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Corporate Blogging - Vineet Rajan

Corporate Blogging - Vineet Rajan



Corporate Blogging plays an integral

Corporate Blogging plays an integral



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    Corporate Blogging - Vineet Rajan Corporate Blogging - Vineet Rajan Presentation Transcript

    • Corporate Blogging: Demystified Vineet  Rajan   Director  –  Strategy  and  Planning   IndiBlogger.in   We  Blog,  Therefore  We  Are.  
    • A blog is in many ways a continuing conversation IndiBlogger.in   We  Blog,  Therefore  We  Are.  
    • Also Remember… Your blog is YOUR unedited version of yourself. IndiBlogger.in   We  Blog,  Therefore  We  Are.  
    • Reality Check : 1 The Basics IndiBlogger.in   We  Blog,  Therefore  We  Are.  
    • Let’s ask ourselves   What is a blog?   Who is a blogger?   How is it different from a website/portal?   What makes a successful blog?   Why would you blog? IndiBlogger.in   We  Blog,  Therefore  We  Are.  
    • Do you BLOG? IndiBlogger.in   We  Blog,  Therefore  We  Are.  
    • The Business of Blogging!   Are the companies blogging or people?   What makes a blog - ‘Corporate’?   So who is doing it in India? IndiBlogger.in   We  Blog,  Therefore  We  Are.  
    • Reality Check : 2 Why you REALLY need it IndiBlogger.in   We  Blog,  Therefore  We  Are.  
    • What you were probably told   Blogging helps with Search Engine Optimization   Gives you another place to sell   Market yourself better   Get more visitors.   Breaks down corporate barriers. IndiBlogger.in   We  Blog,  Therefore  We  Are.  
    • They are all true BUT… IndiBlogger.in   We  Blog,  Therefore  We  Are.  
    • Why you really need it   Is a communication channel   Builds credibility   Cements relationships   Builds awareness   Helps you segment and target your market better IndiBlogger.in   We  Blog,  Therefore  We  Are.  
    • Why you really need it   Impacts visibility with customers   Speed and scale beat traditional marketing   People trust people, not your business IndiBlogger.in   We  Blog,  Therefore  We  Are.  
    • The Most Important Reason! There is no other option! IndiBlogger.in   We  Blog,  Therefore  We  Are.  
    • Reality Check : 3 Setting Objectives IndiBlogger.in   We  Blog,  Therefore  We  Are.  
    • Set Business Objectives   Increase awareness of your brand or agency   Increase positive / decrease negative mentions   Improve customer service   Drive traffic to a specific site for sales or downloads IndiBlogger.in   We  Blog,  Therefore  We  Are.  
    • Set Business Objectives   Collect feedback from stakeholders   Internally: improve knowledge management   Innovate through collaboration and crowdsourcing   Platform for thought leadership by senior managers IndiBlogger.in   We  Blog,  Therefore  We  Are.  
    • How do you measure SUCCESS? IndiBlogger.in   We  Blog,  Therefore  We  Are.  
    • The Right Way!   There are 3 dimensions   Message (Central, Peripheral)   Opinion (Critical, Uncritical)   Networking (Low, High) IndiBlogger.in   We  Blog,  Therefore  We  Are.  
    • Goals Success Status IndiBlogger.in   We  Blog,  Therefore  We  Are.  
    • ROI: A New Hope   What is the Investment ?   Engagement   Participation   Trust   Attention   Inspection   TIME! IndiBlogger.in   We  Blog,  Therefore  We  Are.  
    • Social Leads   Track web traffic breakdowns from all social media sources,   Chart the top few sources over time.   Measure Referrals as well IndiBlogger.in   We  Blog,  Therefore  We  Are.  
    • Bounce Rates   Are visitors quickly leaving?   Landing page needs better, more relevant copy.   Information they’re seeking should be easily found! IndiBlogger.in   We  Blog,  Therefore  We  Are.  
    • Your Network Size   Your followers   Your subscribers   How interactive you are IndiBlogger.in   We  Blog,  Therefore  We  Are.  
    • Loyalty   Are social members evangelizing?   How many members re-share?   How often do they re-share? IndiBlogger.in   We  Blog,  Therefore  We  Are.  
    • Conversions   Subscriptions, sales (direct or through affiliates)   Clicks to buy   Clicks on Know More   Ask for Quotes IndiBlogger.in   We  Blog,  Therefore  We  Are.  
    • One more thing.. The following are all UNTRUE! IndiBlogger.in   We  Blog,  Therefore  We  Are.  
    • Myth 1 Corporate Blogs are out. Facebook/Twitter are in. IndiBlogger.in   We  Blog,  Therefore  We  Are.  
    • Myth 2 You shouldn’t sell on your blog. IndiBlogger.in   We  Blog,  Therefore  We  Are.  
    • Myth 3 You always have to produce brilliant content IndiBlogger.in   We  Blog,  Therefore  We  Are.  
    • Myth 4 Measure success by number of RSS readers or email subscribers IndiBlogger.in   We  Blog,  Therefore  We  Are.  
    • Myth 5 Your blog will make you a though leader overnight IndiBlogger.in   We  Blog,  Therefore  We  Are.  
    • Myth 6 Your blog will ring in the sales IndiBlogger.in   We  Blog,  Therefore  We  Are.  
    • Trends in Corporate Blogging   Social Networking enabled blogs   Community blogging   A separate team and blog owner – Chief Blogger   Informal and also humorous   Making it a KRA IndiBlogger.in   We  Blog,  Therefore  We  Are.  
    • Reality Check : 4 Success Factors! IndiBlogger.in   We  Blog,  Therefore  We  Are.  
    • Critical Success Factors Management Support IndiBlogger.in   We  Blog,  Therefore  We  Are.  
    • Critical Success Factors The Champions IndiBlogger.in   We  Blog,  Therefore  We  Are.  
    • Critical Success Factors Education IndiBlogger.in   We  Blog,  Therefore  We  Are.  
    • Critical Success Factors Setting Clear Goals IndiBlogger.in   We  Blog,  Therefore  We  Are.  
    • Critical Success Factors Corporate Commitment IndiBlogger.in   We  Blog,  Therefore  We  Are.  
    • Critical Success Factors Establishing Guidelines IndiBlogger.in   We  Blog,  Therefore  We  Are.  
    • Critical Success Factors Dialogue! IndiBlogger.in   We  Blog,  Therefore  We  Are.  
    • Critical Success Factors Crystal Clear Call to Action IndiBlogger.in   We  Blog,  Therefore  We  Are.  
    • Sorry. I have a habit of saving the best for dialogue IndiBlogger.in   We  Blog,  Therefore  We  Are.  
    • ? ? Here to answer all questions for which we might have vague answers  IndiBlogger.in   We  Blog,  Therefore  We  Are.  
    • Have you thought about these?   Best Practices   Worst Possible Blunders   How Blogs Integrate into your Online Marketing Strategy   Why People fear Blogging   CEO Blogging! IndiBlogger.in   We  Blog,  Therefore  We  Are.  
    • Show of Hands!   How many would want to start their own blogs?   How many would initiate discussions within the company to start a blog?   Would you want to become the blog Champion? IndiBlogger.in   We  Blog,  Therefore  We  Are.  
    • We are India’s Only Blogger Centric Social Media Strategy Group IndiBlogger.in   We  Blog,  Therefore  We  Are.  
    • Thank you Vineet Rajan   Director – Strategy and Planning   Call me +91 99875 59693   Send me an Email vineet@indiblogger.in   Visit us at http://indiblogger.in   I blog at http://vinni.co.in   I tweet on http://twitter.com/vineetrajan IndiBlogger.in   We  Blog,  Therefore  We  Are.