Facebook Marketing for Customer Acquisition

1,140 views

Published on

Facebook has already crossed 1 Billion active users and brands such as Myntra, Kaya Skin Clinic are already generating over 20% of their revenue through Facebook. If you are interested in leveraging Facebook for customer acquisition, you will find this presentation relevant and insightful. You will gain practical insights about using Facebook to drive leads and sales for your organization through relevant Global and Indian Social Media success stories. Find more about Digital Vidya's upcoming Social Media Workshops at http://www.digitalvidya.com

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,140
On SlideShare
0
From Embeds
0
Number of Embeds
58
Actions
Shares
0
Downloads
41
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Facebook Marketing for Customer Acquisition

  1. 1. Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Leveraging Facebook Fourth level _____ _____ for Fifth level ____ _____ Customer Acquisitionwww.digitalvidya.com © Digital Vidya
  2. 2. Today’s Session ■  Opportunity of Facebook ______ Click to edit Master text styles ____ __ ____ _____ ____ Second_____ _____ level □  Pages Third Apps ____ level □  _____ Fourth level _____ _____ □  Ads Fifth level ____ _____ ■  Leveraging Facebook Advertising ■  Invite for our upcoming Trainingswww.digitalvidya.com © Digital Vidya
  3. 3. Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Why Facebook Marketing? Fifth level ____ _____www.digitalvidya.com © Digital Vidya
  4. 4. Click to edit Master text styles ____ __ ____ _____ ____ ______ “Only 20% of marketing budgets Second_____ _____ level Third level ____ _____ are typically spent on retention. Fourth level _____ _____ Fifth level ____ _____ Yet, in many cases, 75% of revenues comes from existing customers.” Source: Flip the Funnelwww.digitalvidya.com © Digital Vidya
  5. 5. Customer Acquisition Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ Influence Lead Salewww.digitalvidya.com © Digital Vidya
  6. 6. Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ Time Has Not Changedwww.digitalvidya.com © Digital Vidya
  7. 7. You are a You are a Brand! You ____ __ ____ You have a styles _____ Company! Professional! You are a ____ ______ Click to edit Master textFacebook don’t have an a Blog? You don’t have Email? don’t Second_____ _____ level Page? Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____www.digitalvidya.com © Digital Vidya
  8. 8. # of Fans: Currency for Success! Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____www.digitalvidya.com © Digital Vidya
  9. 9. Quiz Time! Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____www.digitalvidya.com © Digital Vidya
  10. 10. Facebook Edge Rank Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____www.digitalvidya.com © Digital Vidya
  11. 11. 25% Revenue through Facebook Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____www.digitalvidya.com © Digital Vidya
  12. 12. 25% Online Revenue through Facebook Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____www.digitalvidya.com © Digital Vidya
  13. 13. Over 20% All Sales through Facebook Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____www.digitalvidya.com © Digital Vidya
  14. 14. INR 1.5 Million Revenue/Month Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____www.digitalvidya.com © Digital Vidya
  15. 15. 30x ROI on FB Ads: 10k+ Tickets Sold Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____www.digitalvidya.com © Digital Vidya
  16. 16. Apps + Contest Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____www.digitalvidya.com © Digital Vidya
  17. 17. Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____www.digitalvidya.com © Digital Vidya
  18. 18. Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____www.digitalvidya.com © Digital Vidya
  19. 19. Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____www.digitalvidya.com © Digital Vidya
  20. 20. Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ Open Graph Applicationswww.digitalvidya.com © Digital Vidya
  21. 21. Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____www.digitalvidya.com © Digital Vidya
  22. 22. Dailymotion ■  In to edit Master text styles Click 2__ ____ 9 Millions ______ ____ months, _____ ____ Second_____ App to their _____ level People added Third level ____ _____ Timeline Fourth levelFacebook Visitors _____ _____ ■  6 Million Fifth level ____ _____ everyday ■  2 Million Stories Published back on Facebook everyday!www.digitalvidya.com © Digital Vidya
  23. 23. Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ Facebook Advertisingwww.digitalvidya.com © Digital Vidya
  24. 24. Facebook Ads Click to edit Master text styles ____ __ ____ _____ ____ ______ Promote Second_____Facebook Page _____ levelSome Facebook Page, event or Third level ____ _____ Application Fourth level _____ _____ Fifth level ____ _____ Your Ad FB User To your Website for Lead Generation & Saleswww.digitalvidya.com © Digital Vidya
  25. 25. Optimizing Ads for Success! Click to edit Master text styles ____ __ ____ _____ ____ ______ Advertiser A Advertiser B Second_____ _____ level Impressions 100 100 Third level Clicks ____ _____ 2 5 Fourth level (Rs) _____ _____ CPC 10 5 Fifth level ____ _____ Yield (Rs) 20 25 CTR (%) 2 5 CTR is the Key | 0.1% is Good CTRwww.digitalvidya.com © Digital Vidya
  26. 26. Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____www.digitalvidya.com © Digital Vidya
  27. 27. Instructor-led, Online Course Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ http://www.42inception.com/trainingswww.digitalvidya.com © Digital Vidya
  28. 28. Thank You! Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Invite for our upcoming Trainings Third level ____ _____ Training Delhi Mumbai Bangalore Fourth level _____ _____ Nov 20-21 Dec 4-5 Dec 18-19 ____ _____ Marketing Social Media Fifth level Advanced Facebook Marketing Online (Nov 24 - Dec 22) Special 15% Off (till Nov 9th): ‘15web’ http://www.digitalvidya.com /pradeepchopra /pradeepchopra /in/pradeepchoprawww.digitalvidya.com © Digital Vidya

×