Why Aggregate Audience?• Support your content marketing efforts – Have a base set of audience to promote your content• Engage potential customers over long term if they are not ready to buy yet – Create more opportunities to convert
Modeling Customer Journey Lead Generation CTA Email Lead Webinar Lead Webinar Page Generation CTA Registration CTA On RegistrationConfirmation Lead Email Generation CTA Reminder Lead Email Generation CTA Lead Webinar Generation CTA
42inception Webinar Promotion• Webinar Invitation Mail Customized for – Registered users of 42inception – Online Course Leads – Old Prospects / Alumni – Email Database
42inception Webinar Summary• Post Webinar Summary / Video Mail – Those who attended webinar – Those who registered but did not attend – Others • Registered Users • Old Prospects / Customers • Online Course Leads
Possibilities• Geography based Targeting• Interest Based Targeting• …
Summary1. Select Distribution Channel2. Choose Distribution Tool3. Build Your Audience4. Setup Content Machinery5. Model Customer Journey6. Segment & Target
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