Social Media for Customer Loyalty and Brand Engagement

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Do you care about leveraging Social Media for Customer Loyalty and Brand Engagement to grow your business? You will find this deck originally presented at World Bloggers and Social Media Summit at Malaysia. Check out http://www.digitalvidya.com in case you interested in joining our upcoming hands-on Social Media Workshop.

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Social Media for Customer Loyalty and Brand Engagement

  1. 1. Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ Social Media Customer Loyalty & Engagementwww.digitalvidya.com © Digital Vidya
  2. 2. Click to edit Master text styles ____ __ ____ _____ ____ ______ “Only 20% of marketing budgets Second_____ _____ level Third level ____ _____ are typically spent on retention. Fourth level _____ _____ Fifth level ____ _____ Yet, in many cases, 75% of revenues comes from existing customers.” Source: Flip the Funnelwww.digitalvidya.com © Digital Vidya
  3. 3. The Opportunity Click to edit Master text styles ____ __ ____ _____ ____ ______  Acquisition Second_____ _____ level Third level ____ _____  Retention Fourth level _____ _____ Fifth level ____ _____  Referralwww.digitalvidya.com © Digital Vidya
  4. 4. Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Let’s learn through Examples! Fourth level _____ _____ Fifth level ____ _____www.digitalvidya.com © Digital Vidya
  5. 5. Retargeting on Facebook Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____www.digitalvidya.com © Digital Vidya
  6. 6. Advanced Targeting: Email/Phone/UID Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____www.digitalvidya.com © Digital Vidya
  7. 7. Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ Source: http://bit.ly/titanappwww.digitalvidya.com © Digital Vidya
  8. 8. Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____www.digitalvidya.com © Digital Vidya
  9. 9. Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____www.digitalvidya.com © Digital Vidya
  10. 10. Tweet 2 Order Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____www.digitalvidya.com © Digital Vidya
  11. 11. Social Media Loyalty System Click to edit Master text styles Extra Points for ____ __ ____ _____ ____ ______ Earn Second_____ _____ level Third level ____ _____ Social Media Integration Fourth level _____ _____ Fifth level ____ _____   Send Tweet on behalf of customer   A tweet is 1/50th of frozen dessert.www.digitalvidya.com © Digital Vidya
  12. 12. Tweet to Order Tweet 2 Order Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____www.digitalvidya.com © Digital Vidya
  13. 13. True Victory! Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ “Talking to Zappos is like talking to a Friend who happens to sell Shoes.”www.digitalvidya.com © Digital Vidya
  14. 14. Thanks for Listening! Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level Let’s continue this conversation… ____ _____ Fourth level _____ _____ Off Social Media On Social Media Fifth level ____ _____ @MyDigitalVidya info@digitalvidya.com Leverage Digital Marketing for Incredible Growth? Join us in our upcoming Workshop! http://www.digitalvidya.comwww.digitalvidya.com © Digital Vidya

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