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Digital Marketing Orientation

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  • 1. © Digital Vidya Welcome!Digital MarketingBootcamp www.digitalvidya.com
  • 2. © Digital VidyaLet us Introduce! www.digitalvidya.com
  • 3. © Digital Vidyawww.digitalvidya.com
  • 4. © Digital VidyaFights, Discussions, Arguments www.digitalvidya.com
  • 5. © Digital VidyaLess of Answers, more of Questions www.digitalvidya.com
  • 6. © Digital VidyaLot of food for your brain… www.digitalvidya.com
  • 7. © Digital VidyaIt’s not the End... www.digitalvidya.com
  • 8. © Digital VidyaAnd of course… www.digitalvidya.com
  • 9. © Digital Vidya Schedule (Day 1)Time Session 9:00 Discussion over Tea/Coffee 9:30 Digital Marketing Orientation11:00 Discussion over Tea/Coffee11:30 Search Engine Marketing & Analytics12:30 Search Engine Optimization(SEO) 1:30 Lunch Break 2:15 Opportunities offered by Social Media 3:30 Discussion over Tea/Coffee 4:00 Demystifying Community Building on Facebook www.digitalvidya.com
  • 10. © Digital Vidya Schedule (Day 2)Time Session 9:00 Discussion over Tea/Coffee 9:30 Twitter: The Jewel in the Social Media Marketing Crown 11:00 Discussion over Tea/Coffee 11:30 LinkedIn for B2B Lead Gen & Personal Branding 1:15 Lunch Break 2:00 How to create Social Media Marketing Strategy? 4:00 Discussion over Tea/Coffee 4:00 Q & A and How to measure ROI of Social Media? 5:00 Feedback, Recap & Structure for Continuous Learning www.digitalvidya.com
  • 11. © Digital VidyaYou can start experiencing Now! #DVCamp www.digitalvidya.com
  • 12. © Digital Vidya Let’s Connect Now!http://facebook.com/digitalvidya http://twitter.com/mydigitalvidya http://linkd.in/dv-grp www.digitalvidya.com
  • 13. © Digital VidyaYou can start experiencing Now! #DVCamp www.digitalvidya.com
  • 14. © Digital Vidya Digital Media Paradigm Networking and Communication platform Content Sharing Platform WebsiteSearch Engines/Online Portals www.digitalvidya.com
  • 15. © Digital VidyaWhat is Digital Marketing? www.digitalvidya.com
  • 16. © Digital VidyaWhat is Social Media Marketing? www.digitalvidya.com
  • 17. © Digital Vidya Social Media turns communication intointeractive dialogues www.digitalvidya.com
  • 18. © Digital VidyaDigital Marketing in 3 Words www.digitalvidya.com
  • 19. © Digital VidyaDigital Marketing Paradigm in “B2B Business” www.digitalvidya.com
  • 20. © Digital VidyaObjective: Lead Generation Digital Media Impressions Visitors Leads Sales Again a Restricted View www.digitalvidya.com
  • 21. © Digital VidyaB2B Business Paradigm Lead Generation www.digitalvidya.com
  • 22. © Digital VidyaB2B Business Paradigm Longer Sales Cycle Multiple Touch Points Phased Approach Rationalized Decision Process www.digitalvidya.com
  • 23. © Digital Vidya B2B Business Paradigm Multiple People Multiple Searches Multiple ConcernsMultiple Decision Makers/Influencers www.digitalvidya.com
  • 24. © Digital Vidyawww.digitalvidya.com
  • 25. © Digital VidyaAnother view: Lead Generation Case Studies Webinars Articles/White Papers Acquisition Acquisition Leads Leads Acquisition Sales Sales Leads Retention Retention Sales Retention Free Product Tours Request for Proposal Acquisition Acquisition Leads Leads Sales Sales Retention Retention Sales www.digitalvidya.com
  • 26. © Digital VidyaObjective: Branding Digital Media Another media Increase Reach Restricted View www.digitalvidya.com
  • 27. © Digital VidyaDigital offers better and long lasting ROI! vs Permission Interruption Public Relations Public RelationshipsTalk to Journalists (Professionals) Talks to Customers (People) One-to-Many One-to-One & One-to-Many Control the Brand Manage the Brand Push the Message Engage the Community Speak as a Spokesman Speak as a Peer www.digitalvidya.com
  • 28. © Digital Vidyawww.digitalvidya.com
  • 29. © Digital VidyaSEO Vs SEM Vs SMM www.digitalvidya.com
  • 30. © Digital VidyaB2B Case Studies www.digitalvidya.com
  • 31. © Digital Vidyawww.digitalvidya.com
  • 32. © Digital Vidyawww.digitalvidya.com
  • 33. © Digital VidyaAmerican Express – Open Forum Unique visitors increased by from 160K to 1 M in 1 yr. www.digitalvidya.com
  • 34. © Digital Vidyawww.digitalvidya.com
  • 35. © Digital VidyaBusiness Objectives www.digitalvidya.com
  • 36. © Digital VidyaApproach/Strategy www.digitalvidya.com
  • 37. © Digital VidyaSuccess Achieved www.digitalvidya.com
  • 38. © Digital VidyaSuccess Achieved www.digitalvidya.com
  • 39. © Digital Vidya Success Achieved•••• www.digitalvidya.com
  • 40. © Digital VidyaThank You! www.digitalvidya.com