Politics as Theater       A Shorenstein Center event    October 3, 2012 | Denver, COJanell Sims, Communications Manager, S...
Background & Planning• Developed guest list from Meltwater• Sent email invites through MailChimp• Monitored RSVPs through ...
Hosting and Promotion• Twitter strategy• Contingency planning for 400-500  simultaneous users• 30-second promotional video
Day of Event• Emailed entire list via MailChimp• Shout-outs from Harvard & HKS• Direct email to influential Twitizens• Liv...
Analytics• 3,000 watched on Oct. 3• 300 simultaneous viewers• 10,000 additional viewers over time via  iTunes & YouTube• A...
Thank you!Connect with the Shorenstein Center:Shorensteincenter.org@ShorensteinCtrFB.com/ShorensteinCenterStorify.com/Shor...
Digital roundup october 2012   janell sims
Digital roundup october 2012   janell sims
Digital roundup october 2012   janell sims
Digital roundup october 2012   janell sims
Digital roundup october 2012   janell sims
Digital roundup october 2012   janell sims
Digital roundup october 2012   janell sims
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Digital roundup october 2012 janell sims

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Digital roundup october 2012 janell sims

  1. 1. Politics as Theater A Shorenstein Center event October 3, 2012 | Denver, COJanell Sims, Communications Manager, ShorensteinCenterJohn Wihbey, Managing Editor, Journalist’s Resource
  2. 2. Background & Planning• Developed guest list from Meltwater• Sent email invites through MailChimp• Monitored RSVPs through MachForm• Set up Livestream site
  3. 3. Hosting and Promotion• Twitter strategy• Contingency planning for 400-500 simultaneous users• 30-second promotional video
  4. 4. Day of Event• Emailed entire list via MailChimp• Shout-outs from Harvard & HKS• Direct email to influential Twitizens• Live-tweeting and Storify
  5. 5. Analytics• 3,000 watched on Oct. 3• 300 simultaneous viewers• 10,000 additional viewers over time via iTunes & YouTube• Average viewer watched for 12 minutes
  6. 6. Thank you!Connect with the Shorenstein Center:Shorensteincenter.org@ShorensteinCtrFB.com/ShorensteinCenterStorify.com/ShorensteinCenterJanell_Sims@harvard.eduJohn_Wihbey@hks.harvard.edu
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