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Facebook Marketing at Social Media Summit

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Facebook Marketing session at Social Media Summit

Facebook Marketing session at Social Media Summit

Published in: Education, Technology, Business
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  • 1. Click to edit Master text styles____ __ ____ _____ ____ ______Second__________ levelThird level____ _____Fourth level_____ _____Fifth level____ _____ Facebook Marketing
  • 2. Click to edit Master text styles____ __ ____ _____ ____ ______Second__________ levelThird level____ _____Fourth level_____ _____Fifth level____ _____
  • 3. Facebook Edge RankClick to edit Master text styles____ __ ____ _____ ____ ______Second__________ levelThird level____ _____Fourth level_____ _____Fifth level____ _____
  • 4. # of Fans: Currency for Success!Click to edit Master text styles____ __ ____ _____ ____ ______Second__________ levelThird level____ _____Fourth level_____ _____Fifth level____ _____
  • 5. Click to edit Master text styles____ __ ____ _____ ____ ______Second__________ levelThird level____ _____ Framework ExecutionFourth level_____ _____Fifth level____ _____ Framework
  • 6. Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ Measure _____ level Publish Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ EngagePublish Content/Applications, engage people around it & measure your success in your SM objectives
  • 7. Click to edit Master text styles____ __ ____ _____ ____ ______Second__________ levelThird level____ _____Fourth level_____ _____ What causes Engagement?Fifth level____ _____
  • 8. Humor Click to edit Master text styles____ __ ____ _____ ____ ______Second__________ levelThird level____ _____Fourth level_____ _____Fifth level____ _____
  • 9. Debate <|>Click to edit Master text styles____ __ ____ _____ ____ ______Second__________ levelThird level____ _____Fourth level_____ _____Fifth level____ _____
  • 10. Breaking News!Click to edit Master text styles____ __ ____ _____ ____ ______Second__________ levelThird level____ _____Fourth level_____ _____Fifth level____ _____
  • 11. Crowdsourcing Click to edit Master text styles____ __ ____ _____ ____ ______Second__________ levelThird level____ _____Fourth level_____ _____Fifth level____ _____
  • 12. Questions ?Click to edit Master text styles____ __ ____ _____ ____ ______Second__________ levelThird level____ _____Fourth level_____ _____Fifth level____ _____
  • 13. SensationalismClick to edit Master text styles____ __ ____ _____ ____ ______Second__________ levelThird level____ _____Fourth level_____ _____Fifth level____ _____
  • 14. ChallengesClick to edit Master text styles____ __ ____ _____ ____ ______Second__________ levelThird level____ _____Fourth level_____ _____Fifth level____ _____
  • 15. Text vs Rich MediaClick to edit Master text styles____ __ ____ _____ ____ ______Second__________ levelThird level____ _____Fourth level_____ _____Fifth level____ _____
  • 16. Be Social ∞Click to edit Master text styles____ __ ____ _____ ____ ______Second__________ levelThird level____ _____Fourth level_____ _____Fifth level____ _____ Participate as a Peer!
  • 17. Click to edit Master text styles____ __ ____ _____ ____ ______Second__________ levelThird level____ _____Fourth level_____ _____ How to measure Success?Fifth level____ _____
  • 18. Metrics - Some Benchmarks Click to edit Master text styles ____ __ ____ _____ ____ ______■_____ Fans Total level Second_____ ■ Post Viewers □ _____ ThirdMisleading ____ level □ 10-25%■_____ level Fourth _____ Reach ■ People talking about it? □ level Fifth Misleading ____ _____ □ 4-7%■ Active Users ■ Post Views □ Daily (10-25%) □ Important but misleading □ Weekly ( 50%+) □ Monthly (90-100%+)
  • 19. © Digital Vidya Evaluate this PageClick to edit Master text styles____ __ ____ _____ ____ ______Second__________ levelThird level____ _____Fourth level_____ _____Fifth level____ _____
  • 20. © Digital VidyaClick to edit Master text styles____ __ ____ _____ ____ ______Second__________ levelThird level____ _____Fourth level_____ _____ Publishing GuidelinesFifth level____ _____
  • 21. © Digital Vidya Maintain a PublishingMaintain a Publishing Pipeline Pipeline Examples: blogs, search engines, Stick to a frequency &Click to edit Masteretc ____ __________ __ ____ _____ styles content curators text scheduleSecond__________ levelThird level____ _____Fourth level_____ _____Fifth level Content____ _____ Tap Keep Content Publish as per Sources Inventory Schedule Don’t create content on a daily basis
  • 22. © Digital Vidya Scalable Content is the Key!Click to edit Master text styles____ __ ____ _____ ____ ______ Fri Mon Tue Wed Thur Sat SunSecond_____ Exercise Case Study Puzzle_____ levelQuiz Humor Article PollThird level____ _____Fourth level_____ _____ ContestsFifth level____ _____ Festive Occasions News/Announcements
  • 23. © Digital VidyaClick to edit Master text styles____ __ ____ _____ ____ ______Second__________ levelThird level____ _____Fourth level_____ _____Fifth level____ _____ Thank You!

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