www.digitalvidya.com
Facebook Advertising
For Customer Acquisition
www.digitalvidya.com
Why care about Social Media?
www.digitalvidya.com
“Only 20% of marketing budgets
are typically spent on retention.
Yet, in many cases, 75% of
revenues ...
www.digitalvidya.com
Customer Acquisition
Influence
Lead
Sale
www.digitalvidya.com
Quiz Time!
How many users are on Facebook from
India?
www.digitalvidya.com
Over 20% All Sales through Facebook
www.digitalvidya.com
25% Revenue through Facebook
www.digitalvidya.com
30x ROI on FB Ads: 10k+ Tickets Sold
www.digitalvidya.com
Google Adwords vs Facebook Ads
•  Adwords: intent => higher conversion
•  Facebook: targeting
•  Face...
www.digitalvidya.com
Opportunity of Targeting on Facebook
•  Age
•  Location
•  Gender
•  Interest
•  Relationship Status
...
www.digitalvidya.com
Custom Audience: Email/Phone/UID
www.digitalvidya.com
Interest Targeting on Facebook
www.digitalvidya.com
Retargeting on Facebook
www.digitalvidya.com
Landing Page
www.digitalvidya.com
Exercise: Time to create your
Facebook Advertising Strategy!
www.digitalvidya.com
Let’s continue this conversation…
@PradeepChopra
On Social Media Off Social Media
pradeep@digitalvidy...
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Facebook Advertising for Customer Acquisition

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Care about Facebook for Lead Generation & Sales? Leverage the opportunity of Facebook Advertising to transform your business growth.

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Facebook Advertising for Customer Acquisition

  1. 1. www.digitalvidya.com Facebook Advertising For Customer Acquisition
  2. 2. www.digitalvidya.com Why care about Social Media?
  3. 3. www.digitalvidya.com “Only 20% of marketing budgets are typically spent on retention. Yet, in many cases, 75% of revenues comes from existing customers.” Source: Flip the Funnel
  4. 4. www.digitalvidya.com Customer Acquisition Influence Lead Sale
  5. 5. www.digitalvidya.com Quiz Time! How many users are on Facebook from India?
  6. 6. www.digitalvidya.com Over 20% All Sales through Facebook
  7. 7. www.digitalvidya.com 25% Revenue through Facebook
  8. 8. www.digitalvidya.com 30x ROI on FB Ads: 10k+ Tickets Sold
  9. 9. www.digitalvidya.com Google Adwords vs Facebook Ads •  Adwords: intent => higher conversion •  Facebook: targeting •  Facebook: early mover advantage
  10. 10. www.digitalvidya.com Opportunity of Targeting on Facebook •  Age •  Location •  Gender •  Interest •  Relationship Status •  Social Connection on Facebook •  Occupation •  Education •  Email, Phone or Userid
  11. 11. www.digitalvidya.com Custom Audience: Email/Phone/UID
  12. 12. www.digitalvidya.com Interest Targeting on Facebook
  13. 13. www.digitalvidya.com Retargeting on Facebook
  14. 14. www.digitalvidya.com Landing Page
  15. 15. www.digitalvidya.com Exercise: Time to create your Facebook Advertising Strategy!
  16. 16. www.digitalvidya.com Let’s continue this conversation… @PradeepChopra On Social Media Off Social Media pradeep@digitalvidya.com Thanks for Listening! Become Social Media Certified Professional http://www.digitalvidya.com

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