www.digitalvidya.com 
DigitalMarketingWebinar 
InfluencerMarketing:HowToIdentify& 
EngageWithYourInfluencers 
Aug29,2014|D...
InfluencerMarketing 
How 
your 
toidentify andengagewith 
influencers 
DrVikram Venkateswaran 
www.drvikramvenkateswaran.c...
MyNameisDrVikramVenkateswaran 
and 
I 
am 
not 
an 
influencer 
drvikramvenkateswaran 
@drvikram 
vikramvenkateswaran 
3 
...
www.drvikramvenkate 
Do 
you 
know 
this 
man 
? 
WHO 
AM 
I? 
4 
swaran.com
CorreyGriffin 
Co 
founded 
the 
ALS 
Ice 
Bucket 
Challenge 
5 
www.drvikramvenkateswaran.com
Whatisaninfluencer? 
Aninfluencerisanindividualauthorwhohasachievedacertainstandardofprominencewithinan onlinecommunity.An...
Why 
do 
weneedinfluencers 
? 
COMMUNITY 
GOVERNMEN 
INDUSTRY 
INFLUENCERS 
SOCIETY 
7 
www.drvikramvenkateswaran.com
How 
doinfluencers 
work? 
www.drvikramvenkateswaran.com 
8 
InvolvementofInfluencers
Whatinfluencers 
do 
? 
1 
CreateAwareness 
2 
Drive Actions 
3 
ValidateResults 
9 
www.drvikramvenkateswaran.com
There 
are 
many 
types 
of 
influencers 
Source: Tracker.com 
www.drvikramvenkateswaran.com 
10
B2BDecisionMaking 
Process 
Sample–ProcesstoidentifyaCRMsystemvendor 
Source:TonyRems,ThoughtMatrix,TheNet Whisperer 
www....
T 
Yo 
YourText 
How 
do 
we 
identify 
influencers 
? 
ur 
Text 
TheResident 
Expert 
heSuperstar 
TheIndustryRock 
Star ...
But 
avoid 
fake 
influencers 
www.drvikramvenkateswaran.com 
13
Mediaisanamplifier 
Trueinfluence 
cannotbe 
bought 
Don‘tgopurely 
by 
Social 
Mediaisnotan 
influencer 
13 
www.drvikram...
Social 
Media 
Followingcan 
bemisleading 
Don‘tgopurely 
by 
Social 
Trueinfluence 
cannotbe 
bought 
Mediaisnotan 
influ...
Buying 
influencers 
is 
a 
badidea 
Tryingto 
buy 
influencersis 
a 
Mediaisnotan 
influencer 
Don‘tgopurely 
big 
no 
no...
How 
can 
you 
market 
to 
an 
influencer 
? 
17 
www.drvikramvenkateswaran.com 
Involvethem inyourcampaigns&get inputsfro...
Agoodexample 
Healthcare? 
of 
how 
we 
did it 
Forums/ 
Newsgroups 
in 
Video 
Sharing 
Micro- 
Blogs 
DEFINEkeywords 
…t...
Buildinganeffectiveinfluencermarketing 
plan 
Business Plan 
MarketingPlan 
Whatareyour 
business objectives? 
Howcanmarke...
Thank 
You 
DrVikram Venkateswaran 
www.drvikramvenkateswaran.com 
20 
www.drvikramvenkateswaran.com
FoundItUseful? 
upcomingDigitalMarketingWebinar 
http://www.digitalvidya.com/webinars/ 
live! 
Join 
http://www.digitalvid...
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Influencer Marketing: How To Identify And Engage With Your Influencers

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Care about learning 'Influencer Marketing: How To Identify And Engage With Your Influencers'? You will find this deck presented by Dr. Vikram Venkateswaran, AVP & Head Of Marketing, Altimetrik during Digital Marketing Webinar for Digital Vidya. Interested in attending similar Webinar Live? Register Now at http://www.digitalvidya.com/webinars/

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Influencer Marketing: How To Identify And Engage With Your Influencers

  1. 1. www.digitalvidya.com DigitalMarketingWebinar InfluencerMarketing:HowToIdentify& EngageWithYourInfluencers Aug29,2014|Dr. VikramVenkateswaran(AVP&HeadOfMarketing,Altimetrik)
  2. 2. InfluencerMarketing How your toidentify andengagewith influencers DrVikram Venkateswaran www.drvikramvenkateswaran.com 2 www.drvikramvenkateswaran.com
  3. 3. MyNameisDrVikramVenkateswaran and I am not an influencer drvikramvenkateswaran @drvikram vikramvenkateswaran 3 www.drvikramvenkateswaran.com LovesFootball,Blogging,Tennis&Public Speaking AssociatedwithIBM,Wipro&CSCinthepast HeadsMarketingforALTIMETRIK Sales& MarketinginTechnologyServices
  4. 4. www.drvikramvenkate Do you know this man ? WHO AM I? 4 swaran.com
  5. 5. CorreyGriffin Co founded the ALS Ice Bucket Challenge 5 www.drvikramvenkateswaran.com
  6. 6. Whatisaninfluencer? Aninfluencerisanindividualauthorwhohasachievedacertainstandardofprominencewithinan onlinecommunity.Aninfluencerhasalargedigitalreach,holdsacertainlevelofexpertise,iswell respectedamongpeers,andinteractsoftenwithinhis/hercommunity. Who is an influencer ? Influencer Online Community www.drvikramvenkateswaran.com 6
  7. 7. Why do weneedinfluencers ? COMMUNITY GOVERNMEN INDUSTRY INFLUENCERS SOCIETY 7 www.drvikramvenkateswaran.com
  8. 8. How doinfluencers work? www.drvikramvenkateswaran.com 8 InvolvementofInfluencers
  9. 9. Whatinfluencers do ? 1 CreateAwareness 2 Drive Actions 3 ValidateResults 9 www.drvikramvenkateswaran.com
  10. 10. There are many types of influencers Source: Tracker.com www.drvikramvenkateswaran.com 10
  11. 11. B2BDecisionMaking Process Sample–ProcesstoidentifyaCRMsystemvendor Source:TonyRems,ThoughtMatrix,TheNet Whisperer www.drvikramvenkateswaran.com 11
  12. 12. T Yo YourText How do we identify influencers ? ur Text TheResident Expert heSuperstar TheIndustryRock Star TheRising Star 11
  13. 13. But avoid fake influencers www.drvikramvenkateswaran.com 13
  14. 14. Mediaisanamplifier Trueinfluence cannotbe bought Don‘tgopurely by Social Mediaisnotan influencer 13 www.drvikramvenkateswaran.com
  15. 15. Social Media Followingcan bemisleading Don‘tgopurely by Social Trueinfluence cannotbe bought Mediaisnotan influencer www.drvikramvenkateswaran.com 15
  16. 16. Buying influencers is a badidea Tryingto buy influencersis a Mediaisnotan influencer Don‘tgopurely big no no by Social www.drvikramvenkateswaran.com 15
  17. 17. How can you market to an influencer ? 17 www.drvikramvenkateswaran.com Involvethem inyourcampaigns&get inputsfromthem forthesame Startengagingthem onaregularbasis Whoelsewould beinterestedinsolving thatproblem? Doesyourproductorservicesolvea problem?
  18. 18. Agoodexample Healthcare? of how we did it Forums/ Newsgroups in Video Sharing Micro- Blogs DEFINEkeywords …totargetrelevantonlineconversations,in English. MINEdata …Fortherelevanttimeframe. ANALYZEdata …todeterminewhothekeyinfluencersare withintheHealthcareIndustry EVALUATEmetrics …andestablishbenchmark measures. Healthcare Social Networks Wikis Social MediaNews Aggregators Photo Sharing Blogs Reach Authority Engagement Connectivity 18 www.drvikramvenkateswaran.com
  19. 19. Buildinganeffectiveinfluencermarketing plan Business Plan MarketingPlan Whatareyour business objectives? Howcanmarketing help? Thenext big idea Doyouhavethe rightcontenttobe sentout? Influencerrelations andtheirecosystem YourInfluencerplan YourContentPlan www.drvikramvenkateswaran.com 18
  20. 20. Thank You DrVikram Venkateswaran www.drvikramvenkateswaran.com 20 www.drvikramvenkateswaran.com
  21. 21. FoundItUseful? upcomingDigitalMarketingWebinar http://www.digitalvidya.com/webinars/ live! Join http://www.digitalvidya.com/

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