Leveraging Technology for Social Media Marketing

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Leveraging Technology for Social Media Marketing

  1. 1. Social  Media  Marketing     Bootcamp   Leveraging Technology for Social Media
  2. 2. Facebook  Pages   •  A static ‘website’ inside Facebook, + Wall, RSS feeds, application Tabs, some social data •  All code/data resides on your server •  You can customize the content and arrange it into tabs •  You can put Flash elements into pages – they will not run on page load •  You can add Facebook applications to pages as tabs – Events, Links, Notes, third party apps
  3. 3. Facebook  Pages  -­‐  example   •  Wall, Info, Feeds – multiple feeds with Simply RSS
  4. 4. Facebook  Page  -­‐  example   •  Flash interactive apps as tabs
  5. 5. Facebook  Page  -­‐  example   •  YouTube channel as tab
  6. 6. Facebook  Page  -­‐  example   •  Add any application as a tab
  7. 7. Facebook  Applications   •  Full fledged website inside Facebook + social features •  All code/data resides on your server •  Publish feeds on user actions or automatically even when users are off-line •  Extensive permissions and controls for users – emails, offline access
  8. 8. Facebook  Apps  -­‐  example   •  Interactive quiz and lead generation
  9. 9. Facebook  Apps  -­‐  example   http://docs.google.com/a/mobicules.com/ Doc? docid=0AcJLAxhYtUfxZGYzaGpzamRfM2 Z2bWIzZ2Zo&hl=en
  10. 10. Facebook  apps  by  brands   •  Coca-Cola, Pepsi, Vodafone, Nike, Fedex •  Not much success. Why? –  Very heavily branded and too slick –  Low on functionality – like flash microsites –  Release and forget (Not persist and tinker) •  Whats must for success: –  An engaging app –  Tacit branding –  Study user behavior. Keep tinkering.
  11. 11. Restrictions  and  Directives   •  No forced invites •  No incentivizing invites or number of friends in the application •  Don’t store personally identifiable data •  Invitation limits/buckets
  12. 12. Facebook  Connect   •  External site + Facebook data/interaction •  Login to external websites with Facebook credentials •  Login to Facebook in Facebook rendered browser pop-up •  Permission system just like Facebook Applications •  Library now available for mobile devices – iPhone Facebook library is heavily used
  13. 13. Facebook  Connect  -­‐  example   CNN Forum
  14. 14. Facebook  Connect  -­‐  example   Prototype Experience
  15. 15. Facebook  Connect  -­‐  examples   •  Redbull Connect •  Xobni •  Prototype Experience
  16. 16. Thank  You!     Questions  Please. Niraj Ranjan Rout 9871010829 niraj@mobicules.com www.facebook.com/nirajr www.mobicules.com
  17. 17. Thank  You!   Want to leverage SMM for your Business? Join us in our next Bootcamp www.digitalvidya.com twitter.com/mydigitalvidya | facebook.com/digitalvidya | info@digitalvidya.com

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