Measuring Social Media Marketing ROI

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Are you lost about how to measure ROI of your Social Media Marketing initiatives? Want to know about the best available tools to measure Social Media Marketing ROI? Yes, you can measure ROI in Social Media. Find out Now!

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  • Thanks, the slides are good to recall the workshop.
    Sumita Sarkar
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Measuring Social Media Marketing ROI

  1. 1. How to measure ROI of Social Media?www.digitalvidya.com © Digital Vidya
  2. 2. Guiding Principleswww.digitalvidya.com © Digital Vidya
  3. 3. Don’t be obsessed with Absolute Noswww.digitalvidya.com © Digital Vidya
  4. 4. Don’t look for a universal formulawww.digitalvidya.com © Digital Vidya
  5. 5. Where to begin?www.digitalvidya.com © Digital Vidya
  6. 6. Start with Objectives Reach & Visibility Engagement Reputation Leads & Sales Feedbackwww.digitalvidya.com © Digital Vidya
  7. 7. Define the Metrics Engagement Leads and Sales Posts by Members No of leads Comments/Likes No of transactions Tags Speed, time and cost of sales cycle Votes Conversion Bookmarks improvement Referrals Customer Retention Customer Referralswww.digitalvidya.com © Digital Vidya
  8. 8. Define the Metrics Reputation Visibility Search Results No of Search Results Tonality Views Referrals Trafficwww.digitalvidya.com © Digital Vidya
  9. 9. www.digitalvidya.com © Digital Vidya
  10. 10. Map it to the Channel Measure 1 Measure 2 Measure 3 Measure 4 LinkedIn Facebook Twitter Blog YouTube SlideSharewww.digitalvidya.com © Digital Vidya
  11. 11. Benchmarkwww.digitalvidya.com © Digital Vidya
  12. 12. Continuous Processwww.digitalvidya.com © Digital Vidya
  13. 13. Tools to Monitor & Measure on Social Mediawww.digitalvidya.com © Digital Vidya
  14. 14. www.digitalvidya.com © Digital Vidya
  15. 15. Google Analyticswww.digitalvidya.com © Digital Vidya
  16. 16. Facebook Insightswww.digitalvidya.com © Digital Vidya
  17. 17. Facebook Insights - Postwww.digitalvidya.com © Digital Vidya
  18. 18. http://www.digitalvidya.com/social.htmlwww.digitalvidya.com © Digital Vidya
  19. 19. www.digitalvidya.com © Digital Vidya
  20. 20. www.digitalvidya.com © Digital Vidya
  21. 21. www.digitalvidya.com © Digital Vidya
  22. 22. www.digitalvidya.com © Digital Vidya
  23. 23. www.digitalvidya.com © Digital Vidya
  24. 24. www.digitalvidya.com © Digital Vidya
  25. 25. www.digitalvidya.com © Digital Vidya
  26. 26. www.digitalvidya.com © Digital Vidya
  27. 27. Radian6www.digitalvidya.com © Digital Vidya
  28. 28. Thank You!www.digitalvidya.com © Digital Vidya

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