Your SlideShare is downloading. ×
0
Click to edit Master text styles      ____ __ ____ _____ ____ ______      Second_____      _____ level      Third level   ...
Click to edit Master text styles      ____ __ ____ _____ ____ ______      Second_____      _____ level      Third level   ...
Click to edit Master text styles      ____ __ ____ _____ ____ ______      Second_____      _____ level      ____ _____ the...
© Digital VidyaFacebook Toolset for BusinessesClick to edit Master text styles____ __ ____ _____ ____ Organic Reach on Fac...
Click to edit Master text styles      ____ __ ____ _____ ____ ______      Second_____      _____ level      Third level   ...
© Digital VidyaClick to edit Master text styles____ __ ____ _____ ____ ______Second__________ levelThird level____ _____Fo...
© Digital VidyaClick to edit Master text styles____ __ ____ _____ ____ ______Second__________ levelThird level____ _____Fo...
© Digital VidyaClick to edit Master text styles____ __ ____ _____ ____ ______Second__________ levelThird level____ _____Fo...
Click to edit Master text styles      ____ __ ____ _____ ____ ______      Second_____      _____ level      ThirdHow is co...
Facebook Edge Rank      Click to edit Master text styles      ____ __ ____ _____ ____ ______      Second_____      _____ l...
# of Fans, not a currency of Success      Click to edit Master text styles      ____ __ ____ _____ ____ ______      Second...
© Digital Vidya       How to Build Engagement?Click to edit Master text styles____ __ ____ _____ ____ ______   What you wa...
Click to edit Master text styles      ____ __ ____ _____ ____ ______      Second_____      _____ level      Third level   ...
Humor J      Click to edit Master text styles      ____ __ ____ _____ ____ ______      Second_____      _____ level      ...
Debate <|>      Click to edit Master text styles      ____ __ ____ _____ ____ ______      Second_____      _____ level    ...
Breaking News!      Click to edit Master text styles      ____ __ ____ _____ ____ ______      Second_____      _____ level...
Crowdsourcing ¤      Click to edit Master text styles      ____ __ ____ _____ ____ ______      Second_____      _____ lev...
Questions ?      Click to edit Master text styles      ____ __ ____ _____ ____ ______      Second_____      _____ level   ...
Sensationalism      Click to edit Master text styles      ____ __ ____ _____ ____ ______      Second_____      _____ level...
Challenges      Click to edit Master text styles      ____ __ ____ _____ ____ ______      Second_____      _____ level    ...
Text vs Rich Media      Click to edit Master text styles      ____ __ ____ _____ ____ ______      Second_____      _____ l...
Be Social ∞      Click to edit Master text styles      ____ __ ____ _____ ____ ______      Second_____      _____ level   ...
Click to edit Master text styles      ____ __ ____ _____ ____ ______      Second_____      _____ level      Third level   ...
Do not take content lightly      Click to edit Master text styles      ____ __ ____ _____ ____ ______      Second_____    ...
Manage a publishing pipeline      Maintain a Publishing Pipeline       Examples: blogs, search engines,   Stick to a frequ...
Publish as per guidelines    Click to edit Master text styles    ____ __ ____ _____ ____ ______    Second_____    _____ le...
Personalize your content      Click to edit Master text styles      ____ __ ____ _____ ____ ______      Second_____      _...
© Digital VidyaOptimize your Posts, ongoinglyClick to edit Master text styles____ __ ____ _____ ____ ______Second_________...
Scalable content is the key!      Click to edit Master text styles      ____ __ ____ _____ ____ ______ Fri       Mon      ...
Click to edit Master text styles      ____ __ ____ _____ ____ ______      Second_____      _____ level      Third level   ...
Evaluate Facebook Pages      Click to edit Master text styles      ____ __ ____ _____ ____ ______      Second_____      __...
Page Metrics    ■  Total Fans (Likes)     Click to edit Master text styles      ____ __ ____ _____ ____ ______        □  M...
© Digital VidyaClick to edit Master text styles____ __ ____ _____ ____ ______Second__________ levelThird level____ _____Fo...
© Digital Vidya     Apps: Contest, Sweepstakes, Giveaways  Click to edit Master text styles  ____ __ ____ _____ ____ _____...
© Digital Vidya                  ICICI BankClick to edit Master text styles____ __ ____ _____ ____ ______Second__________ ...
© Digital Vidya        Facebook Open Graph AppClick to edit Master text styles____ __ ____ _____ ____ ______Second________...
© Digital Vidya     Facebook Open Graph AppsClick to edit Master text styles____ __ ____ _____ ____ ______Second__________...
Click to edit Master text styles      ____ __ ____ _____ ____ ______      Second_____      _____ level      Third level   ...
© Digital VidyaClick to edit Master text styles____ __ ____ _____ ____ ______Second__________ levelThird level____ _____Fo...
© Digital VidyaClick to edit Master text styles____ __ ____ _____ ____ ______Second__________ levelThird level____ _____Fo...
© Digital Vidya        Dailymotion – Case Study■  In to edit Master text stylesClick 2__ ____ 9 Millions __________ months...
Click to edit Master text styles      ____ __ ____ _____ ____ ______      Second_____      _____ level      Third level   ...
© Digital VidyaFacebook AdsClick to edit Master text styles____ __ ____ _____ ____ ______                                 ...
© Digital Vidya               Types of Facebook AdsClick to edit Master text styles____ __ ____ _____ ____ ______Second___...
© Digital Vidya           Face book Ads- Model■  CPC edit Master text stylesClick to – ____ _____ ____ __________ __ (Cost...
© Digital VidyaAd TargetingClick to edit Master text styles____ __ ____ _____ ____ ______Second__________ levelThird level...
© Digital Vidya     Interest Targeting on Facebook                                      ■  Higher accuracy rates     Click...
© Digital VidyaKey Takeaways■  Facebook Page:Click to edit Master text styles____ __ ____ _____ ____ ______Second_____ is ...
© Digital VidyaClick to edit Master text styles____ __ ____ _____ ____ ______Second__________ levelThird level____ _____Fo...
Upcoming SlideShare
Loading in...5
×

Demystifying Community Building on Social Media (Facebook)

3,994

Published on

Building a Community on Social Media (Facebook) is both Science & Art. You can leverage Facebook Community for Brand Building, Customer Engagement and Online Lead Generation. Learn to master the Art n Science of Facebook Community Building.

Published in: Business, Economy & Finance

Transcript of "Demystifying Community Building on Social Media (Facebook)"

  1. 1. Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Community Building on Facebook Fifth level ____ _____© Digital Vidya www.digitalvidya.com
  2. 2. Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ http://bit.ly/Derek_Sivers© Digital Vidya www.digitalvidya.com
  3. 3. Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level ____ _____ the opportunity What’s Third level for Your Fourth level _____ _____ Fifth level ____ _____ Business?© Digital Vidya www.digitalvidya.com
  4. 4. © Digital VidyaFacebook Toolset for BusinessesClick to edit Master text styles____ __ ____ _____ ____ Organic Reach on Facebook. This is ___________Pages,Second_____ level the way Businesses can create a rather Groups & Events permanent presence on Facebook.Third level____ _____Fourth level_____ _____Fifth level____ _____ Paid reach on Facebook. Allows Ads targeting based on demography, geography, interests etc. Primarily for Viral Reach. It has created Applications some large success stories including Zynga, Instagram, Pinterest etc.
  5. 5. Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ FourthWhy create Facebook _____ level _____ Page? Fifth level ____ _____© Digital Vidya www.digitalvidya.com
  6. 6. © Digital VidyaClick to edit Master text styles____ __ ____ _____ ____ ______Second__________ levelThird level____ _____Fourth level_____ _____Fifth level____ _____
  7. 7. © Digital VidyaClick to edit Master text styles____ __ ____ _____ ____ ______Second__________ levelThird level____ _____Fourth level_____ _____Fifth level____ _____
  8. 8. © Digital VidyaClick to edit Master text styles____ __ ____ _____ ____ ______Second__________ levelThird level____ _____Fourth level_____ _____Fifth level____ _____
  9. 9. Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level ThirdHow is content consumed ____ level _____ on Fourth level _____ _____ Fifth level ____ _____ Facebook Page?© Digital Vidya www.digitalvidya.com
  10. 10. Facebook Edge Rank Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____© Digital Vidya www.digitalvidya.com
  11. 11. # of Fans, not a currency of Success Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____© Digital Vidya www.digitalvidya.com
  12. 12. © Digital Vidya How to Build Engagement?Click to edit Master text styles____ __ ____ _____ ____ ______ What you want to talk?Second__________ levelThird level____ _____Fourth level_____ _____ What users want?Fifth level____ _____ What users engage with?
  13. 13. Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Which conversations cause Fourth level _____ _____ Fifth level ____ _____ Engagement?© Digital Vidya www.digitalvidya.com
  14. 14. Humor J Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____© Digital Vidya www.digitalvidya.com
  15. 15. Debate <|> Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____© Digital Vidya www.digitalvidya.com
  16. 16. Breaking News! Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____© Digital Vidya www.digitalvidya.com
  17. 17. Crowdsourcing ¤ Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____© Digital Vidya www.digitalvidya.com
  18. 18. Questions ? Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____© Digital Vidya www.digitalvidya.com
  19. 19. Sensationalism Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____© Digital Vidya www.digitalvidya.com
  20. 20. Challenges Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____© Digital Vidya www.digitalvidya.com
  21. 21. Text vs Rich Media Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____© Digital Vidya www.digitalvidya.com
  22. 22. Be Social ∞ Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ Participate as a Peer!© Digital Vidya www.digitalvidya.com
  23. 23. Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ _____ _____ Manage Facebook How to Fourth level Page? Fifth level ____ _____© Digital Vidya www.digitalvidya.com
  24. 24. Do not take content lightly Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Content is still the King Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ It’s the seed all your conversations grow from. Content easily accounts for more than 80% of Social Media effort© Digital Vidya www.digitalvidya.com
  25. 25. Manage a publishing pipeline Maintain a Publishing Pipeline Examples: blogs, search engines, Stick to a frequency & Click to edit Masteretc ____ ______ ____ __ ____ _____ styles content curators text schedule Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level Content ____ _____ Tap Keep Content Publish as per Sources Inventory Schedule Don’t create content on a daily basis© Digital Vidya www.digitalvidya.com
  26. 26. Publish as per guidelines Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____You Fourth levelwinners through _____ _____ must not notifyFacebook, levelas through Facebook Fifth such ____ _____messages, chat, or posts on profiles(timelines) or Pages. https://www.facebook.com/promotions_guidelines.php© Digital Vidya www.digitalvidya.com
  27. 27. Personalize your content Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____© Digital Vidya www.digitalvidya.com
  28. 28. © Digital VidyaOptimize your Posts, ongoinglyClick to edit Master text styles____ __ ____ _____ ____ ______Second__________ levelThird level____ _____Fourth level_____ _____Fifth level____ _____
  29. 29. Scalable content is the key! Click to edit Master text styles ____ __ ____ _____ ____ ______ Fri Mon Tue Wed Thur Sat Sun Second_____ Exercise Case Study Puzzle _____ levelQuiz Humor Article Poll Third level ____ _____ Fourth level _____ _____ Contests Fifth level ____ _____ Festive Occasions News/Announcements© Digital Vidya www.digitalvidya.com
  30. 30. Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level to evaluate a Facebook How _____ _____ Page? Fifth level ____ _____© Digital Vidya www.digitalvidya.com
  31. 31. Evaluate Facebook Pages Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____© Digital Vidya www.digitalvidya.com
  32. 32. Page Metrics ■  Total Fans (Likes) Click to edit Master text styles ____ __ ____ _____ ____ ______ □  Misleading (Evaluate Engagement) Second_____ _____ level Third level ____ _____ Fourth level _____ _____ ■ ____ _____ Fifth leveltalking about this People □  (Evaluate %age contribution from new fans )© Digital Vidya www.digitalvidya.com
  33. 33. © Digital VidyaClick to edit Master text styles____ __ ____ _____ ____ ______Second__________ levelThird level____ _____Fourth level_____ _____ Facebook ApplicationsFifth level____ _____
  34. 34. © Digital Vidya Apps: Contest, Sweepstakes, Giveaways Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____20K+ votes in a month campaign, 50 % spurt in Normaderm sales
  35. 35. © Digital Vidya ICICI BankClick to edit Master text styles____ __ ____ _____ ____ ______Second__________ levelThird level____ _____Fourth level_____ _____Fifth level____ _____
  36. 36. © Digital Vidya Facebook Open Graph AppClick to edit Master text styles____ __ ____ _____ ____ ______Second__________ levelThird level____ _____Fourth level_____ _____Fifth level____ _____
  37. 37. © Digital Vidya Facebook Open Graph AppsClick to edit Master text styles____ __ ____ _____ ____ ______Second__________ levelThird level____ _____Fourth level_____ _____Fifth level____ _____
  38. 38. Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ How does it really work?© Digital Vidya www.digitalvidya.com
  39. 39. © Digital VidyaClick to edit Master text styles____ __ ____ _____ ____ ______Second__________ levelThird level____ _____Fourth level_____ _____Fifth level____ _____
  40. 40. © Digital VidyaClick to edit Master text styles____ __ ____ _____ ____ ______Second__________ levelThird level____ _____Fourth level_____ _____Fifth level____ _____
  41. 41. © Digital Vidya Dailymotion – Case Study■  In to edit Master text stylesClick 2__ ____ 9 Millions __________ months, _____ ____Second__________ level People added App to thereThird level____ _____ TimelineFourth levelFacebook Visitors_____ _____■  6 MillionFifth level____ _____ everyday■  2 Million Stories Published back on Facebok everyday!
  42. 42. Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Facebook Ads Fifth level ____ _____© Digital Vidya www.digitalvidya.com
  43. 43. © Digital VidyaFacebook AdsClick to edit Master text styles____ __ ____ _____ ____ ______ PromoteSecond_____Facebook Page_____ levelSome Facebook Page, event orThird level____ _____ ApplicationFourth level_____ _____Fifth level____ _____ Your Ad FB User Over to your website for lead generation and sales
  44. 44. © Digital Vidya Types of Facebook AdsClick to edit Master text styles____ __ ____ _____ ____ ______Second__________ level Page Ad EventThird level____ _____ Sponsored Story AdFourth level_____ _____Fifth level____ _____ Application A specific post Ad Sponsored Story - A specific post External URL
  45. 45. © Digital Vidya Face book Ads- Model■  CPC edit Master text stylesClick to – ____ _____ ____ __________ __ (Cost Per Click)Second__________ level □  Bidding AmountThird Budget____ level □  _____Fourth levelAudience_____ _____ □  TargetFifth level____Ad Performance □  _____■  CPM – (Cost Per 1000 Impressions) □  Target Audience □  Budget
  46. 46. © Digital VidyaAd TargetingClick to edit Master text styles____ __ ____ _____ ____ ______Second__________ levelThird level____ _____Fourth level_____ _____Fifth level____ _____
  47. 47. © Digital Vidya Interest Targeting on Facebook ■  Higher accuracy rates Click to edit Master text styles ____ __ ____ _____ ____ ______ compared to online Second_____ _____ level industry averages Third level ____ _____ Fourth level _____ _____ ■  For Broad Targeting, 95% Fifth level ____ _____ accuracy, compared to an industry average of 72% ■  For Narrow Targeting, 90% accuracy compared to an industry average of 35%*Source: As published on http://1.usa.gov/M5sO2l
  48. 48. © Digital VidyaKey Takeaways■  Facebook Page:Click to edit Master text styles____ __ ____ _____ ____ ______Second_____ is key to success on Facebook_____ level □  EngagementThird To evaluate Facebook page, you will have to evaluate reach as____ level □  _____Fourth level engagement well as_____ _____ □  _____Fifth level content baskets for long terms ROI of Facebook page____Think■  Facebook Applications: □  Increase effectiveness on Facebook Ads □  Build Viral Traffic■  Facebook Ads: □  Interest & Demographic Targeted Ads give good results on Face book
  49. 49. © Digital VidyaClick to edit Master text styles____ __ ____ _____ ____ ______Second__________ levelThird level____ _____Fourth level_____ _____Fifth level____ _____ Thank You!
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×