For Customer Acquisition
Why care about Social Media?
“Only 20% of marketing budgets
are typically spent on retention.
Yet, in many cases, 75% of
revenues comes from existing
Source: Flip the Funnel
How many users are on Facebook from
Over 20% All Sales through Facebook
25% Revenue through Facebook
30x ROI on FB Ads: 10k+ Tickets Sold
Google Adwords vs Facebook Ads
• Adwords: intent => higher conversion
• Facebook: targeting
• Facebook: early mover advantage
Opportunity of Targeting on Facebook
• Relationship Status
• Social Connection on Facebook
• Email, Phone or Userid
Exercise: Time to create your
Facebook Advertising Strategy!
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