Digital Tattoo Workshop for VPL

Highly Visible and Hard to Remove Trish Rosseel Jennifer Goerzen [email_address]

Discussion
What makes up your digital identity?
What contributes to information about you being openly available online?
What factors make this out of your control?
How can you manage what information about you is available to others online?

Andy’s Digital Dossier

What’s your Digital Tattoo?
Search your name/partner’s name using:
Google (select for images, movies, etc. too)
www.pipl.com
MIT’s Personas at http://personas.media.mit.edu/
www.spezify.com
Consider your impressions of this person based on what you found online.
What did you find out about the person being searched?
Was all the information accurate?
Was there information missing?
What might this exercise tell us about data mining?
How might your digital tattoo compare to your partners?

Some things haven’t changed…
People continue to redefine their personal and professional identities as organizations and technologies change.
We still search for social connections and validation.
Youth are still exploring and experimenting with risky behavior.
Broad Context What has changed is the fact that there could very well be a permanent record of all of this, one with implications that can't be predicted or controlled. Common Sense Media

Scale Online activity takes place before a vast audience

The audience can be invisible and anonymous

Content is replicable in a world of… copy and paste, @RT, forward, share, <embed>

Access to a greater depth of information Connect, collaborate and network Community support, share passions

Activity #2: Case Studies Scamming Seniors Teen suicide puts spotlight on high-tech bullying Hi-tech Teens Connected New Canadians Job Seeking Snafu

Questions to Consider
What are the issues at play in your group’s case?
What does the demographic of your case need to know about managing their online identity?
What are the benefits of online identity in your context?
What are the drawbacks?

Case Study Context: Seniors
New research from AARP finds that social networking is more important than ever to older Americans—more than a quarter (27%) of Americans age 50+ use social media websites, with Facebook being the most popular, followed by MySpace, LinkedIn and Twitter.
71.1% of 55 to 64 year olds in Canada use the Internet
40.7% of 65 year olds in Canada use the Internet

Case Study Context: Job Seekers
“ 1 in 4 employed adults says their company has policies about how they present themselves online”.
“ Just over 1 in 10 (~12%) employed internet users are public personae who say they need to market themselves online as part of their job.”
“ The majority of adults do not want internet marketers to tailor advertising to their interests, particularly when that involves online data collection and monitoring.”
Pew Internet Research Report, 2010
The German government has proposed legislation to restrict the Internet content employers can use when recruiting.

Case Study Context: Teens
55% of 18-34 year olds have a personal profile on at least one online social network
39% of youth have posted something on their social networking pages that they regret
1/3 of YAs on social networking sites still don’t use privacy controls on their profiles
15% of YAs report that they've had private material (IMs, texts, emails) forwarded without permission
Our abilities and online skills outstrip the knowledge and judgment needed for this environment.

Case Study Context: Immigrants
Recent immigrants more likely than Canadian-born individuals and other immigrants to use the Internet to communicate with their family and friends.
56.0% of Canadians aged 25 to 54 who immigrated to Canada between 1990-2003 used the Internet in the previous month to communicate with friends
55.9% of recent immigrants used the Internet to communicate with family
Foreign-born Internet users were more likely to use email on a daily basis to communicate with relatives and friends than those born in Canada
Statistics Canada

Sharing our resources

Digital Tattoo – How To

Useful Links
Digital Tattoo
Pew Internet Research
danah boyd | apophenia
This is Me
Open Thinking
Frontline: Digital Nation: Life on the Virtual Frontier
Common Sense Media (for educators)
Statistics Canada - Socio-demographic factors influencing use of the Internet)
Seniors Canada Online
Deal.org
Social Network Site Privacy: A Comparative Analysis of Six Sites. The Office of the Privacy Commissioner of Canada

References
Arm and Ink | Flickr - Photo Sharing! (n.d.). . Retrieved September 24, 2010, from http://www.flickr.com/photos/question_everything/3710548944/
Candy Coloured Tunnel on Flickr - Photo Sharing! (n.d.). . Retrieved May 6, 2010, from http://www.flickr.com/photos/atomicjeep/2327546948/
Liverpool Street station crowd blur on Flickr - Photo Sharing! (n.d.). . Retrieved May 6, 2010, from http://www.flickr.com/photos/victoriapeckham/164175205/
Parent Advice - Workshop: Raising Kids in a Digital World (Middle and High School) - Common Sense Media. (n.d.). . Retrieved May 6, 2010, from http://www.commonsensemedia.org/workshop-raising-kids-digital-world-middle-and-high-school
Professional Networking - UBC Wiki. (n.d.). . Retrieved May 6, 2010, from http://wiki.ubc.ca/Professional_Networking
Repeating Shadows on Flickr - Photo Sharing! (n.d.). . Retrieved May 6, 2010, from http://www.flickr.com/photos/nikonvscanon/1474906347/
Socio-demographic factors influencing use of the Internet. (n.d.). . Retrieved September 27, 2010, from http://www.statcan.gc.ca/pub/56f0004m/2008016/findings-resultats/socio-eng.htm
The art of possibility on Flickr - Photo Sharing! (n.d.). . Retrieved May 6, 2010, from http://www.flickr.com/photos/debaird/178785182/
http://digitaltattoo.ubc.ca TR

Digital Tattoo Workshop for VPL

by University of British Columbia on Sep 27, 2010

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Digital Tattoo Workshop for VPL — Presentation Transcript