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Give Greater - Social Media Presentation
 

Give Greater - Social Media Presentation

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    Give Greater - Social Media Presentation Give Greater - Social Media Presentation Presentation Transcript

    • GROWING THE DONOR AUDIENCE USING THE INTERNET AND SOCIAL MEDIA TO INCREASE AUDIENCE, VISIBILITY AND DONATIONS
    • 1. giveGreater.org 2. giveGreater.org Challenge Event 3. giveGreater.org Marketing: TCF 4. giveGreater.org: Nonprofit Toolkit 5. Social Media: Marketing and the Internet 6. Appendix 7. Q & A Content
    • Identity
    • Core Messaging
    • Fact Sheet
    • giveGreater.org Challenge Event
    • Identity
      • The Community Foundation has allocated a challenge pool of $200,000 to be awarded to eligible giveGreater.org early adopters.
      • To be eligible a nonprofit must have a completed and published profile on giveGreater.org and must get 50 individuals (friends) to donate at least $50 each between November 1, 2010 and December 31, 2010 .
      Challenge Description
      • Three Early Bird Prizes , grants of $5,000 for each of the first three organizations to meet the 50/50 threshold (50 unique donors at $50 or more each)
      • One First Prize , a grant of $20,000 the nonprofit with the highest number of individual donors
      • Two Second Prizes, grants of $10,000 for each of the two nonprofits with the next highest number of individual donors
      • Three Third Prizes, grants of $5,000 for each of the three nonprofits with the next highest number of individual donors
      • The remaining pool of $130,000 will be split among nonprofits not to exceed $3,000 each*
      • *The foundation will use its discretion allocating funds from the pool in the event of a tie or other circumstances.
      Prizes/Grants
    • giveGreater.org Marketing: TCF
    • Billboards
    • Web Banners
    • Email Blast
    • Print Ads
    • giveGreater.org Nonprofit Toolkit
    • Identities (and Standards) Email Blast Widget Direct Mail Press Release Nonprofit Poster Nonprofit Toolkit
    • Identities
    • Email Blasts
    • Widget and instructions
    • Direct Mail - MS Word Template
    • Press Release - MS Word Template
    • Nonprofit Poster
      • History
      • Founded in 2004
      • Located in New Haven, CT
      • 18 Full Time cross disciplinary creative strategists and technologists
      • Capabilities
      • Strategic Planning & Digital Marketing
      • Social Media Marketing / Management & Application development
      • Web Design / Development & Integration
      • Search Engine Marketing (SEO, Paid Search)
      • Visual Design
      • Web Analytics
      Digital Surgeons
      • Clients Include:
      • Ovation Guitars, a division of Fender Music Corporation
      • Top Trips ( Recently Rated top 10 facebook travel pages to read )
      • Edible Arrangements ( Featured in Entrepreneur Magazine )
      • Carols Daughter ( #1 Cosmetic brand on facebook, featured in internet retailer )
      • Guess Watches
      • Beechnut
      • Eastern Mountain Sports
      • Amelia Island Tourist Development Council
      • Mastercard Worldwide
      • Head
      Digital Surgeons
    • How to leverage social media as a nonprofit organization
    •  
    • What is Social Media
      • Websites, blogs, and social networks that create a foundation for users to search, connect and share information with one another in a community
    • Social Media
      • Social media is a conversation supported by Social Networking tools
        • Facebook
        • Twitter
        • Linked In
        • Youtube
        • Digg
        • Flickr
        • And many more…
    • The Social Media Ecosystem
    • Social Media Can Help You…
      • Find your audience
      • Engage your audience
      • Create an identity
      • Build a community
    • Which results in…
      • Increased awareness
      • Increased volunteering
      • Increased donations
    • Social Media
      • What is important is the relationships and interactions between you and your audience
      • Do not talk AT your audience, talk WITH them
    • Let others communicate for you and create conversations Have other people spread the word
    • Traditional Media: it’s what a brand wants to say
    • A New Perspective: You are the Topic, Not the Center Social Media
    • The Conversation
    • Encourage Participation
      • Let users create content
        • Strengthens community
        • Keeps organization activists interested
        • Keeps people engaged
        • An engaged user is an active user
    • How do you keep your community engaged?
      • Show people you are connected
    • v
      • Building your community is key
        • Show users that you are not a bland corporate account and create identity
        • Get outside of your comfort zone and be unique
    • Make your Goals/Progress Visible
      • Social media provides an invaluable platform for showing people what your objectives are and how close you are to achieving (or surpassing) them
    • Case Study: American Cancer Society
      • More Birthdays – campaign around celebrating each birthday
    • Case Study: American Cancer Society
      • Cancer Survivors
      • Friends/Family wish friends happy birthday
      • Or wish donation in honor of their birthday
    • Case Study: American Cancer Society
    • charity: water is accessible and has a strong presence in social media outlets
    • charity: water - Creating a Conversation
    • Encourage Participation: MyDunkTank
      • Online Fundraising through Dares
      • Crowdsourced fundraising
      • People donate to the “dares,” they are most interested in seeing
      • Excellent way to encourage user participation
    • Make it easy to Act
      • Give Greater Widget for accepting Donations
      • Make it easy for your audience to contribute
      • Portable and easy to install
    •  
    • Facebook: Basic Elements
      • What is it?
      • Friends
      • Events
      • Groups
      • Fans/Likes
      • Posting a Status
      • Posting on your Wall
      • Uploading Photos
      • Uploading Video
    •  
    • Twitter: The Basic Elements
      • Followers
      • Following
      • Tweeting
      • Retweeting
      • Hashtagging
    •  
      • Where do I start?
    • Social Media & Nonprofits: The Facts
      • 86.2% of nonprofits have a presence on social networks (70% from our survey)
      • 74.1% are on Facebook (58% from our survey)
      • 81% have someone dedicated at least ¼ time to social networking
      Source: 2009 Clark Nuber Not-for-profit Governance Conference
    • Get started today!
      • Go to www.facebook.com
      • Click “Create a page”
      • Select “Brand, Product, or Organization”
      • Note – If you are already logged into Facebook, you will need to log out first
    • Get started today!
      • Go to www.twitter.com
      • Click “Sign Up”
      • Fill out the simple Sign Up form
    • Key Takeaways
      • Walk before you run
      • Think outside the box. Social Media is not “one size fits all”
      • Social Media is a marathon, not a sprint
      • Different industries yield different audiences = different communication channels
      • Be flexible, new trends are around the corner.
    • Appendix
    • Appendix:
      • Create a Facebook Page : Use the “Official Page”
      • Create a Twitter Page
      • Facebook/Twitter Tools:
        • Facebook Guidelines
        • Facebook “Places”
        • Facebook Causes
        • Facebook 101: A Crash Course
        • Facebook Help Center: Search it, Click it
        • http://hootsuite.com/ - Schedule posts, Assign tasks for a group
      • I don’t think my audience is using social media
      • Kodak’s Social Media Policies
      • Case Studies:
        • Charity Water: http://mycharitywater.org/p/signin
        • Top Trips (** Recently Rated top 10 facebook travel pages to read )
        • American Red Cross – “show connected”
    • Appendix: continued
      • Listening & Monitoring Tools
        • Google Alerts
        • Hootsuite
        • Topsy
        • Bit.ly for shortening URL’s
        • Technorati Blog Search
        • Tweetbeep – capture mentions of your brand on twitter
      • My Dunk Tank – Online Fundraising
    • Q&A
    • For Additional information about Digital Surgeons please visit our website at www.digitalsurgeons.com