Who is The CMO of the Future?

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Who is The CMO of the Future?

  1. 1. The CMO of the Future@petesena
  2. 2. By 2017, the CMO will spend more time on technology than the CIO
  3. 3. why?
  4. 4. Technology can no longer be kept in a vacuum. When technology and creative marketing are kept separated, it is impossible for innovation to thrive.
  5. 5. are shifting their budgets towards digital progressive brands
  6. 6. is your brand one of them?
  7. 7. 10% 50%to Most companies spend of their marketing budget on digital marketing activities
  8. 8. As a result, marketers increase their budgets for digital and focus on technology-driven programs in the years ahead
  9. 9. So who is the CMO of tomorrow?
  10. 10. A hybrid: Part CIO and CTO Grounded in marketing strategy, responsible for owning brand innovation, and understanding how to leverage big data.
  11. 11. 50% of the new marketing hires in 2013 will have a technical background speaks 10101101
  12. 12. They can estimate what is technologically possible and roughly what it will take so they can red flag it when things aren’t getting done. CAN CALL bullshiT
  13. 13. And they will easily identify a true digital partner vs a snake-oil salesman. CAN CALL bullshiT
  14. 14. Start learning the lingo by spending more time with your team and agency partners. Where to start:
  15. 15. They are familiar with the digital ad landscape and understand the potential it holds gets the landscape
  16. 16. They help bolster internal and external new media buying and placement. gets the landscape
  17. 17. They explore behavioral retargeting, custom day parting, and multi-variant testing. gets the landscape
  18. 18. Start learning the lingo by spending more time with your team and agency partners. Here are a few tools to get you started. Where to start:
  19. 19. The future of big data isn’t collecting it. It’s being able to attribute and leverage it. gets big data
  20. 20. SEO isn’t going away, it’s just getting more human-centric. create content that ranks
  21. 21. Fill your toolbox with the right web analytics packages Where to start:
  22. 22. An application programming interface (API) connects platforms, databases, and functionality. Almost all major platforms have web services available to read and write from. understands API’s
  23. 23. They use a combination platforms to add an essential additional level of engagement to online experiences. understands API’s
  24. 24. Social media connectivity through Facebook or Twitter has become ubiquitous to online campaigns. Where to start:
  25. 25. Leverage location data for mapping and logistics provided by Google or Bing’s platforms Where to start:
  26. 26. Everyone expects more from digital today. Push the envelope to really engage consumers. embraces future devices
  27. 27. Wi-Fi enabled devices like Arduino or Raspberry Pi and context-aware sensors like the Kinect can be used to build interesting installations and brand experiences. Where to start:
  28. 28. Dynamic, behavioral-driven content makes the biggest impact. embraces marketing automation
  29. 29. Marketing automation tools help you deliver the right experience and perform at scale. Where to start:
  30. 30. of companies already have a Chief Marketing Technologist70%
  31. 31. of them report to marketing. 80%
  32. 32. How do you stay ahead of the curve?
  33. 33. Read the Full Article The Rise of the Marketing Technologist: The CMO of the future
  34. 34. @digitalsurgeons

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