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Social Media Landscape in India

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Interested in understanding Social Media Landscape in India? Want to maximize the ROI of your Social Media Marketing campaigns? Check out this insightful presentation for relevant statistics, trends …

Interested in understanding Social Media Landscape in India? Want to maximize the ROI of your Social Media Marketing campaigns? Check out this insightful presentation for relevant statistics, trends and case studies.

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  • 1. © Digital VidyaSocial Media Landscape www.digitalvidya.com
  • 2. © Digital VidyaWhat is Social Media? www.digitalvidya.com
  • 3. © Digital VidyaWhy care about Social Media? www.digitalvidya.com
  • 4. © Digital VidyaInternet Growth in India [Source: I-cube & IAMAI Report (2011)] www.digitalvidya.com
  • 5. © Digital Vidya Internet Users in India•  Sep 2011: 112 Million –  Urban: 88M, Rural: 24M –  Active (at least once/month): 90 –  Growth % (over 2010): 13•  Dec 2011: 121 Million www.digitalvidya.com
  • 6. © Digital Vidya Metros vs Small Towns•  Top 8 Metros: 34%•  Rest of India: 64% www.digitalvidya.com
  • 7. © Digital Vidya Who’s driving this growth?•  School Going Kids (8-17 yrs): 21%•  College Going Kids (18-25 yrs): 27%•  Young Men (21-35 yrs and non-school): 27% www.digitalvidya.com
  • 8. © Digital VidyaTop Purposes www.digitalvidya.com
  • 9. © Digital Vidya Touch Points•  Home  | Cyber Cafes •  Mobile: 9%•  Office: 8% Dip www.digitalvidya.com
  • 10. © Digital Vidya Mobile Opportunity•  865 Million Users (72% teledensity) [TRAI]•  Rural Opportunity: 500 Millions without Mobile [TRAI]•  Mobile Indians on Social Networking: 72 Million by 2014 [Analysys Mason] www.digitalvidya.com
  • 11. © Digital VidyaUsers (in Mil) on Social MediaPlatform Global IndiaFacebook 800+ 38+Twitter 200+ 4+ (visitors)LinkedIn 110+ 12+ www.digitalvidya.com
  • 12. © Digital VidyaInteresting Case Studies www.digitalvidya.com
  • 13. © Digital VidyaGunpowder Restaurant www.digitalvidya.com
  • 14. © Digital Vidyahttp://www.facebook.com/ChingsSecret www.digitalvidya.com
  • 15. © Digital VidyaReputation Mgmt www.digitalvidya.com
  • 16. © Digital VidyaPersonal Example www.digitalvidya.com
  • 17. © Digital VidyaTweet 2 Order www.digitalvidya.com
  • 18. © Digital Vidyawww.digitalvidya.com
  • 19. © Digital VidyaHow to track growth? www.digitalvidya.com
  • 20. © Digital Vidyahttp://www.facebook.com/advertising/ www.digitalvidya.com
  • 21. © Digital Vidyahttp://socialbrands.media2win.com/ www.digitalvidya.com
  • 22. © Digital Vidyahttp://www.pinstorm.com/ii/ www.digitalvidya.com
  • 23. © Digital Vidyahttp://www.google.com/adplanner/ www.digitalvidya.com
  • 24. © Digital Vidyahttp://www.google.com/trends www.digitalvidya.com
  • 25. © Digital Vidyahttp://vizisense.com/ www.digitalvidya.com
  • 26. © Digital VidyaTracking News about Digital in India www.digitalvidya.com
  • 27. © Digital Vidyahttp://www.iamai.in www.digitalvidya.com
  • 28. © Digital Vidyawww.digitalvidya.com
  • 29. © Digital Vidyahttp://www.afaqs.com/media/index.html?category=digital www.digitalvidya.com
  • 30. © Digital Vidyahttp://www.watblog.com www.digitalvidya.com
  • 31. © Digital Vidyahttp://www.penn-olson.com/tag/india/ www.digitalvidya.com
  • 32. © Digital Vidya Thank You! pradeep@digitalvidya.com/pradeepchopra /pradeepchopra /in/pradeepchopra www.digitalvidya.com