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What the bird saw: What birds teach us about life and social media
 

What the bird saw: What birds teach us about life and social media

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What birds teach us about life and social media. Birds are simply amazing not just because they can but they teach us so much about life. The presentation tries to apply some of the learnings from the ...

What birds teach us about life and social media. Birds are simply amazing not just because they can but they teach us so much about life. The presentation tries to apply some of the learnings from the life of bird to some aspects of our life and social media management.

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    What the bird saw: What birds teach us about life and social media What the bird saw: What birds teach us about life and social media Presentation Transcript

    • 1 BIRDS, LIKE PEOPLE, COME IN ALL SIZES, SHAPES AND STRENGTHS Every bird, like every person, has their own unique beauty, strengths and weaknesses. Thank goodness not everyone is the same, it would be a really boring world if we were. So embrace your differences. Every follower/fan is different and one size fits all strategy doesn’t work in social media. Tailor you content to serve different set of audiences.
    • 2 SOMETIMES CHANGE IS NECESSARY SO EMBRACE IT Birds are smart enough to migrate and find better conditions when food becomes scarce in the winter and conditions get harsh. People need to learn from birds how to be flexible and make changes when things aren’t working the way they should be. What works for your brand today might not work tomorrow. Your content or plan needs to change in real time to meet needs of the business.
    • 3 THERE ARE STRENGTHS AND ADVANTAGES IN NUMBERS There is a reason birds fly in flocks. It helps them elude predators. It conserves energy. When people work together in a group and in harmony, they are like a flock of birds, getting the work done in the most efficient way. When people travel in groups they are less likely to be attacked. Your content strategy has various elements which when combined adds up to serve your objective. For your content strategy to work each element has to work in harmony with other elements.
    • 4 GET A BIRD’S EYE VIEW Things look different when viewed from up high. Birds soar and look for prey because it is easier to spot from up above. Sometimes we need to step back to gain the right perspective and see the whole picture. Always step back to evaluate your content and feedback from your followers/fans which would enable you to gain a new perspective on developing your social media content mix.
    • 5 LEARN TO KEEP YOUR BALANCE Birds are able to keep their balance in strong winds and oftentimes even standing on one foot. Life is full of moments that have the potential to knock us down. The stronger we are both mentally and physically, the easier it is for us to keep our balance. It is important to find the balance in social media content mix . The right balance between branded and non-branded content would ensure optimum engagement.
    • 6 KEEP PECKING UNTIL YOU GET WHAT YOU WANT Birds don’t give up quickly. Even when they are chased away, they will often return over and over again to the same spot to try and get what they want. When we really want something or if something is important to us, we need to keep at it and keep pecking away until we achieve what we set out to. You need to make a significant investment in time and resources to build your brand on social media. Some of the best brands on social media have spend time listening to their followers/fans and optimizing their strategy to ensure higher engagement levels.
    • 7 DON’T BE AFRAID TO TAKE FROM OTHERS Most of us don’t like taking things, especially help from other people. Taking is okay. There is no shame in it. Just remember to also give back to others what you can, even if it’s just a song or a smile. Most brands on social media aggregate content from different sources and also use follower/fan generated content. It is important to acknowledge the source when your source content from third party sites or followers/fans they feel privileged when you acknowledge them.
    • 8 THE CRAP THAT’S IN YOUR LIFE IS NOT ALWAYS ABOUT YOU Sometimes we are crapped on, even repeatedly. Or at least that’s how we feel. I don’t think there was ever a bird who aimed for a specific person’s head or someone’s recently washed car. It was about them and their needs. Period. Too often we get into a cycle of believing that everyone and everything is conspiring against us. Next time you find your previously spotless car gifted with bird poop, or someone is mean or nasty, take a deep breath and remember it’s not always about or aimed at you. If your brand has a lot of negative word of mouth in social media don’t try to counter it by blocking the link to the websites or fan pages which are contributing to the negativity. The best way to counter negative word of mouth is by generating positive word of mouth by doing productive work.
    • Designed and Developed by DigitalUncovered.com Partly based on a Article on 12most.comAll pictures are the property and copyright of their respective owners.