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Opportunities Offered by Social Media

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  • 1. www.digitalvidya.comDigital MarketingBootcamp Digital Advertising © Digital Vidya
  • 2. © Digital Vidya Where have you seen PaidAdvertisements in Digital Space? www.digitalvidya.com
  • 3. © Digital VidyaGoogle Ads www.digitalvidya.com
  • 4. © Digital VidyaYahoo Ads www.digitalvidya.com
  • 5. © Digital VidyaBing Ads www.digitalvidya.com
  • 6. © Digital VidyaLocalized Search Engine www.digitalvidya.com
  • 7. © Digital VidyaAd Networks www.digitalvidya.com
  • 8. © Digital VidyaPublishers www.digitalvidya.com
  • 9. © Digital VidyaSocial Content Networks www.digitalvidya.com
  • 10. © Digital VidyaSocial Media Ads www.digitalvidya.com
  • 11. © Digital Vidya 40 mil visitors/monthBroad (B2B Search Engine and Ad Network) Bidding (4-5$/click for top 3) www.digitalvidya.com
  • 12. © Digital VidyaWhy Paid Advertisement? www.digitalvidya.com
  • 13. © Digital VidyaGoogle Ads www.digitalvidya.com
  • 14. © Digital VidyaQualitative View -Source Enquiro www.digitalvidya.com
  • 15. © Digital Vidya Visibility AnalysisOrganic Ranking Visibility Side sponsored ad VisibilityRank 1 – 100% Ad 1 – 50%Rank 2 – 100% Ad 2 – 40%Rank 3 – 100% Ad 3 – 30%Rank 4 – 85% Ad 4 – 20%Rank 5 – 60% Ad 5 – 10%Rank 6 – 50% Ad 6 – 10%Rank 7 – 50% Ad 7 – 10%Rank 8 – 30% Ad 8 – 10%Rank 9 – 30%Rank 10 – 20% Shown in a percentage of participants looking at a listing in this location -Source Enquiro www.digitalvidya.com
  • 16. © Digital Vidya Spending11% money is spend on SEO and 87% moneygoes to PPC. – Source SEMPO www.digitalvidya.com
  • 17. © Digital Vidya IronySEO drives 75%+ of all search traffic, yetgarners less than 15% of marketingbudgets for SEM campaigns. PPC receivesless than 25% of all search traffic, yet earns85%+ of Search Engine campaign budgets. www.digitalvidya.com
  • 18. © Digital Vidya InquiryWhy does paid search earn so manymore marketing dollars? www.digitalvidya.com
  • 19. © Digital VidyaPaid Advertisements Benefits www.digitalvidya.com
  • 20. © Digital VidyaPaid Advertisements Tips www.digitalvidya.com
  • 21. © Digital Vidyawww.digitalvidya.com
  • 22. © Digital Vidya Reach & Visibility Engagement Relationships Leads & Sales Feedbackwww.digitalvidya.com
  • 23. © Digital Vidya IT Services Company Data Traffic Cost Leads R. Leads CPC CPLMarch’10 9951 5338 26 10 0.54 205April’10 6828 4459 36 7 0.65 124May’10 6607 5314 43 10 0.80 124June’10 6609 5277 50 10 0.80 106July’10 6772 5288 34 10 0.78 156Aug’10 6340 4922 58 10 0.78 85 Sep’10 5543 4800 20 13 0.87 240 www.digitalvidya.com
  • 24. © Digital Vidyawww.digitalvidya.com
  • 25. © Digital VidyaHow to optimize Ads? www.digitalvidya.com
  • 26. © Digital Vidya Google AdsGood Points: 1. Call for action in the Ad - “Register Free” 2. Attempt to build credibility - “Asia #1 Franchise website”Week Points 1. Communicating what company have, rather then what customer want? 2. What customer will get is not communicated. www.digitalvidya.com
  • 27. © Digital Vidya Another Option Want to own a Franchise? 2000+ Options: All verticals 65,000 already supported, Start Now! www.FranchiseIndia.comGood Points:1. Addressing the customer requirements directly.2. Customer concerns at search stage getting addressed3. Call for action in the Ad - “Start Now”4. Attempt to build credibility - “65,000 already supported” www.digitalvidya.com
  • 28. © Digital Vidyawww.digitalvidya.com
  • 29. © Digital Vidyawww.digitalvidya.com
  • 30. © Digital VidyaTake 30 secondsand get…1. Quotes from Top 10 Companies2. Compare and Shop Online in just minutes. www.digitalvidya.com
  • 31. © Digital Vidya Cisco – Google Ad1. Talking at customer’s concerns - partially2. Cisco Credibility in Business Video not established3. Call for action is weak www.digitalvidya.com
  • 32. www.digitalvidya.comThank You! © Digital Vidya

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