Don’t Make Me WorkSource: http://www.back40design.com/
People Don’t Read. They Scan.Source: http://www.useit.com/alertbox/reading_pattern.html
Blocking Questions / Concerns ☐ What is it? ☐ Is it for me? ☐ What’s the risk? ☐ What does it cost? ☐ Free shipping? ☐ Refund Policy? ☐ …
Customer Psyche - Summary• Majority is not “ready to buy” yet.• Majority is “risk averse”.• People don’t want to Think.• People want friction-free experience.• People don’t read. They scan.• There are blocking questions / concerns in people’s head.
Top of the Page – Key Information• Almost certain to get noticed – Attention is short as the eye moves to more meaty areas on the Page• New visitors are more likely to be converted off a separate page• Better for Building Audience compared to Generating Lead
Pros & Cons of Popup Opt-in• Con: Poor User Experience• Pro: More Opt-ins – Social Media Examiner increased average daily opt-ins by 300% – Famous Blogger got more than 400% boost – Stay On Search got 300% better results – Dragon Blogger got 17 opt-ins in a week compared to 2 in a week beforeSource: http://kikolani.com/the-case-for-and-against-popup-opt-in-forms.html