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Digital Parents - Burntwood
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Digital Parents - Burntwood

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First pass of the new format

First pass of the new format

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Digital Parents - Burntwood Digital Parents - Burntwood Presentation Transcript

  • understanding how young people use the Internet
  • • background • user generated content & social networks • music, video & gaming • personal communications • soft solutions • technical solutions
  • 1. life online
  • ‘internet- literate parents have internet-literate children.’ UK Children Go Online
  • • younger and more connected
  • • younger and more connected • technology is important
  • • younger and more connected • technology is important • productivity & attention
  • • younger and more connected • technology is important • productivity & attention • positive experience
  • • younger and more connected • technology is important • productivity & attention • positive experience • be careful
  • 2. User Generated Content
  • • production and influence
  • • production and influence • availability of the tools
  • • production and influence • availability of the tools • social networks
  • 1 MySpace www.myspace.com 80.74% 2 Facebook www.facebook.com 10.32% 3 Bebo www.bebo.com 1.18% 4 BlackPlanet.com www.blackplanet.com 0.88% 5 Xanga www.xanga.com 0.87% 6 iMeem www.imeem.com 0.73% 7 Yahoo! 360 360.yahoo.com 0.72% 8 Classmates www.classmates.com 0.72% 9 hi5 www.hi5.com 0.69% 10 Tagged www.tagged.com 0.67% data: Hitwise, Feb 07
  • • production and influence • availability of the tools • social networks • audience
  • 91 82 49
  • • production and influence • availability of the tools • social networks • audience • reputation
  • • production and influence • availability of the tools • social networks • audience • reputation • ‘real’ world
  • “The ri s e i n p op ul a ri ty of s oci a l netw orki ng s i tes , onl i ne ga mi ng a nd cha tti ng on i ns ta nt mes s enger mea ns tha t more y oung p eop l e tha n ev er a re s ha ri ng thei r p ers ona l exp eri ences a nd d eta i l s w i th s tra ngers .” Ji m G a mb l e, Chi ef E xecuti v e Chi l d E xp l oi ta ti on a nd O nl i ne Protecti on Centre
  • 3. Video, Music & Gaming
  • • socialising
  • • socialising • “shifting” time and place
  • • socialising • “shifting” time and place • gaming
  • • socialising • “shifting” time and place • gaming • virtuality and exploitation
  • • socialising • “shifting” time and place • gaming • virtuality and exploitation • rights protection and p2p
  • • socialising • “shifting” time and place • gaming • virtuality and exploitation • rights protection and p2p • rating
  • 6. Personal Communication
  • 86% 85% 80% 78% 75% 40% 40% 33% 8 9 10 11 12 13 14 15
  • • direct connection
  • • direct connection • use & gender differences
  • • direct connection • use & gender differences • technology
  • • direct connection • use & gender differences • technology • cost
  • • direct connection • use & gender differences • technology • cost • safety
  • 7. You are the boss
  • • communication
  • • communication • attention and supervision
  • • communication • attention and supervision • take an interest - curiosity
  • • communication • attention and supervision • take an interest - curiosity • balance and perspective
  • • communication • attention and supervision • take an interest - curiosity • balance and perspective • parent properly
  • 8. Tools to Help
  • • monitoring - filtering - blocking
  • • monitoring - filtering - blocking • operating system tools
  • • monitoring - filtering - blocking • operating system tools • 3rd party tools
  • • monitoring - filtering - blocking • operating system tools • 3rd party tools • privacy settings
  • • monitoring - filtering - blocking • operating system tools • 3rd party tools • privacy settings • keep up to date
  • 9. Things to Think About
  • • users are different
  • • users are different • know what you have
  • • users are different • know what you have • keep taking the medicine
  • • users are different • know what you have • keep taking the medicine • know where to get help
  • • get an online profile • find/start a blog, or a wiki • sign up for Skype • sell something on eBay • get a Second Life