© Digital Vidya




   Social Media Marketing
      Bootcamp
Session - How to be Successful in
  Positioning on Social Med...
© Digital Vidya




Since 1400, book authorship has grown nearly tenfold in each century




                          Unt...
© Digital Vidya




Currently, Authorship is growing nearly tenfold each year.




                 100 times Faster

    ...
© Digital Vidya




                               *Source: seedmagazine.com



Explosion of information


        www.dig...
© Digital Vidya




  Nearly everyone   reads




Soon, nearly everyone will    publish
            www.digitalvidya.com
© Digital Vidya




Over Communicated Society
          www.digitalvidya.com
© Digital Vidya




How does that impact Business?




           www.digitalvidya.com
© Digital Vidya




For the most part, Advertisement is regarded as unwanted   and unliked!



                           ...
© Digital Vidya




All the existing channels are jammed with information.




                   www.digitalvidya.com
© Digital Vidya




Only a fraction of of messages are actually reaching out!




                    www.digitalvidya.com
© Digital Vidya




Old ways of communication are becoming
               ineffective




             www.digitalvidya.com
© Digital Vidya




The mind screens and rejects most of the information it
receives.



 Accepts only what matches its cu...
© Digital Vidya




How to ensure that your     message reach out to right people?




  Be   selective

  Concentrate  ...
© Digital Vidya




                           Positioning
               What image do you hold in the mind of the prospe...
© Digital Vidya




Do not think who you are or ask what position you own in the mind of the
                             ...
© Digital Vidya




Let’s start the work with your
         objectives?




           www.digitalvidya.com
© Digital Vidya




 Relatives         Friends    Customers           Partners   Prospects
                               ...
© Digital Vidya




                      Observations
Community    Size
Participation

Tonality

Relevancy

Check   ...
© Digital Vidya




Relatives    Friends        Customers          Partners     Prospects
                                ...
© Digital Vidya




Create your positioning


               Channel
Target Audience                Target Audience

 Posi...
© Digital Vidya




                            Thank You!



Want to leverage SMM for your Business?
       Join us in ou...
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How to be Successful in Positioning on Social Media?

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Have you ever thought about what’s the positioning you want to establish for yourself or your organization on Social Media? Moreover, do you know how are you currently perceived by your target audience on Social Media?

Whether you want to build your personal brand or promote your business, positioning is the key to your success in Social Media Marketing. Check this presentation to find out the importance of positioning and how can you be successful in positioning on Social Media to meet your ultimate business goals.

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  • You need to understand “what image you hold in the mind of prospects?” and be selective as as per that. You need learn while you grow. So you need to setup narrow targets and evolve over the period of time. Understand your target audience. Segment them, and talk to each segment appropriately. Generic communication does not work.
  • Transcript of "How to be Successful in Positioning on Social Media?"

    1. 1. © Digital Vidya Social Media Marketing Bootcamp Session - How to be Successful in Positioning on Social Media? www.digitalvidya.com
    2. 2. © Digital Vidya Since 1400, book authorship has grown nearly tenfold in each century Until the year 2000 www.digitalvidya.com
    3. 3. © Digital Vidya Currently, Authorship is growing nearly tenfold each year. 100 times Faster www.digitalvidya.com
    4. 4. © Digital Vidya *Source: seedmagazine.com Explosion of information www.digitalvidya.com
    5. 5. © Digital Vidya Nearly everyone reads Soon, nearly everyone will publish www.digitalvidya.com
    6. 6. © Digital Vidya Over Communicated Society www.digitalvidya.com
    7. 7. © Digital Vidya How does that impact Business? www.digitalvidya.com
    8. 8. © Digital Vidya For the most part, Advertisement is regarded as unwanted and unliked! www.digitalvidya.com
    9. 9. © Digital Vidya All the existing channels are jammed with information. www.digitalvidya.com
    10. 10. © Digital Vidya Only a fraction of of messages are actually reaching out! www.digitalvidya.com
    11. 11. © Digital Vidya Old ways of communication are becoming ineffective www.digitalvidya.com
    12. 12. © Digital Vidya The mind screens and rejects most of the information it receives. Accepts only what matches its current state. Filters out everything else. Difficult to create something new that doesn't already exist in your prospect's mind. www.digitalvidya.com
    13. 13. © Digital Vidya How to ensure that your message reach out to right people? Be selective Concentrate on narrow targets Practice segmentation www.digitalvidya.com
    14. 14. © Digital Vidya Positioning What image do you hold in the mind of the prospect? Do not Start from “what position you want to create in your prospect’s mind?” Reverse the Thinking Start with the mind of your prospect www.digitalvidya.com
    15. 15. © Digital Vidya Do not think who you are or ask what position you own in the mind of the prospect? Instead get the answer to this question from the marketplace www.digitalvidya.com
    16. 16. © Digital Vidya Let’s start the work with your objectives? www.digitalvidya.com
    17. 17. © Digital Vidya Relatives Friends Customers Partners Prospects …. Target Audience Search Terms Search Terms Let’s Listen Google Forums and Blogs Facebook Groups/Pages LinkedIn Groups/Updates Search Discussion Forums Facebook LinkedIn /Blogs Platform www.digitalvidya.com
    18. 18. © Digital Vidya Observations Community Size Participation Tonality Relevancy Check for competition www.digitalvidya.com
    19. 19. © Digital Vidya Relatives Friends Customers Partners Prospects …. Target Audience Created Brands Created Brands Your Name Your Name (Pages, Groups) (Groups) Identity Discussion Forums Facebook LinkedIn /Blogs Platform www.digitalvidya.com
    20. 20. © Digital Vidya Create your positioning Channel Target Audience Target Audience Positioning Positioning Name Brand www.digitalvidya.com
    21. 21. © Digital Vidya Thank You! Want to leverage SMM for your Business? Join us in our next Bootcamp www.digitalvidya.com twitter.com/mydigitalvidya | facebook.com/digitalvidya | info@digitalvidya.com www.digitalvidya.com `
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