Targeting Audience on Digital Media

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Targeting Audience on Digital Media

  1. 1. Ways to reach potential buyers
  2. 2. Ways to reach potential buyers
  3. 3. Ways to reach potential buyers
  4. 4. Brain Shake: In how many ways can you reach potential buyers today?
  5. 5. Repeat: Explosion in ways to reach buyers
  6. 6. Message: The rise of online persuasion
  7. 7. Targeting Audience on Digital Media
  8. 8. Referral SEO Paid Adverts. Marketing Email ContentMarketing MarketingSocial Media Viral Different Methods to make yourself Discoverable Marketing Marketing
  9. 9. Different Methods, Channels offersDifferent ways to Target Audience
  10. 10. 2 ways to Target audience Interest Demographics Targeting Targeting Type of content Personal & published, Professional Profile consumed or specified by the engaged Users
  11. 11. Keywords Tools to Assess Search Interest Interest Targeting Targeting People based on the “Search Queries”
  12. 12. Exercise Interest Targeting• Search “Digital Marketing” using the following tools – Google Keyword Suggestion Tool – Search Volume Analysis • http://bit.ly/kw-tool – Google Trends - Focus on growing trends • http://www.google.com/trends – Soovle - Get trends across platforms • http://soovle.com
  13. 13. Tools to Understand Online Behavior Interest Targeting
  14. 14. Example: Amazon Interest Targeting Targeting Website users based on Past Behavior
  15. 15. Example: 42inception Interest Targeting Integrating Sales with Users’ Online Behavior
  16. 16. Remarketing: Targeting your Visitors Interest Targeting Targeting Website Visitors on other website
  17. 17. Remarketing Example: ClearTrip.com Interest Targeting
  18. 18. Remarketing Example: ClearTrip.com Interest Targeting
  19. 19. Targeting Website Visitors on Facebook Interest Targeting Retargeting Visitors on Facebook
  20. 20. Targeting Existing Contacts through FB Ads Interest Targeting
  21. 21. Targeting engaging audience of FB Page Interest Targeting
  22. 22. Target Fans of Particular Pages Interest Targeting
  23. 23. Targeting FB Users based on Participation Interest Targeting
  24. 24. Target Facebook Users based on Profile Interest Targeting
  25. 25. Hashtag Targeting through Twitter Ads Interest Targeting
  26. 26. Targeting Influencers through #tag Targeting Influencers around an Interest http://www.tweetarchivist.com
  27. 27. Discovering Influencers on Twitters Targeting Influencers of a #Tags http://tweetreach.com
  28. 28. Discovering Influencers through Klout Targeting Influencers for a given Interest
  29. 29. Demographics Targeting on Facebook Demographic Targeting• Location• Age• Sexual orientation, Marital Status & Language• Education & Workplace• Friends of connections on your presence
  30. 30. Facebook Location Targeting Demographic Targeting
  31. 31. Age Targeting Demographic Targeting
  32. 32. Education Targeting Demographic Targeting
  33. 33. Sexual orientation, Marital Status & Language Demographic Targeting
  34. 34. Workplace Targeting Demographic Targeting
  35. 35. Exercise – Targeting Users on FB• Requirements: – You are running a campaign for a fortune 500 company to target married Women techies in India with child older than 16 years• Steps to find Solution: – Go to https://www.facebook.com/ads/create/ – Keep destination URL as http://xyz.com – Suggest Targeting options
  36. 36. Professional Profile Targeting on LinkedIn Demographic Targeting
  37. 37. Summary Interest Demographics Targeting Targeting Type of content Personal & published, Professional Profile consumed or specified by the engaged Users

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