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Digital Marketing Case Study - Aircel (Save Our Tigers)

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Digital Marketing Case Study - Aircel (Save Our Tigers Campaign)

Digital Marketing Case Study - Aircel (Save Our Tigers Campaign)

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  • 1. © Digital Vidya Digital Marketing Bootcamp Case Study - Aircel “Save Our Tigers” www.digitalvidya.com
  • 2. © Digital Vidya www.digitalvidya.com
  • 3. © Digital Vidya www.digitalvidya.com
  • 4. © Digital Vidya Aircel Brand Campaigns •  Telecom company’s biggest ad spenders •  Loyalty to phone numbers not companies •  Promotions dominate ad stories •  Late entrant in the upcountry markets •  Launched on the platform of “services beyond mobility” •  Wooing young TG www.digitalvidya.com
  • 5. © Digital Vidya Brief to Agency •  Creative idea that will raise awareness •  A brand campaign that is interactive •  Lifecycle beyond a campaign burst •  Create a 360 campaign www.digitalvidya.com
  • 6. © Digital Vidya www.digitalvidya.com
  • 7. © Digital Vidya Desired Results •  70,000 registrations on Microsite •  5000 followers on Twitter •  10,000 followers on Facebook •  All call-to-action to land online •  Generate PR hype www.digitalvidya.com
  • 8. © Digital Vidya www.digitalvidya.com
  • 9. © Digital Vidya www.digitalvidya.com
  • 10. © Digital Vidya www.digitalvidya.com
  • 11. © Digital Vidya www.digitalvidya.com
  • 12. © Digital Vidya www.digitalvidya.com
  • 13. © Digital Vidya Actual Results •  Over 200,000 registrations on the microsite •  Fan following online (FB, Twitter) crosses 225,000 •  Traffic to the microsite touches 2.2 m •  Brand awareness zooms ahead •  Becomes people campaign •  Media and celebrities jump-in making it bigger www.digitalvidya.com
  • 14. © Digital Vidya Thank You! Want to leverage SMM for your Business? Join us in our next Bootcamp www.digitalvidya.com twitter.com/mydigitalvidya | facebook.com/digitalvidya | info@digitalvidya.com www.digitalvidya.com