Facebook Community-Building Malaysia

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Facebook Community-Building Malaysia

  1. 1. Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Community Building on Fifth level ____ _____ Facebookwww.digitalvidya.com 1 © Digital Vidya
  2. 2. Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ Time Has Not Changedwww.digitalvidya.com 2 © Digital Vidya
  3. 3. You are expected to Click to edit Master text stylesto ____ __ ____ You wereFacebookto You were expected _____ expected ____ ______ have aaa Blog. have Website. have Second_____ _____ level Page. Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ Hits (2000) > Likes (2010)www.digitalvidya.com 3 © Digital Vidya
  4. 4. # of Fans: Currency for Success! Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____www.digitalvidya.com 4 © Digital Vidya
  5. 5. Quiz Time! Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____www.digitalvidya.com 5 © Digital Vidya
  6. 6. Facebook Edge Rank Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____www.digitalvidya.com 6 © Digital Vidya
  7. 7. Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ Framework for Success!www.digitalvidya.com 7 © Digital Vidya
  8. 8. Community Objectives Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____www.digitalvidya.com 8 © Digital Vidya
  9. 9. Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____www.digitalvidya.com 9 © Digital Vidya
  10. 10. Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____www.digitalvidya.com 10 © Digital Vidya
  11. 11. 30x ROI on FB Ads: 10k+ Tickets Sold Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____www.digitalvidya.com 11 © Digital Vidya
  12. 12. Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____www.digitalvidya.com 12 © Digital Vidya
  13. 13. Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____www.digitalvidya.com 13 © Digital Vidya
  14. 14. Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____www.digitalvidya.com 14 © Digital Vidya
  15. 15. Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____www.digitalvidya.com 15 © Digital Vidya
  16. 16. Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____www.digitalvidya.com 16 © Digital Vidya
  17. 17. Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____www.digitalvidya.com 17 © Digital Vidya
  18. 18. Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ What are your objectives?www.digitalvidya.com 18 © Digital Vidya
  19. 19. Community Objectives Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ Who are they? What’s in it for them?www.digitalvidya.com 19 © Digital Vidya
  20. 20. Positioning Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____www.digitalvidya.com 20 © Digital Vidya
  21. 21. Positioning Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____www.digitalvidya.com 21 © Digital Vidya
  22. 22. Positioning Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____www.digitalvidya.com 22 © Digital Vidya
  23. 23. Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Who’s your TG? What can you Fourth level _____ _____ Fifth level ____ _____ offer to them on Facebook?www.digitalvidya.com 23 © Digital Vidya
  24. 24. Community Objectives Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Engage Fourth level _____ _____ Fifth level ____ _____ Who are they? What’s in it for them? ?www.digitalvidya.com 24 © Digital Vidya
  25. 25. Engagement Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ Key to Success on Facebook!www.digitalvidya.com 25 © Digital Vidya
  26. 26. Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ What causes Engagement? Fifth level ____ _____www.digitalvidya.com 26 © Digital Vidya
  27. 27. Humor  Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ Guess this Social Media Channel?www.digitalvidya.com 27 © Digital Vidya
  28. 28. Debate <|> Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____www.digitalvidya.com 28 © Digital Vidya
  29. 29. Breaking News! Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____www.digitalvidya.com 29 © Digital Vidya
  30. 30. Crowdsourcing  Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____www.digitalvidya.com 30 © Digital Vidya
  31. 31. Questions ? Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____www.digitalvidya.com 31 © Digital Vidya
  32. 32. Sensationalism Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____www.digitalvidya.com 32 © Digital Vidya
  33. 33. Educate + Entertain Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____www.digitalvidya.com 33 © Digital Vidya
  34. 34. Text vs Rich Media Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____www.digitalvidya.com 34 © Digital Vidya
  35. 35. Apps + Contest Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____www.digitalvidya.com 35 © Digital Vidya
  36. 36. Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____www.digitalvidya.com 36 © Digital Vidya
  37. 37. Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____www.digitalvidya.com 37 © Digital Vidya
  38. 38. Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____www.digitalvidya.com 38 © Digital Vidya
  39. 39. Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ Open Graph Applicationswww.digitalvidya.com 39 © Digital Vidya
  40. 40. Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____www.digitalvidya.com 40 © Digital Vidya
  41. 41. Dailymotion ■ In to edit Master text Click 2__ ____ 9 Million styles ____ months, _____ ____ ______ Second_____ App to their _____ level People added Third level ____ _____ Timeline Fourth levelFacebook Visitors _____ _____ ■ 6 Million Fifth level ____ _____ everyday ■ 2 Million Stories Published back on Facebook everyday!www.digitalvidya.com 41 © Digital Vidya
  42. 42. Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ What’s your engagement plan? Fourth level _____ _____ Fifth level ____ _____www.digitalvidya.com 42 © Digital Vidya
  43. 43. Community Objectives Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Engage Fourth level _____ _____ Fifth level ____ _____ Who are they? What’s in it for them? ?www.digitalvidya.com 43 © Digital Vidya
  44. 44. Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ What’s your publishing plan? Fourth level _____ _____ Fifth level ____ _____www.digitalvidya.com 44 © Digital Vidya
  45. 45. Community Objectives Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Engage Fourth level _____ _____ Fifth level ____ _____ Who are they? What’s in it for them? ? Promotewww.digitalvidya.com 45 © Digital Vidya
  46. 46. Facebook Offers Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____www.digitalvidya.com 46 © Digital Vidya
  47. 47. Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ How will you promote?www.digitalvidya.com 47 © Digital Vidya
  48. 48. Community Objectives Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Engage Fourth level _____ _____ Fifth level ____ _____ Who are they? What’s in it for them? ? Promotewww.digitalvidya.com 48 © Digital Vidya
  49. 49. Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ How to measure Success? Fifth level ____ _____www.digitalvidya.com 49 © Digital Vidya
  50. 50. Facebook Insights Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____www.digitalvidya.com 50 © Digital Vidya
  51. 51. Who’s Engaging? Fans to edit Master text styles Click __ ____ _____ ____ ______ ____ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Reach level Fifth _____ ____Talking About Thiswww.digitalvidya.com 51 © Digital Vidya
  52. 52. Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ Key Takeaways!www.digitalvidya.com 52 © Digital Vidya
  53. 53. Scalable Content is the Key! Click to edit Master text styles ____ __ ____ _____ ____ ______ Fri Mon Tue Wed Thur Sat Sun Second_____ Exercise Case Study Puzzle _____ levelQuiz Humor Article Poll Third level ____ _____ Fourth level _____ _____ Contests Fifth level ____ _____ Festive Occasions News/Announcementswww.digitalvidya.com 53 © Digital Vidya
  54. 54. Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ Thank You!www.digitalvidya.com 54 © Digital Vidya

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