Business Results from Social Media www.digitalvidya.com
  • 25. © Digital Vidya What channels do they visit? www.digitalvidya.com
  • 26. © Digital Vidya www.digitalvidya.com
  • 27. © Digital Vidya www.digitalvidya.com
  • 28. © Digital Vidya www.digitalvidya.com
  • 29. © Digital Vidya www.digitalvidya.com
  • 30. © Digital Vidya www.digitalvidya.com
  • 31. © Digital Vidya www.digitalvidya.com
  • 32. © Digital Vidya www.digitalvidya.com
  • 33. © Digital Vidya www.digitalvidya.com
  • 34. © Digital Vidya Let’s be specific Social Media Objectives Build a engaging Community around “Digital Marketing Learning” Target Audience Customers Channel Implementers of Social Media Marketing Leading Authorities of Digital Media Marketing www.digitalvidya.com
  • 35. © Digital Vidya Community Creation  Page Name with Brand name & Purpose  Encourage satisfied customers participation  Integrate with website www.digitalvidya.com
  • 36. © Digital Vidya Our Offer to serve their needs  Tips & Tricks about Digital Marketing  Latest & Upcoming information www.digitalvidya.com
  • 37. © Digital Vidya Our Offer to serve their needs  News, Testimonials & Updates about Digital Vidya www.digitalvidya.com
  • 38. © Digital Vidya Our Offer to serve their needs  Platform to share “What’s happening in Digital Marketing?” www.digitalvidya.com
  • 39. © Digital Vidya Our Offer to serve their needs  Platform to share “What’s happening in our conferences?” www.digitalvidya.com
  • 40. © Digital Vidya Result A growing Community www.digitalvidya.com
  • 41. © Digital Vidya Result A growing community www.digitalvidya.com
  • 42. © Digital Vidya Result A highly active community www.digitalvidya.com
  • 43. © Digital Vidya Let’s Start the Work www.digitalvidya.com
  • 44. © Digital Vidya Business Objective Business Vertical What Channels do they visit? What is the purpose of their visit? What do I want from Social Media? Or What do they really want? What can I offer? Target Business Audience Strategy What can I offer to serve their need? My Identity: Individual/Group/Page? Name? Community: New/Existing? Channel www.digitalvidya.com
  • 45. © Digital Vidya Thank You! www.digitalvidya.com twitter.com/mydigitalvidya | facebook.com/digitalvidya | info@digitalvidya.com www.digitalvidya.com

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