Social Media Marketing Framework for B2C Businesses

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Social Media Marketing Framework for B2C Businesses

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Social Media Marketing Framework for B2C Businesses

  1. 1. © Digital Vidya Social Media Marketing Bootcamp Session - Social Media Marketing Framework www.digitalvidya.com
  2. 2. © Digital Vidya Let’s look at a Typical SMM Paradigm www.digitalvidya.com
  3. 3. © Digital Vidya Typical Approach   Identify Social Media Channels   Create Content   Upload Content   Try to Measure Effectiveness   Hope Magical Results www.digitalvidya.com
  4. 4. © Digital Vidya What results can you expect?   Views on Social Media Channels   Some Traffic on the Website   May be Some Improvement in Search Engine Rankings www.digitalvidya.com
  5. 5. © Digital Vidya Has the Business met its Objectives? www.digitalvidya.com
  6. 6. © Digital Vidya Doubtful?   Are the Views & Traffic Significant?   Are the Views & Traffic Relevant?   Does the Message Addresses the Concerns of the Potential Customers? www.digitalvidya.com
  7. 7. © Digital Vidya Social Media Marketing Framework that Works! www.digitalvidya.com
  8. 8. © Digital Vidya Social Media Marketing = Medium + Message Content is the Key. ‘Quality’ wins! www.digitalvidya.com
  9. 9. © Digital Vidya Online Marketing: Bringing Customers to your Site SMM: Going Where your Customers Are! Channel Identification is Critical! www.digitalvidya.com
  10. 10. © Digital Vidya SMM is about Engagement & Conversations Doing Nothing Don’t care about SM Don’t have the time or budget Listening Start paying attention Getting alerts Learning Researching about SM Experimenting Engaging Participating Promoting Participation is Must! www.digitalvidya.com
  11. 11. © Digital Vidya Consumer/User is REALLY the King in SMM! Serve them well. Inspire them to market your brand! www.digitalvidya.com
  12. 12. © Digital Vidya Experimentation is Not at all Bad in SMM It’s the only way to Win SMM war for most of us! www.digitalvidya.com
  13. 13. © Digital Vidya You can Measure Performance in SMM Every channel has its own metrics www.digitalvidya.com
  14. 14. SMM Objectives © Digital Vidya Business Target Group Value Prop Need SM Channels, Positioning & Message • Photos, Videos, Content PPTs, Blog • Multichannel Stories, Tweets • Mashup etc Creation Population Visibility/ Branding/ Leads/ Sales Promotion • Blog • Community • Advertising • Groups • Mashup Measurability www.digitalvidya.com
  15. 15. © Digital Vidya Social Media Marketing Initiative Creating an Engaging Community www.digitalvidya.com
  16. 16. SMM Objectives © Digital Vidya Business Target Group What can I offer to community? What’s in it for them? SM Channels, Positioning (name, kind of messages, theme) • Photos, Videos, PPTs, Blog • Multichannel Stories, Tweets • Mashup etc Content Ongoing Creation Population Strategy? strategy? Visibility/ Branding/ Leads/ Sales • Blog Promotion • Community Strategy? • Advertising • Groups • Mashup What Metrics will I use for ongoing Measurement? www.digitalvidya.com
  17. 17. © Digital Vidya SMM Objectives Who is Target Audience? What can I offer to community? What’s in it for them? www.digitalvidya.com
  18. 18. © Digital Vidya Objectives Business Objective Increase Monthly Revenue by 200% Online Marketing Objectives Increase Traffic by 100% Improve Conversions (Sale/Visitors) by 50% SMM Objectives Primary Improve Conversions Secondary Improve Revenue/Customer Increase Reach Find Trainers & Authors www.digitalvidya.com
  19. 19. © Digital Vidya What do I want from SM? SMM Objectives Primary Improve Conversions Target Audience Primary Website Visitors www.digitalvidya.com
  20. 20. © Digital Vidya What channels do they visit? www.digitalvidya.com
  21. 21. © Digital Vidya www.digitalvidya.com
  22. 22. © Digital Vidya www.digitalvidya.com
  23. 23. © Digital Vidya www.digitalvidya.com
  24. 24. © Digital Vidya www.digitalvidya.com
  25. 25. © Digital Vidya www.digitalvidya.com
  26. 26. © Digital Vidya www.digitalvidya.com
  27. 27. © Digital Vidya Selected Channel Facebook www.digitalvidya.com
  28. 28. © Digital Vidya What can we provide?  Question a Day  Platform to share  How they have prepared?  Common mistakes to avoid  Tips & Tricks, etc.  Latest information about certification  Testimonialsof satisfied customers sharing “How Whizlabs products can help them in preparation?”  Make it part of Whizlabs website  Ensure satisfied customers participation www.digitalvidya.com
  29. 29. © Digital Vidya Website Visitors What do they really want? Or What’s in it for them? Primary Ensure their success in Exam Reduce preparation efforts and time www.digitalvidya.com
  30. 30. © Digital Vidya Positioning in Community CHANNEL  Identify Name  Kind of messages  Theme www.digitalvidya.com
  31. 31. © Digital Vidya Guidelines to Create Positioning www.digitalvidya.com
  32. 32. © Digital Vidya Since 1400, book authorship has grown nearly tenfold in each century Until the year 2000 www.digitalvidya.com
  33. 33. © Digital Vidya Now, Authorship is growing nearly tenfold each year. 100 times Faster www.digitalvidya.com
  34. 34. © Digital Vidya *Source: seedmagazine.com Explosion of information www.digitalvidya.com
  35. 35. © Digital Vidya Over Communicated Society www.digitalvidya.com
  36. 36. © Digital Vidya Only a fraction of of messages are actually reaching out! www.digitalvidya.com
  37. 37. © Digital Vidya How to ensure that your message reach out to right people? www.digitalvidya.com
  38. 38. © Digital Vidya How to do that?  Be selective  Concentrate on narrow targets  Practice segmentation www.digitalvidya.com
  39. 39. © Digital Vidya Let’s Start the Work! www.digitalvidya.com
  40. 40. © Digital Vidya Relatives Friends Customers Partners Prospects …. Target Audience Created Brands Created Brands Your Name Your Name (Pages, Groups) (Groups) Identity Discussion Forums Facebook LinkedIn /Blogs Platform www.digitalvidya.com
  41. 41. © Digital Vidya Create Community Name Communities Created Brands Created Brands Your Name Your Name (Pages, Groups) (Groups) Identity Facebook LinkedIn Platform www.digitalvidya.com
  42. 42. © Digital Vidya Positioning of Community  Name  Separate for each Certification  Generic but Loosely coupled with Whizlabs Brand www.digitalvidya.com
  43. 43. © Digital Vidya Insights www.digitalvidya.com
  44. 44. © Digital Vidya Insights www.digitalvidya.com
  45. 45. © Digital Vidya Positioning in Community CHANNEL  Identify Name  Kind of messages  Theme www.digitalvidya.com
  46. 46. © Digital Vidya Implementation Plan Content Creation Strategy? Content Population Strategy? Promotion Strategy www.digitalvidya.com
  47. 47. © Digital Vidya Measurability Metrics for ongoing Measurability www.digitalvidya.com
  48. 48. © Digital Vidya Thank You! www.digitalvidya.com

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