© Digital VidyaClick to edit Master text styles____ __ ____ _____ ____ ______Second__________ levelThird level____ _____Fo...
© Digital VidyaToday’s Session Outline•____ __ ____ _____ ____ ______Click to Businesses text using Facebook Advertisement...
© Digital VidyaWhy Businesses use Facebook Ads?Click to edit Master text styles____ __ ____ _____ ____ ______             ...
© Digital Vidya Reach of Facebook AdsIn____to edit Master text styles Click __ ____ _____ ____ ______  US Second_____ in U...
© Digital VidyaType of Facebook AdsClick to edit Master text styles____ __ ____ _____ ____ ______Second__________ levelThi...
© Digital VidyaFacebook Ads Pricing Model•____ __ (Cost Per text stylesClick to – ____ _____ ____ ______   CPC edit Master...
© Digital VidyaAd TargetingClick to edit Master text styles____ __ ____ _____ ____ ______Second__________ levelThird level...
© Digital Vidya Interest Targeting on Facebook                                  • Higher accuracy rates Click to edit Mast...
© Digital VidyaOptimization Tips•____ not ____ _____ ____ ______Click to edit Master text9styles   Do __ run ads after PMS...
© Digital Vidya                   Thank You!Click to edit Master text styles____ __ ____ _____ ____ ______Second__________...
© Digital VidyaLearn Facebook MarketingClick to edit Master text styles____ __ ____ _____ ____ ______Second__________ leve...
© Digital VidyaLearn Social Media MarketingClick to edit Master text styles ____ __ ____ _____ ____ ______Second_____ ____...
© Digital VidyaNext WebinarClick to edit Master text styles____ __ ____ _____ ____ ______Second_____ Your Web Traffic Go V...
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Demystifying Facebook Advertising

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Interested in leveraging Facebook Advertising for Brand Building, Lead Generation and Sales? You will find this deck relevant and useful to learn about exploiting the opportunity of Facebook Ads for your organization.

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Demystifying Facebook Advertising

  1. 1. © Digital VidyaClick to edit Master text styles____ __ ____ _____ ____ ______Second__________ levelThird level____ _____Fourth level_____ _____ DemystifyingFifth level____ _____ Facebook Advertising www.digitalvidya.com
  2. 2. © Digital VidyaToday’s Session Outline•____ __ ____ _____ ____ ______Click to Businesses text using Facebook Advertisements? Why edit Master are stylesSecond_____•_____ level Types of Facebook AdsThird levelModel of Facebook Ads•____ _____ PricingFourth level _____ _____•____ _____ Ads TargetingFifth level• Some Tips for Optimizing Facebook Ads www.digitalvidya.com
  3. 3. © Digital VidyaWhy Businesses use Facebook Ads?Click to edit Master text styles____ __ ____ _____ ____ ______ PromoteSecond_____Facebook Page_____ levelSome Facebook Page, event orThird level____ _____ ApplicationFourth level_____ _____Fifth level____ _____ Your Ad FB User Over to your website for lead generation and sales www.digitalvidya.com
  4. 4. © Digital Vidya Reach of Facebook AdsIn____to edit Master text styles Click __ ____ _____ ____ ______ US Second_____ in US _____ level Facebook Reach Third level ____ _____ 65 million U.S. in a Day Fourth level _____ _____ Fifth level ____ _____In India Facebook Reach in Indian*Source: As published on http://1.usa.gov/M5sO2l www.digitalvidya.com
  5. 5. © Digital VidyaType of Facebook AdsClick to edit Master text styles____ __ ____ _____ ____ ______Second__________ levelThird level____ _____ Page AdFourth level_____ _____ Sponsored Story Ad EventFifth level____ _____ Application A specific post Ad Sponsored Story - A specific post External URL www.digitalvidya.com
  6. 6. © Digital VidyaFacebook Ads Pricing Model•____ __ (Cost Per text stylesClick to – ____ _____ ____ ______ CPC edit Master Click)Second_____ _____ level BudgetThird levelAmount ____ _____ BiddingFourth level _____ _____ Target AudienceFifth level ____ Performance Ad _____• CPM – (Cost Per 1000 Impressions) Target Audience Budget www.digitalvidya.com
  7. 7. © Digital VidyaAd TargetingClick to edit Master text styles____ __ ____ _____ ____ ______Second__________ levelThird level____ _____Fourth level_____ _____Fifth level____ _____ www.digitalvidya.com
  8. 8. © Digital Vidya Interest Targeting on Facebook • Higher accuracy rates Click to edit Master text styles ____ __ ____ _____ ____ ______ compared to online Second_____ _____ level industry averages Third level ____ _____ Fourth level _____ _____ • For Broad Targeting, 95% Fifth level ____ _____ accuracy, compared to an industry average of 72% • For Narrow Targeting, 90% accuracy compared to an industry average of 35%*Source: As published on http://1.usa.gov/M5sO2l www.digitalvidya.com
  9. 9. © Digital VidyaOptimization Tips•____ not ____ _____ ____ ______Click to edit Master text9styles Do __ run ads after PMSecond_____ more than 3 Ads in one campaign•_____ level Do not haveThird level•____ _____ Create “Close ups” with white backgroundFourth level _____ _____Fifth level ____ _____ www.digitalvidya.com
  10. 10. © Digital Vidya Thank You!Click to edit Master text styles____ __ ____ _____ ____ ______Second__________ levelThird level____ _____Fourth level_____ _____Fifth level____ _____ Questions & Answers www.digitalvidya.com
  11. 11. © Digital VidyaLearn Facebook MarketingClick to edit Master text styles____ __ ____ _____ ____ ______Second__________ levelThird level____ _____Fourth level_____ _____Fifth level____ _____ www.digitalvidya.com/facebook-marketing-course.html www.digitalvidya.com
  12. 12. © Digital VidyaLearn Social Media MarketingClick to edit Master text styles ____ __ ____ _____ ____ ______Second_____ _____ levelThird level ____ _____ Bangalore Delhi MumbaiFourth level _____ _____Social Media Marketing Workshop Oct 4-5 Nov 20-21 Dec 4-5Fifth level ____ _____ www.digitalvidya.com/social-media-workshop.html www.digitalvidya.com
  13. 13. © Digital VidyaNext WebinarClick to edit Master text styles____ __ ____ _____ ____ ______Second_____ Your Web Traffic Go Viral “Make_____ levelThird level____ _____ with Facebook Applications”Fourth level_____ _____Fifth level____ _____ Sep 28, 2012 | 3 - 4 PM IST http://bit.ly/dv-webinar-2 www.digitalvidya.com
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