Introduction to Advanced Facebook Marketing Course

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If you care about leveraging Facebook for Brand Building, Lead Generation & Customer Acquisition, you should consider participating in our instructor-led, online Advanced Facebook Marketing course. This is an introductory session for the same and this session includes a practical module on Facebook Advertising. Find more about the course at http://www.42inception.com/trainings

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Introduction to Advanced Facebook Marketing Course

  1. 1. Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ Introduction to Advanced Facebook Marketing Course Nov 24 - Dec 22 (Instructor-led, online)www.42inception.com © 42inception
  2. 2. Today’s Session ■  Opportunity of Facebook ______ Click to edit Master text styles ____ __ ____ _____ ____ Second_____ to Facebook Marketing Course _____ level ■  Introduction Third level ____ _____ ■  Multiplying your Facebook Advertising ROI Fourth level _____ _____ ■  Opportunity to Register! Fifth level ____ _____www.42inception.com © 42inception
  3. 3. Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Why Facebook Marketing? Fifth level ____ _____www.42inception.com © 42inception
  4. 4. Click to edit Master text styles ____ __ ____ _____ ____ ______ “Only 20% of marketing budgets Second_____ _____ level Third level ____ _____ are typically spent on retention. Fourth level _____ _____ Fifth level ____ _____ Yet, in many cases, 75% of revenues comes from existing customers.” Source: Flip the Funnelwww.42inception.com © 42inception
  5. 5. Customer Acquisition Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ Influence Lead Salewww.42inception.com © 42inception
  6. 6. 25% Revenue through Facebook Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____www.42inception.com © 42inception
  7. 7. 25% Online Revenue through Facebook Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____www.42inception.com © 42inception
  8. 8. Over 20% All Sales through Facebook Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____www.42inception.com © 42inception
  9. 9. INR 1.5 Million Revenue/Month Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____www.42inception.com © 42inception
  10. 10. 30x ROI on FB Ads: 10k+ Tickets Sold Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____www.42inception.com © 42inception
  11. 11. Apps + Contest Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____www.42inception.com © 42inception
  12. 12. Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____www.42inception.com © 42inception
  13. 13. Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____www.42inception.com © 42inception
  14. 14. Facebook Offers Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____www.42inception.com © 42inception
  15. 15. Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ Open Graph Applicationswww.42inception.com © 42inception
  16. 16. Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____www.42inception.com © 42inception
  17. 17. Dailymotion ■  In to edit Master text Click 2__ ____ 9 Million styles ____ months, _____ ____ ______ Second_____ App to their _____ level People added Third level ____ _____ Timeline Fourth levelFacebook Visitors _____ _____ ■  6 Million Fifth level ____ _____ everyday ■  2 Million Stories Published back on Facebook everyday!www.42inception.com © 42inception
  18. 18. Introduction to Course! Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ http://www.42inception.com/trainingswww.42inception.com © 42inception
  19. 19. Course Structure Click Video Master text styles ____to edit __ ____ _____ ____ ______ Second_____ _____ level Lessons Third level ____ _____ Discussion Forum Fourth level _____ _____ Fifth level ____ _____ Real time Project Live online Sessionswww.42inception.com © 42inception
  20. 20. Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ Facebook Advertisingwww.42inception.com © 42inception
  21. 21. Facebook Ads Click to edit Master text styles ____ __ ____ _____ ____ ______ Promote Second_____Facebook Page _____ levelSome Facebook Page, event or Third level ____ _____ Application Fourth level _____ _____ Fifth level ____ _____ Your Ad FB User To your Website for Lead Generation & Saleswww.42inception.com © 42inception
  22. 22. Optimizing Ads for Success! Click to edit Master text styles ____ __ ____ _____ ____ ______ Advertiser A Advertiser B Second_____ _____ level Impressions 100 100 Third level Clicks ____ _____ 2 5 Fourth level (Rs) _____ _____ CPC 10 5 Fifth level ____ _____ Yield (Rs) 20 25 CTR (%) 2 5 CTR is the Key | 0.1% is Good CTRwww.42inception.com © 42inception
  23. 23. Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ http://42inception.com/facebook-marketing-trainingwww.42inception.com © 42inception
  24. 24. Ready to Grow your Business through Facebook? Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ levelJoin Professionals across Asia! Third level ____ _____ Fourth level Course _____ _____ Dates Fee Fifth level Facebook Marketing Nov 24 - Dec 22 Rs 9,900 (+ Tax) ____ _____ Advanced [~ $199] (Instructor-led, Online) Special 15% Off: ‘15web’ http://www.42inception.com/trainings /pradeepchopra /pradeepchopra /in/pradeepchoprawww.42inception.com © 42inception
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