Social Media 
For Customer Acquisition
Agenda 
• Introduction 
• Case Studies 
• Framework to Multiply Revenue through 
DM 
• Exercise: Facebook Adv Strategy for...
Customer Acquisition 
Influence 
Lead 
Sale
Remarketing/Retargeting
Remarketing Example
Kogi Korean BBQ Taco Truck 
Blog + Flickr + Twitter - 10 people/stop to 800 people/stop
Car Launch 
Reveal the Name Contest 
1. 150,000 people 
participated 
2. 35,000+ requests for Test 
Drives 
3. 8000 Cars b...
Over 20% All Sales through Facebook
Tweet 2 Order
QR (Quick Response) Codes
Customer Acquisition Framework 
Reach 
Online Presence 
Audience 
Aggregation 
Leads Sales 
SEO, Ads, 
Email, 
Social 
Med...
KISSmetrics Post Trial Sign-up Flow
KISSmetrics Welcome Email
KISSmetrics Evangelizing Email
KISSmetrics Relationship Email
Opportunity 
Reach Leads Sales Revenue Growth % 
1000 100 10 1 Lac 
1500 150 15 1.5 Lacs 50 
1000 150 15 1.5 Lacs 50 
1000...
Exercise: Online Advertising 
Strategy for Lead Generation
Google Adwords vs Facebook Ads 
• Adwords: intent => higher conversion 
• Facebook: targeting 
• Facebook: early mover adv...
Opportunity of Targeting on Facebook 
• Age 
• Location 
• Gender 
• Interest & Behaviour 
• Relationship Status 
• Social...
Interest & Behaviour Targeting
Custom Audience: Email/Phone/UID
Retargeting on Facebook
Landing Page Optimization
Customer Acquisition Framework 
Reach 
Online Presence 
Audience 
Aggregation 
Leads Sales 
SEO, Ads, 
Email, 
Social 
Med...
Time to Create Your Strategy 
http://bit.ly/dv-ws
Thank You! 
Let’s continue this conversation… 
On Social Media Off Social Media 
@MyDigitalVidya 
info@digitalvidya.com 
L...
Social Media for Customer Acquisition
Social Media for Customer Acquisition
Social Media for Customer Acquisition
Social Media for Customer Acquisition
Social Media for Customer Acquisition
Social Media for Customer Acquisition
Social Media for Customer Acquisition
Social Media for Customer Acquisition
Social Media for Customer Acquisition
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Social Media for Customer Acquisition

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Are you looking at leveraging Social Media Marketing for Customer Acquisition? There are number of ways Social Media help you do that: through influence, lead and direct sales. Give your business next level of growth!

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Transcript of "Social Media for Customer Acquisition"

  1. 1. Social Media For Customer Acquisition
  2. 2. Agenda • Introduction • Case Studies • Framework to Multiply Revenue through DM • Exercise: Facebook Adv Strategy for Lead Generation • Q & A
  3. 3. Let’s learn from Real Examples
  4. 4. Customer Acquisition Influence Lead Sale
  5. 5. Remarketing/Retargeting
  6. 6. Remarketing Example
  7. 7. Kogi Korean BBQ Taco Truck Blog + Flickr + Twitter - 10 people/stop to 800 people/stop
  8. 8. Car Launch Reveal the Name Contest 1. 150,000 people participated 2. 35,000+ requests for Test Drives 3. 8000 Cars booked in 10 days
  9. 9. Over 20% All Sales through Facebook
  10. 10. Ola Cabs
  11. 11. Tweet 2 Order
  12. 12. QR (Quick Response) Codes
  13. 13. Customer Acquisition Framework Reach Online Presence Audience Aggregation Leads Sales SEO, Ads, Email, Social Media… Conversion Optimization Analytics (Metrics, Tools)
  14. 14. KISSmetrics Post Trial Sign-up Flow
  15. 15. KISSmetrics Welcome Email
  16. 16. KISSmetrics Evangelizing Email
  17. 17. KISSmetrics Relationship Email
  18. 18. Opportunity Reach Leads Sales Revenue Growth % 1000 100 10 1 Lac 1500 150 15 1.5 Lacs 50 1000 150 15 1.5 Lacs 50 1000 150 15 1.5 Lacs 50 1000 100 20 2 Lacs 100 1500 337 67.5 6.75 Lacs 575
  19. 19. Exercise: Online Advertising Strategy for Lead Generation
  20. 20. Google Adwords vs Facebook Ads • Adwords: intent => higher conversion • Facebook: targeting • Facebook: early mover advantage
  21. 21. Opportunity of Targeting on Facebook • Age • Location • Gender • Interest & Behaviour • Relationship Status • Social Connection on Facebook • Occupation • Education
  22. 22. Interest & Behaviour Targeting
  23. 23. Custom Audience: Email/Phone/UID
  24. 24. Retargeting on Facebook
  25. 25. Landing Page Optimization
  26. 26. Customer Acquisition Framework Reach Online Presence Audience Aggregation Leads Sales SEO, Ads, Email, Social Media… Conversion Optimization Analytics (Metrics, Tools)
  27. 27. Time to Create Your Strategy http://bit.ly/dv-ws
  28. 28. Thank You! Let’s continue this conversation… On Social Media Off Social Media @MyDigitalVidya info@digitalvidya.com Leverage Digital Marketing for Incredible Growth? Join us in our upcoming Trainings! http://www.digitalvidya.com

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