Social Media for Customer Acquisition

Click to edit Master text styles____ __ ____ _____ ____ ______Second__________ levelThird level____ _____Fourth level_____ _____ Social Media forCustomer AcquisitionFifth level____ _____ www.digitalvidya.com © Digital Vidya

No of Users (Million)Click to edit Master text styles____ __ ____ _____ ____ ______ PlatformSecond__________ level Global IndiaThird level____ _____Facebook 1000+ 60+Fourth level_____ _____Fifth level____ _____ Twitter 500+ 20+ LinkedIn 200+ 15+ www.digitalvidya.com © Digital Vidya

Click to edit Master text styles____ __ ____ _____ ____ ______Second__________ levelThird level____ _____Fourth level_____ _____ Time Has Not ChangedFifth level____ _____ www.digitalvidya.com © Digital Vidya

____ __ ____ You wereexpected______ You were expectedto You are expected toClick to edit Master text stylesto _____ ____ have aa a Blog. have Facebook have Website.Second__________ level Page.Third level____ _____Fourth level_____ _____Fifth level____ _____ Hits (2000) > Likes (2010) www.digitalvidya.com © Digital Vidya

# of Fans: Currency for Success!Click to edit Master text styles____ __ ____ _____ ____ ______Second__________ levelThird level____ _____Fourth level_____ _____Fifth level____ _____ www.digitalvidya.com © Digital Vidya

Quiz Time!Click to edit Master text styles____ __ ____ _____ ____ ______Second__________ levelThird level____ _____Fourth level_____ _____Fifth level____ _____ www.digitalvidya.com © Digital Vidya

Facebook Edge RankClick to edit Master text styles____ __ ____ _____ ____ ______Second__________ levelThird level____ _____Fourth level_____ _____Fifth level____ _____ www.digitalvidya.com © Digital Vidya

Customer AcquisitionClick to edit Master text styles____ __ ____ _____ ____ ______Second__________ levelThird level____ _____Fourth level_____ _____Fifth level____ _____ Influence Lead Sale www.digitalvidya.com © Digital Vidya

Click to edit Master text styles____ __ ____ _____ ____ ______ “Only 20% of marketing budgetsSecond__________ levelThird level____ _____ are typically spent on retention.Fourth level_____ _____ Yet, in many cases, 75% ofFifth level____ _____ revenues comes from existing customers.” Source: Flip the Funnel www.digitalvidya.com © Digital Vidya

Click to edit Master text styles____ __ ____ _____ ____ ______Second__________ levelThird level____ _____Fourth level_____ _____Fifth level____ _____ Influence www.digitalvidya.com © Digital Vidya

Click to edit Master text styles____ __ ____ _____ ____ ______Second__________ levelThird level____ _____Fourth level_____ _____Fifth level____ _____ www.digitalvidya.com © Digital Vidya

Tweet 2 OrderClick to edit Master text styles____ __ ____ _____ ____ ______Second__________ levelThird level____ _____Fourth level_____ _____Fifth level____ _____ www.digitalvidya.com © Digital Vidya

Company PageClick to edit Master text styles____ __ ____ _____ ____ ______Second__________ levelThird level____ _____Fourth level_____ _____Fifth level____ _____ www.digitalvidya.com © Digital Vidya

Click to edit Master text styles____ __ ____ _____ ____ ______Second__________ levelThird level____ _____Fourth level_____ _____Fifth level____ _____ Leads www.digitalvidya.com © Digital Vidya

Apps + ContestClick to edit Master text styles____ __ ____ _____ ____ ______Second__________ levelThird level____ _____Fourth level_____ _____Fifth level____ _____ www.digitalvidya.com © Digital Vidya

Kogi Korean BBQ Taco TruckClick to edit Master text styles____ __ ____ _____ ____ ______Second__________ levelThird level____ _____Fourth level_____ _____Fifth level____ _____Blog + Flickr + Twitter - 10 people/stop to 800 people/stop www.digitalvidya.com © Digital Vidya

Car LaunchClick to edit Master text styles____ __ ____ _____ ____ ______ Reveal the Name ContestSecond__________ level 1.  150,000 peopleThird level____ _____ participatedFourth level_____ _____ 2.  35,000+ requests for Test DrivesFifth level____ _____ 3.  8000 Cars booked in 10 days www.digitalvidya.com © Digital Vidya

Click to edit Master text styles____ __ ____ _____ ____ ______Second__________ levelThird level____ _____Fourth level_____ _____Fifth level____ _____ Sale www.digitalvidya.com © Digital Vidya

Facebook AdsClick to edit Master text styles____ __ ____ _____ ____ ______Second__________ levelThird level____ _____Fourth level_____ _____Fifth level____ _____ www.digitalvidya.com © Digital Vidya

Facebook PostsClick to edit Master text styles____ __ ____ _____ ____ ______Second__________ levelThird level____ _____Fourth level_____ _____Fifth level____ _____ www.digitalvidya.com © Digital Vidya

25% Online Revenue through FacebookClick to edit Master text styles____ __ ____ _____ ____ ______Second__________ levelThird level____ _____Fourth level_____ _____Fifth level____ _____ facebook.com/Chumbak www.digitalvidya.com © Digital Vidya

30x ROI on FB Ads: 10k+ Tickets SoldClick to edit Master text styles____ __ ____ _____ ____ ______Second__________ levelThird level____ _____Fourth level_____ _____Fifth level____ _____ www.digitalvidya.com © Digital Vidya

Over 20% All Sales through FacebookClick to edit Master text styles____ __ ____ _____ ____ ______Second__________ levelThird level____ _____Fourth level_____ _____Fifth level____ _____ www.digitalvidya.com © Digital Vidya

Tweet to OrderTweet 2 OrderClick to edit Master text styles____ __ ____ _____ ____ ______Second__________ levelThird level____ _____Fourth level_____ _____Fifth level____ _____ www.digitalvidya.com © Digital Vidya

Click to edit Master text styles____ __ ____ _____ ____ ______Second__________ levelThird level____ _____Fourth level_____ _____ Facebook AdvertisingFifth level____ _____ www.digitalvidya.com © Digital Vidya

Google Adwords vs Facebook Ads■  Adwords: intent => higher______Click to edit Master text styles____ __ ____ _____ ____ conversionSecond_____targeting + cost effective_____ level■  Facebook:Third level Early mover advantage____ _____■  Facebook:Fourth level_____ _____Fifth level____ _____ www.digitalvidya.com © Digital Vidya

Opportunity of Targeting on Facebook■  Age__ ____ _____ ____ ______Click to edit Master text styles____Second__________ level■  LocationThird level____ _____■  GenderFourth level_____ _____■  InterestFifth level____ _____■  Email, Phone or Userid■  Relationship Status■  Social Connection on Facebook■  Occupation■  Education www.digitalvidya.com © Digital Vidya

Interest Targeting on FacebookClick to edit Master text styles____ __ ____ _____ ____ ______Second__________ levelThird level____ _____Fourth level_____ _____Fifth level____ _____ www.digitalvidya.com © Digital Vidya

Retargeting on FacebookClick to edit Master text styles____ __ ____ _____ ____ ______Second__________ levelThird level____ _____Fourth level_____ _____Fifth level____ _____ www.digitalvidya.com © Digital Vidya

Email/Phone/Id Targeting on FacebookClick to edit Master text styles____ __ ____ _____ ____ ______Second__________ levelThird level____ _____Fourth level_____ _____Fifth level____ _____ www.digitalvidya.com © Digital Vidya

Facebook AdsClick to edit Master text styles____ __ ____ _____ ____ ______ PromoteSecond_____ Facebook Page_____ level Some Facebook Page, Event orThird level____ _____ ApplicationFourth level_____ _____Fifth level____ _____ Your Ad FB User To your Website for Lead Generation & Sales www.digitalvidya.com © Digital Vidya

Optimizing Ads for Success!Click to edit Master text styles____ __ ____ _____ ____ ______ Advertiser A Advertiser BSecond__________ level Impressions 100 100Third level Clicks____ _____ 2 5Fourth level (Rs)_____ _____ CPC 10 5Fifth level____ _____ Yield (Rs) 20 25 CTR (%) 2 5 CTR is the Key | 0.1% is Good CTR www.digitalvidya.com © Digital Vidya

Click to edit Master text styles____ __ ____ _____ ____ ______Second__________ levelThird level____ _____Fourth level_____ _____Fifth level____ _____ http://pages.digitalvidya.com/lead-generation-and-sales www.digitalvidya.com © Digital Vidya

Click to edit Master text styles____ __ ____ _____ ____ ______Second__________ levelThird level____ _____ Time to create your FacebookFourth level_____ _____ Advertising Strategy!Fifth level____ _____ www.digitalvidya.com © Digital Vidya

Click to edit Master text styles____ __ ____ _____ ____ ______Second__________ levelThird level Digital Marketing for Revenue Growth?Leverage____ _____Fourth level Our Training is a click away!_____ _____Fifth level____ _____ www.digitalvidya.com www.digitalvidya.com © Digital Vidya

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https://twitter.com	17
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Social Media for Customer Acquisition

by Digital Vidya

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Social Media for Customer Acquisition Presentation Transcript