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Facebook Marketing at Social Media Summit
 

Facebook Marketing at Social Media Summit

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Facebook Marketing session at Social Media Summit

Facebook Marketing session at Social Media Summit

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    Facebook Marketing at Social Media Summit Facebook Marketing at Social Media Summit Presentation Transcript

    • Click to edit Master text styles____ __ ____ _____ ____ ______Second__________ levelThird level____ _____Fourth level_____ _____Fifth level____ _____ Facebook Marketing
    • Click to edit Master text styles____ __ ____ _____ ____ ______Second__________ levelThird level____ _____Fourth level_____ _____Fifth level____ _____
    • Facebook Edge RankClick to edit Master text styles____ __ ____ _____ ____ ______Second__________ levelThird level____ _____Fourth level_____ _____Fifth level____ _____
    • # of Fans: Currency for Success!Click to edit Master text styles____ __ ____ _____ ____ ______Second__________ levelThird level____ _____Fourth level_____ _____Fifth level____ _____
    • Click to edit Master text styles____ __ ____ _____ ____ ______Second__________ levelThird level____ _____ Framework ExecutionFourth level_____ _____Fifth level____ _____ Framework
    • Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ Measure _____ level Publish Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ EngagePublish Content/Applications, engage people around it & measure your success in your SM objectives
    • Click to edit Master text styles____ __ ____ _____ ____ ______Second__________ levelThird level____ _____Fourth level_____ _____ What causes Engagement?Fifth level____ _____
    • Humor Click to edit Master text styles____ __ ____ _____ ____ ______Second__________ levelThird level____ _____Fourth level_____ _____Fifth level____ _____
    • Debate <|>Click to edit Master text styles____ __ ____ _____ ____ ______Second__________ levelThird level____ _____Fourth level_____ _____Fifth level____ _____
    • Breaking News!Click to edit Master text styles____ __ ____ _____ ____ ______Second__________ levelThird level____ _____Fourth level_____ _____Fifth level____ _____
    • Crowdsourcing Click to edit Master text styles____ __ ____ _____ ____ ______Second__________ levelThird level____ _____Fourth level_____ _____Fifth level____ _____
    • Questions ?Click to edit Master text styles____ __ ____ _____ ____ ______Second__________ levelThird level____ _____Fourth level_____ _____Fifth level____ _____
    • SensationalismClick to edit Master text styles____ __ ____ _____ ____ ______Second__________ levelThird level____ _____Fourth level_____ _____Fifth level____ _____
    • ChallengesClick to edit Master text styles____ __ ____ _____ ____ ______Second__________ levelThird level____ _____Fourth level_____ _____Fifth level____ _____
    • Text vs Rich MediaClick to edit Master text styles____ __ ____ _____ ____ ______Second__________ levelThird level____ _____Fourth level_____ _____Fifth level____ _____
    • Be Social ∞Click to edit Master text styles____ __ ____ _____ ____ ______Second__________ levelThird level____ _____Fourth level_____ _____Fifth level____ _____ Participate as a Peer!
    • Click to edit Master text styles____ __ ____ _____ ____ ______Second__________ levelThird level____ _____Fourth level_____ _____ How to measure Success?Fifth level____ _____
    • Metrics - Some Benchmarks Click to edit Master text styles ____ __ ____ _____ ____ ______■_____ Fans Total level Second_____ ■ Post Viewers □ _____ ThirdMisleading ____ level □ 10-25%■_____ level Fourth _____ Reach ■ People talking about it? □ level Fifth Misleading ____ _____ □ 4-7%■ Active Users ■ Post Views □ Daily (10-25%) □ Important but misleading □ Weekly ( 50%+) □ Monthly (90-100%+)
    • © Digital Vidya Evaluate this PageClick to edit Master text styles____ __ ____ _____ ____ ______Second__________ levelThird level____ _____Fourth level_____ _____Fifth level____ _____
    • © Digital VidyaClick to edit Master text styles____ __ ____ _____ ____ ______Second__________ levelThird level____ _____Fourth level_____ _____ Publishing GuidelinesFifth level____ _____
    • © Digital Vidya Maintain a PublishingMaintain a Publishing Pipeline Pipeline Examples: blogs, search engines, Stick to a frequency &Click to edit Masteretc ____ __________ __ ____ _____ styles content curators text scheduleSecond__________ levelThird level____ _____Fourth level_____ _____Fifth level Content____ _____ Tap Keep Content Publish as per Sources Inventory Schedule Don’t create content on a daily basis
    • © Digital Vidya Scalable Content is the Key!Click to edit Master text styles____ __ ____ _____ ____ ______ Fri Mon Tue Wed Thur Sat SunSecond_____ Exercise Case Study Puzzle_____ levelQuiz Humor Article PollThird level____ _____Fourth level_____ _____ ContestsFifth level____ _____ Festive Occasions News/Announcements
    • © Digital VidyaClick to edit Master text styles____ __ ____ _____ ____ ______Second__________ levelThird level____ _____Fourth level_____ _____Fifth level____ _____ Thank You!