Positive Online Presence: Outline How easy is it to find me on the web? How can I increase hits on my name? How do employers use the web to find out about applicants? Can my digital tattoo affect my chances of getting a job? If someone Googles my name, what will they find? How can I market myself on the web?
Positive Online Presence:Allie Osmar (Click to view)
Positive Online PresenceDid you know?• 83% of employers look up job applicants online before deciding on whether or not to hire them Execunet, 2007
Positive Online PresenceDid you know?• Almost half of those employers decided against certain candidates based purely upon their online reputation Execunet, 2007
Positive Online Presence: StrategiesWhat can you do? Ensure a professional email address firstname.lastname@example.org email@example.com firstname.lastname@example.org
Positive Online Presence: StrategiesWhat can you do? Search your name frequently and delete unwanted content • Google (and Google images) • Pipl.com • Spezify • Personas
Positive Online Presence: StrategiesWhat can you do? Remove or restrict access to any pictures, messages or videos that may leave an unfavorable impression of you Image courtesy of buba69 (Flickr)
Positive Online Presence: Strategies How easy is it to find me on the web? How can I increase hits on my name? Are my various blogs, websites and networking accounts linked to each other?
Positive Online Presence: StrategiesWhat can you do? Update Facebook profile (and privacy settings) LinkedIn Twitter Profile Splash page
Positive Online Presence: Strategies Consider developing a e- portfolio – include your resume and showcase any impressive projects you’ve worked on
Positive Online Presence: Strategies Create a thoughtful, well-written blog (or microblog) about your goals or interests. Comment on recent news in your field of interest. Post comments on others’ blogs and use your full name
Create a Google Alert Google has released tools to protect users online reputation. Erasing personal identity information from the web How to contact a sites Webmaster Personal data alerts
What’s your digital tattoo?
Resources Osmar, Allie. “Home” The Creative Career. n.p., 2007-2009. Web. 30 July 2012. Broadcast Interview Source., Inc. “Human Trend Alert: Digital Dirt Hurts Candidates “ Expert Click. N,d. Web. 14 July 2012. The perp. (c) buba69 (http://www.flickr.com/photos/buba69/2434183957/in/photostream/). CC BY 2.0 The Golden Rule (c) Burkazoid (http://www.flickr.com/photos/djburkey/4360903186/in/photostream/). CC BY-NC 2.0 tr