Analytics - Estimate, Measure and Improve

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Do you want to improve the ROI of your Digital Marketing campaigns? Learn how to be effective in Estimating, Measuring and Improving data.

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Analytics - Estimate, Measure and Improve

  1. 1. © Digital Vidya Digital Marketing Bootcamp Analytics - Estimate, Measure & Improve www.digitalvidya.com
  2. 2. © Digital Vidya Nestle launching a new brand "IPL Coffee" Targeted: Cricket lovers Geography: India www.digitalvidya.com
  3. 3. © Digital Vidya Objective Pre launch “Online” Market Assessment www.digitalvidya.com
  4. 4. © Digital Vidya Channels to Consider  Google  Facebook  Twitter  Individual Publishers – Display Ads  Ad Networks www.digitalvidya.com
  5. 5. © Digital Vidya Google  Foundation: Search  Key: Search Terms Identification (How to think of search Terms?) –  Long Tail: “Coffee Cricket” –  Broad Match: Coffee, Cricket –  Lateral Theme: Tea, Indian Sports www.digitalvidya.com
  6. 6. © Digital Vidya Assess Search Volume www.digitalvidya.com
  7. 7. © Digital Vidya Location Trend Analysis www.digitalvidya.com
  8. 8. © Digital Vidya Time Trend Analysis Is it growing or reducing over time? www.digitalvidya.com
  9. 9. © Digital Vidya Identifying Lateral themes How? www.digitalvidya.com
  10. 10. © Digital Vidya News Reference Volume www.digitalvidya.com
  11. 11. © Digital Vidya Assess impulsive growth www.digitalvidya.com
  12. 12. © Digital Vidya Hot Searches Analysis Check for Designing new Lateral Themes www.digitalvidya.com
  13. 13. © Digital Vidya Website Analysis www.digitalvidya.com
  14. 14. © Digital Vidya Facebook  Foundation: Profile  Targeting is easy  Key to Success: Engaging Theme www.digitalvidya.com
  15. 15. © Digital Vidya Assess Target Market www.digitalvidya.com
  16. 16. © Digital Vidya Specifics & Laterals www.digitalvidya.com
  17. 17. © Digital Vidya Identify Direct & Lateral Pages www.digitalvidya.com
  18. 18. © Digital Vidya Twitter •  Foundation: Fan Following & Terms •  Key to Success: Credibility •  Success Metrics: People spreading & engaging around the buzz www.digitalvidya.com
  19. 19. © Digital Vidya Twitter Search www.digitalvidya.com
  20. 20. © Digital Vidya Individual Publishers  Watch out: Relevancy, Bargain  Revenue Model: CPM, CPC, Fixed Cost  Validate: Reporting (Visibility, Relevancy)  Reporting: customized Same is true about Ad Networks www.digitalvidya.com
  21. 21. © Digital Vidya Important Tools  Market/Completion Analysis – Google Treads, Compete, Hitwise, Twitter search, Google Keywords Suggestion Tool.  ClickStream Analysis – Google Analytics, Omniture, Web Treads etc  Experimentation – Google Optimizer, Site Perfect  Listening & Buzz Measurement – Different for every channel www.digitalvidya.com
  22. 22. © Digital Vidya Can you target Specific demographics through Search Engine? www.digitalvidya.com
  23. 23. © Digital Vidya Google Placement Targeting www.digitalvidya.com
  24. 24. © Digital Vidya Tools to ‘Listen’, ‘Engage’ & ‘Create’ in Social Media www.digitalvidya.com
  25. 25. © Digital Vidya Google Alerts www.digitalvidya.com
  26. 26. © Digital Vidya Tweet Deck www.digitalvidya.com
  27. 27. © Digital Vidya SM2 by Techrigy www.digitalvidya.com
  28. 28. © Digital Vidya Radian6 www.digitalvidya.com
  29. 29. © Digital Vidya Thank You! Want to leverage SMM for your Business? Join us in our next Bootcamp www.digitalvidya.com twitter.com/mydigitalvidya | facebook.com/digitalvidya | info@digitalvidya.com www.digitalvidya.com

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