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Digital Tattoo Workshop for VPL
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Digital Tattoo Workshop for VPL


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  • 1.  
  • 2. Highly Visible and Hard to Remove Trish Rosseel Jennifer Goerzen [email_address]
  • 3. Discussion
    • What makes up your digital identity?
    • What contributes to information about you being openly available online?
    • What factors make this out of your control?
    • How can you manage what information about you is available to others online?
  • 4. Andy’s Digital Dossier
  • 5. What’s your Digital Tattoo?
    • Search your name/partner’s name using:
        • Google (select for images, movies, etc. too)
        • MIT’s Personas at
    • Consider your impressions of this person based on what you found online.
        • What did you find out about the person being searched?
        • Was all the information accurate?
        • Was there information missing?
        • What might this exercise tell us about data mining?
        • How might your digital tattoo compare to your partners?
  • 6.
    • Some things haven’t changed…
    • People continue to redefine their personal and professional identities as organizations and technologies change.
    • We still search for social connections and validation.
    • Youth are still exploring and experimenting with risky behavior.
    Broad Context What has changed is the fact that there could very well be a permanent record of all of this, one with implications that can't be predicted or controlled. Common Sense Media
  • 7. Scale Online activity takes place before a vast audience
  • 8. The audience can be invisible and anonymous
  • 9. Content is replicable in a world of… copy and paste, @RT, forward, share, <embed>
  • 10. Access to a greater depth of information Connect, collaborate and network Community support, share passions
  • 11. Activity #2: Case Studies Scamming Seniors Teen suicide puts spotlight on high-tech bullying Hi-tech Teens Connected New Canadians Job Seeking Snafu
  • 12. Questions to Consider
    • What are the issues at play in your group’s case?
    • What does the demographic of your case need to know about managing their online identity?
    • What are the benefits of online identity in your context?
    • What are the drawbacks?
  • 13. Case Study Context: Seniors
    • New research from AARP finds that social networking is more important than ever to older Americans—more than a quarter (27%) of Americans age 50+ use social media websites, with Facebook being the most popular, followed by MySpace, LinkedIn and Twitter.
    • 71.1% of 55 to 64 year olds in Canada use the Internet
    • 40.7% of 65 year olds in Canada use the Internet
  • 14. Case Study Context: Job Seekers
    • “ 1 in 4 employed adults says their company has policies about how they present themselves online”.
    • “ Just over 1 in 10 (~12%) employed internet users are public personae who say they need to market themselves online as part of their job.”
    • “ The majority of adults do not want internet marketers to tailor advertising to their interests, particularly when that involves online data collection and monitoring.”
    • Pew Internet Research Report, 2010
    The German government has proposed legislation to restrict the Internet content employers can use when recruiting.
  • 15. Case Study Context: Teens
    • 55% of 18-34 year olds have a personal profile on at least one online social network
    • 39% of youth have posted something on their social networking pages that they regret
    • 1/3 of YAs on social networking sites still don’t use privacy controls on their profiles
    • 15% of YAs report that they've had private material (IMs, texts, emails) forwarded without permission
    Our abilities and online skills outstrip the knowledge and judgment needed for this environment.
  • 16. Case Study Context: Immigrants
    • Recent immigrants more likely than Canadian-born individuals and other immigrants to use the Internet to communicate with their family and friends.
    • 56.0% of Canadians aged 25 to 54 who immigrated to Canada between 1990-2003 used the Internet in the previous month to communicate with friends
    • 55.9% of recent immigrants used the Internet to communicate with family
    • Foreign-born Internet users were more likely to use email on a daily basis to communicate with relatives and friends than those born in Canada
    • Statistics Canada
  • 17. Sharing our resources
  • 18. Digital Tattoo – How To
  • 19. Useful Links
    • Digital Tattoo
    • Pew Internet Research
    • danah boyd | apophenia
    • This is Me
    • Open Thinking
    • Frontline: Digital Nation: Life on the Virtual Frontier
    • Common Sense Media (for educators)
    • Statistics Canada - Socio-demographic factors influencing use of the Internet)
    • Seniors Canada Online
    • Social Network Site Privacy: A Comparative Analysis of Six Sites. The Office of the Privacy Commissioner of Canada
  • 20. References
      • Arm and Ink | Flickr - Photo Sharing! (n.d.). . Retrieved September 24, 2010, from
      • Candy Coloured Tunnel on Flickr - Photo Sharing! (n.d.). . Retrieved May 6, 2010, from
      • Liverpool Street station crowd blur on Flickr - Photo Sharing! (n.d.). . Retrieved May 6, 2010, from
      • Parent Advice - Workshop: Raising Kids in a Digital World (Middle and High School) - Common Sense Media. (n.d.). . Retrieved May 6, 2010, from
      • Professional Networking - UBC Wiki. (n.d.). . Retrieved May 6, 2010, from
      • Repeating Shadows on Flickr - Photo Sharing! (n.d.). . Retrieved May 6, 2010, from
      • Socio-demographic factors influencing use of the Internet. (n.d.). . Retrieved September 27, 2010, from
      • The art of possibility on Flickr - Photo Sharing! (n.d.). . Retrieved May 6, 2010, from TR