How to Create a Successful Social Media Marketing Action Plan for B2B Business

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How to Create a Successful Social Media Marketing Action Plan for B2B Business

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How To Create A Successful Social Media Marketing Action Plan for B2B Business

How To Create A Successful Social Media Marketing Action Plan for B2B Business

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  • 1. © Digital Vidya Social Media Marketing Bootcamp Session - How to create a Successful Social Media Marketing Action Plan? www.digitalvidya.com
  • 2. © Digital Vidya Action Plan Endless Communications! Multiple Channels! Limited Time :-( How can I create a workable plan? www.digitalvidya.com
  • 3. © Digital Vidya Keep Big Picture Alive! SMM Objectives Business Target Group Value Prop Need SM Channels, Positioning & Message  Results are going to take time  Stay focused and keep the momentum going www.digitalvidya.com
  • 4. © Digital Vidya It’s Addictive! Selling drugs require high level of integrity! Do not avoid it. Discipline yourself. www.digitalvidya.com
  • 5. © Digital Vidya Keep track of %age of time you are spending on Social Media for Business It’s OK to Drift - Bring yourself back www.digitalvidya.com
  • 6. © Digital Vidya Information Overload - Do not aim for 100%! Stay focused on “Relevancy” and “Credibility” www.digitalvidya.com
  • 7. © Digital Vidya Prefer “Moderating” over “Leading” www.digitalvidya.com
  • 8. © Digital Vidya Set the “Objective” Right www.digitalvidya.com
  • 9. © Digital Vidya Marketer’s View Social Media Marketing Lead Generation Restricted View www.digitalvidya.com
  • 10. © Digital Vidya Online Marketer’s View Social Media Acquisition or Visitors Leads Sales Retention Again a Restricted View www.digitalvidya.com
  • 11. © Digital Vidya B2B Business Implication Rationalized Decision Process • Longer Sales Cycle • Multiple Touch Points • Phased Approach www.digitalvidya.com
  • 12. © Digital Vidya B2B Business Implication Multiple Decision Makers/Influencers • Multiple People • Multiple Searches • Multiple Concerns www.digitalvidya.com
  • 13. © Digital Vidya www.digitalvidya.com
  • 14. © Digital Vidya Selling Process for a B2B Case Studies Webinars Articles/White Papers Acquisition Acquisition Leads Leads Acquisition Sales Sales Leads Retention Retention Sales Retention Free Product Tours Request for Proposal Acquisition Acquisition Leads Leads Sales Sales Retention Retention Sales www.digitalvidya.com
  • 15. © Digital Vidya Set Right Objective... Short Term  Support in Lead Conversion  Support in Lead Qualification  Limited Lead Generation www.digitalvidya.com
  • 16. © Digital Vidya Important Action Items  Professional Networking  Update Corporate Section  Everyone on LinkedIn (Active & Participating)  Relevant Discussion Forums  Start Listening on “Twitter” 360 Degree Online Presence www.digitalvidya.com
  • 17. © Digital Vidya Set Right Objective... Long Term   Generating traffic from Social Media   Branding & Sales   Creating thought Leadership   Create Sustainable Lead source 360 Degree Online Presence www.digitalvidya.com
  • 18. © Digital Vidya Important Action Items  Invite internal people to start participating (Internal Talent need to be exposed)  Blogging  Photos, Videos and Presentations  Online PRs, Articles and White Papers  Creating a Newsroom/Connect section 360 Degree Online Presence www.digitalvidya.com
  • 19. © Digital Vidya Options to Create Game Plan  Few Resources, Immediate but Limited Results  More Resources, Higher Gains but Long Term www.digitalvidya.com
  • 20. © Digital Vidya Few Resources, Immediate but Limited Results Purpose: Use SMM to Monitor existing conversations and create short term visibility   Listen, listen and listen   Respond appropriately at appropriate channels   Professionals Networking   Post on Discussion forums   Comment on Blogs, groups, pages and articles www.digitalvidya.com
  • 21. © Digital Vidya Few Resources, Immediate but Limited Results Purpose: Use SMM to Monitor existing conversations and create short term visibility   Efforts Required:   Online Marketing Strategy Creation: 5%   Content Writing and Population: 10%   Listening and Responding : 80%   Monitoring and Measuring: 5% www.digitalvidya.com
  • 22. © Digital Vidya More Resources, Higher Gains but Long Term Purpose: Use SMM to build Sustainable long term Marketing channels   Create new Pages, Groups, Blog, Twitter accounts.   Creating Viral Messages   Participant Extensively on Discussion Forums, LinkedIn Answers and User groups.   Explore new Platforms like Tagged, Plaxo   Article and whitepaper Marketing and Submissions.   Experiment, experiment and experiment. www.digitalvidya.com
  • 23. © Digital Vidya More Resources, Higher Gains but Long Term Purpose: Use SMM to build Sustainable long term Marketing channels   Efforts Required:   Online Marketing Strategy Creation: 10%   Content/Viral Creation and Population: 50%   Listening and Responding : 20%   Promotion: 10%   Monitoring and Measuring: 10% www.digitalvidya.com
  • 24. © Digital Vidya Thank You! www.digitalvidya.com twitter.com/mydigitalvidya | facebook.com/digitalvidya | info@digitalvidya.com www.digitalvidya.com