Facebook Marketing at Social Media Summit

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Facebook Marketing session at Social Media Summit

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Facebook Marketing at Social Media Summit

  1. 1. Click to edit Master text styles____ __ ____ _____ ____ ______Second__________ levelThird level____ _____Fourth level_____ _____Fifth level____ _____ Facebook Marketing
  2. 2. Click to edit Master text styles____ __ ____ _____ ____ ______Second__________ levelThird level____ _____Fourth level_____ _____Fifth level____ _____
  3. 3. Facebook Edge RankClick to edit Master text styles____ __ ____ _____ ____ ______Second__________ levelThird level____ _____Fourth level_____ _____Fifth level____ _____
  4. 4. # of Fans: Currency for Success!Click to edit Master text styles____ __ ____ _____ ____ ______Second__________ levelThird level____ _____Fourth level_____ _____Fifth level____ _____
  5. 5. Click to edit Master text styles____ __ ____ _____ ____ ______Second__________ levelThird level____ _____ Framework ExecutionFourth level_____ _____Fifth level____ _____ Framework
  6. 6. Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ Measure _____ level Publish Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ EngagePublish Content/Applications, engage people around it & measure your success in your SM objectives
  7. 7. Click to edit Master text styles____ __ ____ _____ ____ ______Second__________ levelThird level____ _____Fourth level_____ _____ What causes Engagement?Fifth level____ _____
  8. 8. Humor Click to edit Master text styles____ __ ____ _____ ____ ______Second__________ levelThird level____ _____Fourth level_____ _____Fifth level____ _____
  9. 9. Debate <|>Click to edit Master text styles____ __ ____ _____ ____ ______Second__________ levelThird level____ _____Fourth level_____ _____Fifth level____ _____
  10. 10. Breaking News!Click to edit Master text styles____ __ ____ _____ ____ ______Second__________ levelThird level____ _____Fourth level_____ _____Fifth level____ _____
  11. 11. Crowdsourcing Click to edit Master text styles____ __ ____ _____ ____ ______Second__________ levelThird level____ _____Fourth level_____ _____Fifth level____ _____
  12. 12. Questions ?Click to edit Master text styles____ __ ____ _____ ____ ______Second__________ levelThird level____ _____Fourth level_____ _____Fifth level____ _____
  13. 13. SensationalismClick to edit Master text styles____ __ ____ _____ ____ ______Second__________ levelThird level____ _____Fourth level_____ _____Fifth level____ _____
  14. 14. ChallengesClick to edit Master text styles____ __ ____ _____ ____ ______Second__________ levelThird level____ _____Fourth level_____ _____Fifth level____ _____
  15. 15. Text vs Rich MediaClick to edit Master text styles____ __ ____ _____ ____ ______Second__________ levelThird level____ _____Fourth level_____ _____Fifth level____ _____
  16. 16. Be Social ∞Click to edit Master text styles____ __ ____ _____ ____ ______Second__________ levelThird level____ _____Fourth level_____ _____Fifth level____ _____ Participate as a Peer!
  17. 17. Click to edit Master text styles____ __ ____ _____ ____ ______Second__________ levelThird level____ _____Fourth level_____ _____ How to measure Success?Fifth level____ _____
  18. 18. Metrics - Some Benchmarks Click to edit Master text styles ____ __ ____ _____ ____ ______■_____ Fans Total level Second_____ ■ Post Viewers □ _____ ThirdMisleading ____ level □ 10-25%■_____ level Fourth _____ Reach ■ People talking about it? □ level Fifth Misleading ____ _____ □ 4-7%■ Active Users ■ Post Views □ Daily (10-25%) □ Important but misleading □ Weekly ( 50%+) □ Monthly (90-100%+)
  19. 19. © Digital Vidya Evaluate this PageClick to edit Master text styles____ __ ____ _____ ____ ______Second__________ levelThird level____ _____Fourth level_____ _____Fifth level____ _____
  20. 20. © Digital VidyaClick to edit Master text styles____ __ ____ _____ ____ ______Second__________ levelThird level____ _____Fourth level_____ _____ Publishing GuidelinesFifth level____ _____
  21. 21. © Digital Vidya Maintain a PublishingMaintain a Publishing Pipeline Pipeline Examples: blogs, search engines, Stick to a frequency &Click to edit Masteretc ____ __________ __ ____ _____ styles content curators text scheduleSecond__________ levelThird level____ _____Fourth level_____ _____Fifth level Content____ _____ Tap Keep Content Publish as per Sources Inventory Schedule Don’t create content on a daily basis
  22. 22. © Digital Vidya Scalable Content is the Key!Click to edit Master text styles____ __ ____ _____ ____ ______ Fri Mon Tue Wed Thur Sat SunSecond_____ Exercise Case Study Puzzle_____ levelQuiz Humor Article PollThird level____ _____Fourth level_____ _____ ContestsFifth level____ _____ Festive Occasions News/Announcements
  23. 23. © Digital VidyaClick to edit Master text styles____ __ ____ _____ ____ ______Second__________ levelThird level____ _____Fourth level_____ _____Fifth level____ _____ Thank You!

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