4 Tips To Localize Your Content
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4 Tips To Localize Your Content

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As more people begin using search engines to find local businesses and services, many search engines have begun to focus on localized content. This means that when someone searches for "pizza ...

As more people begin using search engines to find local businesses and services, many search engines have begun to focus on localized content. This means that when someone searches for "pizza delivery," their top results will include the websites of local restaurants. Webmasters

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4 Tips To Localize Your Content 4 Tips To Localize Your Content Document Transcript

  • 4 Tips To Localize Your ContentBy: Martin Armstrong As more people begin using search engines to find local businesses and services, many search engines have begun to focus on localized content. This means that when someone searches for "pizza delivery," their top results will include the websites of local restaurants. Webmasters can take advantage of the promotion of local results by localizing their content so that they achieve higher search engine rankings, sometimes higher than websites that are better optimized but are not local. Here are some of the best ways to localize awebsite.Create Keyword Content Well-Known AreasCreating keyword content for every area that a business serves is nearly impossible, which is whywebmasters should focus on major metropolitan areas. Google and other search engines will still displayresults for the closest businesses and websites to a user, meaning that people do not have to worryabout creating content for little towns and small villages. Instead, webmasters and search engineoptimization professionals should focus on heavily populated areas, which will provide the largestamount of localized coverage.Dont Use Clunky KeywordsWhile Google and other search engines are giving some of their highest search engine rankings tolocalized websites, they are still looking for well-written content. Despite the fact that many peoplesearch for terms like "used cars New York," trying to shoehorn those exact phrases into keywordcontent will only produce what search engines consider low-quality content. The good news is thatindexing and ranking algorithms are able to connect keyword phrases, so webmasters can localizecontent by using the terms "New York" and "used cars" in the same article without having them next toeach other.Get Listed On Local Review Sites
  • While search engine optimization is mainly based on indexing a website, indexing robots also take cuesfrom links to a website. To ensure that a website is registered in search engines as localized content,webmasters should become listed on local review sites. In addition to increasing a websites high-qualitylinkback numbers, these listings will also indicate to search engine robots that a website is associatedwith a particular geographic location.Localized Content Is Not Exactly Like SEOIt is also important to note that localized content is not entirely based on keywords. Instead, mostindexing systems look for a number of factors that indicate a website provides localized content, sorepeating the phrase "New York" multiple times may not be as effective as simply putting an address atthe bottom of a web page. This is also why being listed on local review sites is helpful because itprovides a better indicator than a keyword that a website is associated with a particular location.