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Social Media Marketing Careers
 

Social Media Marketing Careers

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Care about building career in Social Media Marketing? You will find this presentation originally presented for TechGig community relevant and useful. For more details about Digital Vidya's Digital ...

Care about building career in Social Media Marketing? You will find this presentation originally presented for TechGig community relevant and useful. For more details about Digital Vidya's Digital Marketing training programs, check out http://www.digitalvidya.com

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    Social Media Marketing Careers Social Media Marketing Careers Presentation Transcript

    • Building Career in Social Media #TechGig  |  @PradeepChopra   www.digitalvidya.com
    • Agenda •  •  •  •  •  Orientation to Digital Marketing Why Social Media? Career Opportunities in Social Media Social Media Resources Q&A www.digitalvidya.com
    • What is Digital Marketing? www.digitalvidya.com
    • “The process of reaching out to and engaging with your customers/users through Digital Media (Internet, Email, Mobile)” www.digitalvidya.com
    • SEM  or  PPC   SEO  or  Organic  Search   www.digitalvidya.com
    • www.digitalvidya.com
    • Why care about Social Media? www.digitalvidya.com
    • Customer Acquisition Influence   Lead   Sale   www.digitalvidya.com
    • “Only 20% of marketing budgets are typically spent on retention. Yet, in many cases, 75% of revenues comes from existing customers.” Source:  Flip  the  Funnel   www.digitalvidya.com
    • Quiz Time! How many users are on Facebook from India? www.digitalvidya.com
    • No  of  Users  (Million)   Platform Global Facebook 1000+   90+   500+   20+   LinkedIn 225+   20+   Mobile 6800+   860+   Twitter India www.digitalvidya.com
    • Targe2ng   www.digitalvidya.com
    • Advanced Targeting: Email/Phone/UID www.digitalvidya.com
    • Let’s learn through Real Examples www.digitalvidya.com
    • Over 20% All Sales through Facebook www.digitalvidya.com
    • 25% Revenue through Facebook www.digitalvidya.com
    • Kogi Korean BBQ Taco Truck Blog + Flickr + Twitter - 10 people/stop to 800 people/stop www.digitalvidya.com
    • Tweet 2 Order www.digitalvidya.com
    • QR (Quick Response) Codes www.digitalvidya.com
    • Car Launch Reveal  the  Name  Contest   1.  150,000  people  parJcipated   2.  35,000+  requests  for  Test   Drives   3.  8000  Cars  booked  in  10  days   www.digitalvidya.com
    • Table Booking on Facebook www.digitalvidya.com
    • Indian Taxi Driver on YouTube www.digitalvidya.com
    • www.digitalvidya.com
    • www.digitalvidya.com
    • www.digitalvidya.com
    • Career Opportunities in Social Media www.digitalvidya.com
    • www.digitalvidya.com
    • Social Media Career Title Experience (years) Salary (Rs Lacs PA) Copywriter Specialist 0-2 1-3 1.5 - 3.0 2.0 - 4.0 Community Manager Strategist 2-4 3-5 2.5 - 5.0 4.0 - 8.0 Social Media Head 4-6 6.0 - 12.0 Social Media Developer 1-3 2-6 www.digitalvidya.com
    • Resources •  •  •  •  •  •  •  Facebook: http://www.facebook.com/digitalvidya Twitter: http://www.twitter.com/MyDigitalVidya http://www.digitalvidya.com/blog/ www.socialsamosa.com www.lighthouseinsights.in www.socialmediatoday.com www.mashable.com www.digitalvidya.com
    • Thanks for Listening! Let’s continue this conversation… On Social Media @MyDigitalVidya Off Social Media info@digitalvidya.com Serious about career in Social Media? Become CSMMP hTp://www.digitalvidya.com   www.digitalvidya.com